Villanova University
Marketing Manager, Adult and Professional Education Marketing
🇺🇸 Villanova, PA
🕑 Full-Time
💰 $57K - $72K
💻 Marketing
🗓️ July 29th, 2025
Edtech.com's Summary
- Develop and implement strategic marketing campaigns for online non-credit professional education programs.
- Manage media buys, ensure campaign schedules and asset delivery with partner agencies.
- Provide detailed project management support to the Director of Adult and Professional Education Marketing.
- Collaborate with communications, admissions, enrollment, corporate development, and university marketing teams.
- Develop and maintain reports on campaign metrics, including digital advertising, ROI, web analytics, and email tracking.
- Analyze data and identify trends to inform strategic planning and tactical adjustments.
- Proficient in digital marketing tools such as Google Analytics, Google Ads, Meta, and LinkedIn.
- Requirements include a Bachelor's degree, 4+ years of digital marketing and project management experience, strong writing and interpersonal skills, and expertise in paid, social, and SEO strategies with lead generation experience preferred.
- Salary range: $57,200 to $71,500, depending on qualifications and other factors.
- Must support and contribute to Villanova University's Catholic/Augustinian mission and values and be able to work some evenings, weekends, and holidays as needed.
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