Marketing Manager, Adult and Professional Education Marketing

🇺🇸 Villanova, PA

🕑 Full-Time

💰 $57K - $72K

💻 Marketing

🗓️ July 29th, 2025

Edtech.com's Summary

Villanova University is hiring a Marketing Manager, Adult and Professional Education Marketing. The role involves developing and implementing strategic marketing campaigns for online non-credit professional education programs, managing media buys and campaign schedules, and collaborating with various university teams to identify marketing opportunities and track campaign performance through data analysis.

Highlights

Develop and implement strategic marketing campaigns for online non-credit professional education programs.
Manage media buys, ensure campaign schedules and asset delivery with partner agencies.
Provide detailed project management support to the Director of Adult and Professional Education Marketing.
Collaborate with communications, admissions, enrollment, corporate development, and university marketing teams.
Develop and maintain reports on campaign metrics, including digital advertising, ROI, web analytics, and email tracking.
Analyze data and identify trends to inform strategic planning and tactical adjustments.
Proficient in digital marketing tools such as Google Analytics, Google Ads, Meta, and LinkedIn.
Requirements include a Bachelor's degree, 4+ years of digital marketing and project management experience, strong writing and interpersonal skills, and expertise in paid, social, and SEO strategies with lead generation experience preferred.
Salary range: $57,200 to $71,500, depending on qualifications and other factors.
Must support and contribute to Villanova University's Catholic/Augustinian mission and values and be able to work some evenings, weekends, and holidays as needed.