Edtech.com's Summary

The Pennsylvania State University is hiring a Part Time - Pullo Center - Digital Marketing Specialist. This role involves creating and managing written and visual social media content that aligns with the Pullo Family Performing Arts Center's strategic goals, overseeing its social media channels and website, and promoting events to maximize ticket sales.

Highlights

Manage day-to-day content creation and editing for social media, newsletters, email blasts, and website.
Develop and implement a dynamic content calendar in collaboration with the Pullo Director and marketing team.
Monitor analytics and stay updated on trends and best practices for event promotion.
Ensure all digital communications are accessible, on-brand, and consistent with organizational standards.
Proficient with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat, Express), Canva, Hootsuite, and Microsoft 365 tools.
Skills in photo/video taking and editing, plus basic web content management.
Ability to write for marketing and public relations, familiarizing with Penn State Brand Book, Chicago Manual of Style, and AP Stylebook.
Develop comprehensive communication plans and use data analysis to refine strategies.
Works typically 20-25 hours per week with flexible scheduling for events and performances.
Bachelor’s degree in communications, public relations, or related field preferred; combination of education and/or experience considered.

Part Time - Pullo Center - Digital Marketing Specialist Full Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS

The Pullo Family Performing Arts Center is seeking a creative storyteller and conceptual thinker to fill the role of part-time Digital

Marketing Specialist.

This candidate will be responsible for day-to-day written and visual social media content creation and management that aligns with the performing arts center's strategic goals. This role oversees the Pullo Center social media channels and website.

The Digital Marketing Specialist plays a key role in the success of Pullo Center performances, ensuring the events are well promoted/publicized to maximize ticket sales.

This opening will typically work in-person 20-25 hours per week, with a basic schedule determined by the employee and supervisor; however, there will need to be flexibility when responsibilities for events and performances require hours outside the norm.

The person in this role must be a self-motivated and detail-oriented team player, willing to work collaboratively with departments across the venue as well as throughout the community.

Job Duties

Oversee, draft, develop, and edit content for digital platforms, including social media, newsletters, email blasts and website.
Create and implement a dynamic content calendar in partnership with Pullo Director and marketing team.
Monitor channel analytics and stay abreast of trends, tools and best practices for event promotion.
Ensure email communications and website are accessible, on-brand, and consistent with organizational voice and design standards.

Requirements and Qualifications

Skills and Knowledge:

Knowledge of social media platforms, best practices, scheduling tools and analytics, as well as the ability to create innovative and engaging content.
Solid photo/video-taking and editing skills, including visual content creation.
Working knowledge of and experience with platforms such as Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat, Express), Canva, Hootsuite, Microsoft 365 (Outlook, Teams, Forms, Planner)
Writing for both marketing and public relations (requires willingness to become proficient with the Penn State Brand Book, Chicago Manual of Style, and AP Stylebook)
Proven ability to develop comprehensive communication plans for diverse audiences, to include a social media plan/content calendar and news schedule, as well as identifying avenues for internal and external storytelling.
Monitor key performance indicators and metrics to evaluate the impact and effectiveness of communication strategies/initiatives and use data analysis to refine communication approaches.
Basic web content management
Strong organizational skills and the ability to multi-task and prioritize, while also being comfortable in a fast-paced environment.
A positive outlook, tempered with a sense of humor, and a commitment to representing Penn State York within the community.

Education and Experience

This opening is a great option for someone who is looking for a rewarding part-time opportunity with flexible hours. A Bachelor's degree in communications, public relations or a related field is a plus, but a combination of education and/or experience will be considered.

BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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Original Job Description