Amplify
Marketing Manager, Platform
Edtech.com's Summary
- Develop marketing materials such as flyers, posters, and collateral.
- Support video and photography projects.
- Plan and execute contests to engage and grow the user community.
- Write copy aligned with brand positioning and messaging.
- Promote new platform features working closely with product managers.
- Organize and host events targeting users, influencers, and decision-makers.
- Create emails to maintain engagement around new features and tools.
- Support sales training development and delivery.
- Collaborate with platform and marketing teams to boost usage and brand loyalty.
- Advocate for user and customer interests by providing feedback to teams.
- Deploy marketing tactics to improve MQL and SQL conversions for core programs.
- Required: 3+ years in education or educational marketing, bachelor's degree or equivalent, strong verbal/written communication, and organizational skills.
- Preferred: Knowledge of Amplify Classroom platform, research experience, data-driven marketing optimization, self-direction, and video editing skills.
- Compensation: Salary range $82,000 - $85,000 plus discretionary annual bonus, 401(k), health insurance, paid time off, parental leave, and professional development.
Marketing Manager, Platform Full Description
About Amplify
Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K-12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com.
The Marketing Manager, Platform is an integral member of the marketing team responsible for Amplify's platform offerings. This role requires a deep understanding of educators' needs, behaviors regarding free resources, and the positioning of platform offerings. The Marketing Manager plays a key role in nurturing early interest in our curriculum programs. They view themselves as essential to the success of the product, sales, and marketing teams, and are energized by the opportunity to help Amplify positively impact the lives of millions of students.
Essential Responsibilities:
Support the execution of the platform marketing strategy through the following elements:
Create compelling marketing materials, such as flyers, posters, and other collateral.
Support video and photography projects.
Assist in planning and executing contests to engage and grow the user community.
Write clear and compelling copy that aligns with our positioning and messaging.
Promote new features to both potential and current users, working closely with Product Managers and product development leaders.
Organize and host events for the Amplify Classroom user base, influencers and decision-makers.
Write emails that keep Amplify Classroom's robust user community engaged, focusing on new features, tools, and lessons.
Support the development and delivery of sales training.
Collaborate with the platform and platform marketing teams to drive usage, nurture the user community, and enhance engagement and brand loyalty.
Advocate for users' and customers' interests by sharing feedback with the platform and marketing teams.
Deploy marketing tactics to optimize the demand funnel for Amplify's core programs, including hand-raiser MQLs and SQL conversions.
Required Qualifications:
3+ years of work experience in education, educational marketing, educational technology or a related field.
Bachelor's degree or equivalent experience.
Excellent verbal and written communication skills.
Strong organizational skills.
Preferred Qualifications:
Knowledge of the Amplify Classroom platform and tools.
Experience conducting research and organizing/presenting findings.
Ability to produce high-quality outcomes in a fast-paced, results-oriented environment.
Self-directed and motivated, with the ability to pivot quickly.
Experience developing compelling marketing materials for direct-to-consumer campaigns.
Experience gathering and interpreting data to optimize marketing campaigns.
Experience editing short-form video content
What we offer:
Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $82,000 - $85,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.
Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.
Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.
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If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.
Amplify is an E-Verify participant.
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