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University of Massachusetts logo

University of Massachusetts

Marketing & Promotions Assistant (temporary, part-time)

🇺🇸 Lowell, MA 🕑 Part-Time 💰 TBD 💻 Marketing 🗓️ July 22nd, 2026
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Edtech.com's Summary

UMass Lowell is hiring a Marketing & Promotions Assistant to support the Marketing & Fan Engagement unit by developing and executing marketing strategies aimed at increasing attendance and enhancing the game-day experience for athletic events. The role involves managing in-game promotions, coordinating student reward platforms, assisting with social media marketing, and overseeing student marketing staff.

Highlights
  • Develop and implement marketing strategies for home athletic events to increase attendance and fan engagement.
  • Manage all in-game marketing and promotions, including production of timelines, public address scripts, and coordination with spirit squads.
  • Oversee the River Hawk Rewards student reward platform to boost student attendance.
  • Assist with social media marketing and in-game activations.
  • Supervise and schedule student marketing staff for game duties and sport assignments.
  • Coordinate and expand the Jr. River Hawks Kids Club.
  • Required proficiency in Adobe Creative Suite and social media platforms.
  • Bachelor’s degree and prior experience in marketing, game management, or promotions required.
  • Excellent oral and written communication skills needed, with availability for evenings and weekends.
  • Preferred experience includes direct work with coaches, customer service skills, and background in athletic department marketing.

Marketing & Promotions Assistant (temporary, part-time) Full Description

General Summary of Position:
UMass Lowell, a Division I institution with 16 varsity sports and a member of the America East and Hockey East Conferences, is seeking qualified applicants for the position of Marketing and Promotions Assistant. The Marketing and Promotions Assistant supports the Marketing & Fan Engagement unit in developing and executing strategies to increase attendance, enhance the game-day experience and promote UMass Lowell Athletics programs.

RESPONSIBILITIES:

  • Develop, implement and execute a marketing strategies for home athletic events, with an emphasis on raising attendance, enhancing in-game promotions and maximizing the fan experience including direct sport oversight
  • Assume overall responsibility for all in-game marketing and promotions associated with assigned home athletic events, to include but not limited to: the production of timelines and public address scripts, incorporation of video boards, organization of in-venue music and time-out coordination with spirit squads.
  • Oversight and management of River Hawk Rewards student reward platform and efforts aimed at increasing student attendance
  • Assist with social media marketing efforts and in-game activation
  • Management and oversight of student marketing staff for scheduling, game duties and sport assignments
  • Coordinate, grow and facilitate all aspects of the Jr. River Hawks Kids Club
  • Perform other duties and responsibilities as assigned

Minimum Qualifications (Required):

  • Bachelor’s degree from an accredited institution
  • Prior experience in marketing (athletics or business), game management or promotions
  • Proficiency in the use of Adobe Creative Suite and social platforms
  • Must possess excellent oral and written communication skills
  • Ability to work evenings and weekends on a flexible schedule

Preferred Qualifications:

  • Prior marketing experience working directly with coaches and teams
  • Effective customer service, communication, interpersonal and public relations skills
  • Experience working effectively in diverse environments
  • Experience working with an athletic department and grassroots marketing efforts

Special Instructions to Applicants:

Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applicants is received.

This is a part-time, temporary, non-unit, non-benefited position.   

Please include a resume and cover letter with your application.  Names and contact information of three references will be required during the application process.

 

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