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University of Vermont
Online Degree Marketing Strategist
CRM
Recruitment
Analytics
Edtech.com's Summary
University of Vermont is hiring an Online Degree Marketing Strategist. The role leads recruitment marketing strategy and campaign planning for the university's online undergraduate degree and degree-completion programs, with strategic support for selected online graduate programs. The strategist turns enrollment goals into audience strategies, campaign budgets, and measurable funnel targets, working closely with Enrollment Management, Admissions, academic program leaders, and external vendors.
Highlights
- Lead recruitment marketing strategy and campaign planning for the online undergraduate degree and degree-completion portfolio, and provide strategic marketing support for designated online graduate programs.
- Translate institutional enrollment goals into audience strategies, program positioning, integrated acquisition plans, campaign budgets, and measurable funnel targets.
- Monitor market and campaign performance and recommend adjustments that support sustainable enrollment growth.
- Serve as the primary operational marketing partner to Enrollment Management for assigned online degree programs, setting shared campaign plans, funnel definitions, enrollment targets, reporting practices, and decision timelines with Undergraduate Admissions, Graduate Admissions, and Enrollment Marketing.
- Bachelor's degree in marketing, communications, market research, or a related field and four years of professional experience, including integrated marketing strategy, multichannel digital campaigns, campaign budgets, and external vendor coordination.
- Experience with digital advertising, web analytics, CRM, and reporting platforms, along with strong project management, analytical, and writing skills.
- Anticipated pay of $65,000 to $75,000 for a full-time, 37.5-hour week, with a hybrid schedule available that splits time between campus and elsewhere under the university's telecommuting policy.
Online Degree Marketing Strategist Full Description
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Online Degree Marketing Strategist
Please carefully review the details of this position below. To apply for the position, please click the Apply for this Job button (or see the Special Instructions below if no button appears).
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The University of Vermont is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category legally protected by federal or state law.
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Finalists for positions at UVM may be subject to a criminal background check.
For classified staff positions, actual hiring pay dependent on current competitor market conditions, comparable campus peer(s) at time of hire, and candidate’s experience level and length.
Be sure to carefully review and update your application information before submitting an application!
Position Details
Position Details
Advertising/Posting Title | Online Degree Marketing Strategist
Posting Summary | The Online Degree Marketing Strategist leads recruitment marketing strategy and campaign planning for UVM’s online undergraduate degree and degree-completion portfolio and provides strategic marketing support for designated online graduate programs. The position translates institutional enrollment goals into audience strategies, program positioning, integrated acquisition plans, campaign budgets, and measurable funnel targets. Working closely with PACE Marketing, Enrollment Management, UVM Admissions, academic program leaders, and external vendors, the Online Degree Marketing Strategist monitors market and campaign performance and recommends adjustments that support sustainable enrollment growth.Serves as PACE’s primary operational marketing partner to Enrollment Management for assigned online degree programs. Establish shared campaign plans, funnel definitions, enrollment targets, reporting practices, and decision timelines with Undergraduate Admissions, Graduate Admissions, and Enrollment Marketing.
Minimum Qualifications (or equivalent combination of education and experience) | Bachelor’s degree in marketing, communications, market research, or a related field and four years of relevant professional experience. Demonstrated experience developing integrated marketing strategies, defining target audiences and program positioning, managing multichannel digital campaigns, administering campaign budgets, coordinating external vendors, and using marketing and funnel data to recommend improvements required. Strong project management, analytical, writing, presentation, interpersonal, and cross-functional collaboration skills required. Experience with digital advertising, web analytics, CRM, and reporting platforms required. Demonstrated ability to manage concurrent priorities and translate enrollment or business goals into measurable marketing plans required. Ability to work within a team environment required.
Desirable Qualifications |
Anticipated Pay Range | $65,000-$75,000
Other Information |
Special Conditions | A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position
FLSA | Exempt
Union Position | Yes, UVMSU
Posting Summary | The Online Degree Marketing Strategist leads recruitment marketing strategy and campaign planning for UVM’s online undergraduate degree and degree-completion portfolio and provides strategic marketing support for designated online graduate programs. The position translates institutional enrollment goals into audience strategies, program positioning, integrated acquisition plans, campaign budgets, and measurable funnel targets. Working closely with PACE Marketing, Enrollment Management, UVM Admissions, academic program leaders, and external vendors, the Online Degree Marketing Strategist monitors market and campaign performance and recommends adjustments that support sustainable enrollment growth.Serves as PACE’s primary operational marketing partner to Enrollment Management for assigned online degree programs. Establish shared campaign plans, funnel definitions, enrollment targets, reporting practices, and decision timelines with Undergraduate Admissions, Graduate Admissions, and Enrollment Marketing.
Minimum Qualifications (or equivalent combination of education and experience) | Bachelor’s degree in marketing, communications, market research, or a related field and four years of relevant professional experience. Demonstrated experience developing integrated marketing strategies, defining target audiences and program positioning, managing multichannel digital campaigns, administering campaign budgets, coordinating external vendors, and using marketing and funnel data to recommend improvements required. Strong project management, analytical, writing, presentation, interpersonal, and cross-functional collaboration skills required. Experience with digital advertising, web analytics, CRM, and reporting platforms required. Demonstrated ability to manage concurrent priorities and translate enrollment or business goals into measurable marketing plans required. Ability to work within a team environment required.
Desirable Qualifications |
Anticipated Pay Range | $65,000-$75,000
Other Information |
Special Conditions | A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position
FLSA | Exempt
Union Position | Yes, UVMSU
Posting Details
Position will be posted for a minimum of one week, after which it is subject to removal without notice.
Position will be posted for a minimum of one week, after which it is subject to removal without notice.
Job Location | Burlington, Vermont, United States
Job Open Date | 11/06/2026
Job Close Date (Jobs close at 11:59 PM EST.) |
Open Until Filled | No
Job Open Date | 11/06/2026
Job Close Date (Jobs close at 11:59 PM EST.) |
Open Until Filled | No
Our Common Ground Statement
The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.
The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.
Position Information
Position Title | Marketing PC2 X
Posting Number | S6391PO
Department | PACE - Administration/50100
Position Number | 00028039
Percent of Full-Time | 1.0
Standard Hours at 1.0 FTE | 37.5
Term (months per year) | 12
Posting Number | S6391PO
Department | PACE - Administration/50100
Position Number | 00028039
Percent of Full-Time | 1.0
Standard Hours at 1.0 FTE | 37.5
Term (months per year) | 12
Supplemental Questions
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Documents Needed to Apply
Required Documents
- Resume
- Cover Letter/Letter of Application
Optional Documents
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