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Grammarly

Product Marketing Manager

🇺🇸 Remote - US

🕑 Full-Time

💰 $155K - $237K

💻 Marketing

🗓️ October 10th, 2025

Edtech.com's Summary

Grammarly is hiring a Product Marketing Manager to lead the go-to-market strategy for Superhuman's AI and Calendar products. The role involves crafting compelling narratives, launching new features, conducting customer research, and collaborating across teams to drive adoption, retention, and revenue growth.

Highlights
  • Lead go-to-market strategy and product marketing for Superhuman's Calendar experience.
  • Develop positioning, messaging, and onboarding for AI features to boost activation and usage.
  • Conduct qualitative and quantitative customer research to guide product and market fit.
  • Collaborate cross-functionally with Product, Design, Sales, and Customer Success teams.
  • Own daily GTM plans, messaging, and adoption metrics for AI and Calendar products.
  • Require 3-5 years of product marketing experience, ideally with zero-to-one product launches and AI or calendar tools.
  • Strong skills in strategic thinking, customer insight, product positioning, and data-informed decision-making.
  • Proficiency influencing cross-functional teams and managing multiple product launches simultaneously.
  • Salary ranges from $155,000 to $237,000 depending on location and experience.
  • Focus on AI-powered productivity and innovation within a leading AI-native productivity suite.

Product Marketing Manager Full Description

SUPERHUMAN 👉

At Superhuman, we’ve built the fastest email experience in the world — one that's deeply loved and adored by customers who get through their inboxes twice as fast.

📣 We've recently joined forces with Grammarly, the trusted AI assistant for communication and productivity used by over 40 million people and 50,000 organizations worldwide. Together, we’re creating the AI-native productivity suite that will redefine the future of work.

Grammarly is No. 11on the Forbes Cloud 100, one of TIME's 100 Most Influential Companies, and one of Fast Company's Most Innovative Companies in AI. Companies like Atlassian, Databricks, and Zoom rely on Grammarly's technology, which integrates seamlessly with over 500,000 applications and websites.

As part of Grammarly's productivity suite, you'll join the Superhuman team in shaping the future of email and communication.

BUILD LOVE 💜

At Superhuman, we have a deep understanding of how to build products that people love. We incorporate fun and play, infusing magic and joy to create experiences that amaze and delight.It all starts with the right team — a team that deeply cares about values, customers, and each other.

CREATE MASSIVE IMPACT 🚀

We're not solving a small problem, nor are we addressing a small market. We're reshaping the fundamentals of how people work. We're combining premium product craft with enterprise-scale capabilities to rethink how individuals and teams should fundamentally collaborate. We are building a household brand and a worldwide organization. We are here to do our best work, and we hope you are too.

ROLE 👩🏽‍💻👨‍💻

As a Senior Product Marketing Manager, you will own the go-to-market strategy for two of Superhuman's most important product bets: AI and Calendar. You'll craft category-defining narratives, lead high-impact launches, and collaborate across Product, Design, Sales, and Customer Success to drive adoption, retention, and revenue growth. From influencing product direction through research to executing flawless launches, you'll play a crucial role in bringing our most innovative ideas to market—and ensuring their success.

  • Drive Calendar Product Marketing: Lead GTM strategy, including customer segmentation, messaging, betas, and product launches, for our dedicated Calendar experience. Shape the narrative for this emerging product area to deliver customer value and fuel growth for the business.
  • Support AI Go-to-Market Strategy: Develop positioning, messaging, onboarding, and in-product guidance for Superhuman’s AI features to increase activation and usage. Drive customer acquisition impact through targeted launches and campaigns.
  • Customer Research & Insights: Deepen our understanding of target users across technology and professional services workflows. Use qualitative and quantitative research, competitive intel, and feedback loops to improve product/market fit and influence roadmap priorities.
  • Cross-Functional Collaboration: Work with Product, Design, Marketing, Sales, and Success leaders to align priorities, shape launch timing, and champion insight-led advocacy across the company.
  • Decision-Making Ownership: Own day-to-day GTM plans, positioning, and messaging for AI and Calendar products. Drive key adoption and usage metrics, and collaborate on prioritizing features that deliver the most customer and business impact.

SOUND LIKE YOU? 🙌

  • Experience: You likely have 3–5 years of experience in product marketing, with a track record of launching product and owning go-to-market strategies from concept to launch. Your background includes crafting positioning and messaging, leading cross-functional launches, and driving adoption and engagement for new product features. Experience in zero-to-one product work — particularly in AI-powered tools or calendar products — is a plus.
  • Strategic Thinker â€“ You analyze complex problems and develop innovative solutions. You anticipate market trends, adapt strategies quickly, and thrive in zero-to-one product environments, balancing priorities across multiple product pods.
  • Customer & Market Insightful â€“ You deeply understand customer needs and synthesize research to guide roadmap and GTM priorities. You know how to spot differentiation opportunities, and you may bring bonus expertise in Calendar products or AI-powered productivity tools.
  • Product Positioning and Messaging â€“ You craft compelling, category-defining product stories that cut through noise. You align messaging with the brand, differentiate in crowded markets, and collaborate closely with executives on storytelling.
  • Product Development & Go-to-Market Planning â€“ You partner with Product and Design during early development to influence the roadmap, then create and execute GTM strategies that drive adoption, retention, and revenue. You excel at managing multiple overlapping launches and iterating quickly based on feedback.
  • Data-Informed Decision Maker â€“ You define and track adoption, engagement, and retention metrics. You interpret complex data to guide GTM decisions and communicate insights clearly to stakeholders.
  • Cross-Functional Influencer â€“ You build trust and alignment across Product, Design, Sales, CS, Marketing, and partner organizations. You influence without direct authority and navigate competing priorities with ease.
  • Versatile Operator â€“ You adapt quickly, moving between strategy and execution with minimal oversight. You take ownership of ambiguous problems and deliver end-to-end results across a wide range of business and product challenges.
  • AI Enthusiast: You believe AI will revolutionize how we work as well as the experiences that we create for our customers. Driven by passion and curiosity, you leverage AI to dramatically increase your own productivity and the impact of your team.
SALARY INFO 💸
Superhuman takes a market-based approach to compensation, which means base pay may vary depending on your location.
Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below and may be modified in the future.
  • SF/NY/Seattle: $172,000 - $237,000
  • Other US geographies: $155,000 - $214,000
  • Canada: 154,000-211,000 CAD
COME JOIN US 🎟️
We value our differences, and we encourage all to apply — especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

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