Edtech.com's Summary

Cornerstone OnDemand is hiring a Marketing Operations Manager. The role owns regional campaign programming in Marketo, the company's marketing automation platform, and the connected marketing technology, turning campaign strategy into well-built, well-measured programs that drive sales pipeline. The manager works alongside Field Marketing and Business Development and applies regional data privacy and email compliance requirements to campaign design.

Highlights

Build and run complex multi-channel campaigns in Marketo and the related stack, covering email, webinars, events, paid media integrations, nurture, and content syndication.
Advise Field Marketing and Business Development on campaign strategy, including audience, channel mix, cadence, and measurement, with attention to regional differences in an omni-channel approach.
Run campaign QA through test sends, link validation, dynamic content checks, and tracking and attribution verification, and resolve technical issues at the root cause.
Report on campaign performance to stakeholders using Marketo, Salesforce, and Tableau, and turn the data into recommendations on A/B testing priorities, audience refinements, and program improvements.
Contribute directly to KPIs for MQL conversion rate, database growth, and email performance.
Apply regional rules such as GDPR, CASL, and local email and consent regulations to list management and data practices, and keep the regional database healthy through segmentation, preference management, suppression, and list growth.
Work with Business Development on lead quality and follow-up so leads move through the funnel into high-quality pipeline.
Use AI and automation to speed up campaign build, QA, reporting, and analysis, following team guardrails on data privacy and human review, and share effective workflows with the team.
Requires 3 to 5 years of experience with marketing automation, CRM, and reporting platforms, ideally Marketo, Salesforce, and Tableau, plus working knowledge of email deliverability and regional compliance.
Nice to have includes Marketo certification, multi-region or multi-time-zone experience, and familiarity with tools such as Outreach, ZoomInfo, or PathFactory.

Marketing Operations Manager Full Description

Marketing Operations Manager – India

About the Role

As our Marketing Operations Manager, you'll own regional operational programming in Marketo and the connected tech stack for your global region. You'll be the expert who turns campaign strategy into well-executed, well-measured programs, working side by side with Field Marketing and Business Development to drive pipeline.

You'll bring a strong understanding of regional nuances, including data privacy and email compliance requirements. You'll use that knowledge to guide campaign strategy, raise execution standards, and keep learnings from your region flowing back to the wider team. You'll also use automation and AI to reduce manual work and improve campaign performance.

What You'll Do

Campaign execution and strategy

Own the build and execution of complex, multi-channel campaigns in Marketo and the related stack, including email, webinars, events, paid media integrations, nurture, and content syndication
Partner with Field Marketing and Business Development to shape campaign strategy, advising on best practices for audience, channel mix, cadence, and measurement
Provide guidance on omni-channel strategy that accounts for global implications and regional differences
Perform campaign QA, including test sends, link validation, dynamic content checks, and tracking and attribution verification
Troubleshoot and resolve complex technical and campaign issues quickly, and fix root causes

Performance reporting and optimization

Deliver regular campaign performance reporting and insights to stakeholders using Marketo, Salesforce, and Tableau
Translate data into clear recommendations, such as A/B testing priorities, audience refinements, and program improvements
Identify trends and learnings in your region and share them with marketing and business development teams
Contribute directly to KPIs: MQL conversion rate, database growth, and email performance

Regional operations and compliance

Apply regional requirements (for example GDPR, CASL, and local email and consent regulations) to campaign design, list management, and data practices
Manage regional database health, including segmentation, preference management, suppression, and list growth initiatives
Work with Business Development to keep leads flowing effectively through the funnel into high-quality pipeline, including feedback loops on lead quality and follow-up

AI and automation

Explore uses of AI and automation to speed up campaign build, QA, reporting, and analysis (for example, draft and variant generation, QA checks, and performance summaries)
Follow team guardrails for AI use, including data privacy, human review, and quality standards
Share effective workflows with the team and help them scale

What You'll Bring

Required

3 to 5 years of experience with marketing automation, CRM, and reporting platforms, ideally Marketo, Salesforce, and Tableau
Intermediate campaign reporting skills, including knowing which insights to look for, how to access them, and how to turn them into recommendations
Strong cross-functional collaboration, stakeholder management, and requirements gathering skills
Ability to manage multiple projects and deadlines alongside day-to-day tasks
Working knowledge of email deliverability and regional compliance considerations

Nice to have

Experience supporting a specific region or operating across multiple regions and time zones
Marketo certification
Familiarity with sales engagement, enrichment, or content experience platforms (such as Outreach, ZoomInfo, or PathFactory)
Experience using generative AI tools to improve marketing workflows
Experience with account-based marketing programs

Our Culture:

Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.

Who We Are:

At Cornerstone, we believe in AI that works in the service of people, amplifying their judgment to drive high-performing, future-ready organizations forward. Cornerstone Workforce AI™, the intelligence platform for workforce readiness, brings together workforce and labor market data into a proprietary Cornerstone People Graph™, translating signals into intelligence, targeting learning where it matters, developing critical skills, and surfacing hidden talent. Delivered as an open, enterprise platform across whatever application your people work in every day, Cornerstone Workforce AI is built for scale, security, and trust, with certified AI guardrails. As an industry leader, Cornerstone is helping approximately 7,000 organizations, 140M+ users, across 186 countries build continuous workforce readiness.

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Marketing Operations Manager

Edtech.com's Summary

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