McGraw Hill
Marketing Manager, Math
Edtech.com's Summary
- Develop and execute a strategic go-to-market plan for ALEKS Math.
- Collaborate with cross-functional teams to identify digital product and service opportunities.
- Create portfolio positioning and messaging aligned with ALEKS platform strategy.
- Lead customer acquisition and customer delight initiatives for ALEKS Math.
- Provide sales support and enablement, including support for ALEKS Sales Specialists.
- Conduct presentations and trainings in live and virtual settings.
- Develop sales and training resources for internal and external stakeholders.
- Analyze market trends and participate in research, planning, and product development.
- Utilize data-driven decision making and share best practices with the team.
- Minimum 3-4 years of client-facing Sales and/or Marketing experience with strong knowledge of SFDC, Marketo, and emerging marketing trends.
- Ability to manage and deliver virtual/live events and presentations successfully.
- Position has a remote work model; requires up to 35% travel.
- Compensation range is $76,000 - $100,000 annually plus potential bonuses and benefits.
Marketing Manager, Math Full Description
Overview
Make an Impact!
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
How can you make an impact?
McGraw Hill, the leading provider of digital and print educational resources, is looking for a Marketing Manager, Math for our Higher Education division.
Reporting to the Director of Marketing, the Marketing Manager will be responsible for the go-to-market plan, strategy, and execution to exceed revenue goals. You will have the opportunity to play a critical role in driving digital growth, through designing thought leadership campaigns, strategic lead generation tactics, building relationships with customers, developing high impact events, and helping to create high quality marketing materials, along with additional demand generation and sales enablement activities to drive leads and support other team goals.
This is a remote position open to applicants authorized to work for any employer within the United States.
What you will be doing:
- Work and thrive within an integrated cross-functional team focused on ALEKS Math.
- Develop and execute a comprehensive, strategic go-to-market plan in coordination with the integrated team.
- Work with team colleagues to identify and evaluate digital product and service opportunities focused on ALEKS.
- Work with stakeholders to write and develop portfolio positioning and messaging in alignment with ALEKS platform strategy and ensure these are effectively communicated to target audiences.
- Lead a customer acquisition process and customer delight plan across ALEKS Math.
- Provide sales support and enablement to internal and external customers, including a team of ALEKS Sales Specialists.
- Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.
- Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems.
- Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
- Use data to drive decision making across portfolio and share best practices with the team.
We're looking for someone with:
- Minimum 3-4 years of client-facing Sales and/or Marketing experience.
- Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
- Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
- The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.
- Success in managing and delivering virtual and/or live events and conducting compelling presentationsâboth internally and externally.
- Ability to travel up to 35%.
Why work for us?
The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights.
The pay range for this position is between $76,000 - $100,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.
McGraw Hill recruiters always use a "@mheducation.com or @careers.mheducation.com" email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.
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