George Washington University
Program Associate, Enrollment Operations
🇺🇸
Hybrid - Alexandria, VA
🕑
Full-Time
💰
$51K - $71K
💻
Enrollment
🗓️
March 31st, 2026
Canva
CRM
Trello
Edtech.com's Summary
The George Washington University is hiring a Program Associate, Enrollment Operations. This role coordinates admissions campaigns, communications, and CRM operations within the College of Professional Studies, ensuring seamless prospective and current student engagement. The Program Associate manages project timelines, supports multichannel communications, maintains data integrity, and provides event and administrative support.
Highlights
- Manage timelines, deliverables, and workflows for admissions campaigns and outreach initiatives.
- Coordinate between Admissions, Communications, and IT departments to ensure cohesive execution and data integrity.
- Support implementation and maintenance of Slate CRM, including data management and reporting on admissions KPIs.
- Execute targeted, multichannel student communications including email, SMS, social media, and web content.
- Develop and update admissions and program content; provide basic design support using Canva or Adobe Suite.
- Manage logistics and materials production for recruitment events, conferences, and fairs.
- Bachelor's degree required; 2-4 years of relevant experience preferred.
- Preferred skills include Slate CRM expertise, project management tools (Asana, Trello), Microsoft 365, Google Workspace, and design software proficiency.
- Salary range: $51,455.52 - $70,708.76 annually.
- Position reports to Associate Dean of Enrollment Management & Student Life in the College of Professional Studies.
Program Associate, Enrollment Operations Full Description
Program Associate, Enrollment Operations
Please see Special Instructions for more details.
Employer will not sponsor for employment Visa status
Posting Details
I. JOB OVERVIEW
Job Description Summary: | Are you energized by orchestrating all the moving pieces—people, systems, and messages—that power high-impact student outreach? Do you enjoy bringing order to complexity, translating strategy into execution, and ensuring every detail lands just right?
The George Washington University’s College of Professional Studies (CPS) is seeking a Program Associate, Enrollment Operations to serve as the operational bridge between Admissions, Communications, and IT. This is a critical, cross-functional role that blends project coordination, communications execution, and CRM fluency to create seamless, high-quality experiences for prospective and current students.
About Us: The vision of the George Washington University College of Professional Studies is to empower students to collaborate with a diverse community of experts across disciplines and backgrounds. Our programs challenge students to rethink assumptions, test ideas, and create meaningful impact—advancing careers while extending influence across industries and communities around the world.
About This Role: The Program Associate, Enrollment Operations reports to the Associate Dean of Enrollment Management & Student Life and joins a team of dedicated admissions and student success professionals. This role provides high-impact, cross-functional coordination to support prospective student engagement and enrollment goals. You will be the connective tissue linking Admissions, Communications, and IT—ensuring multichannel campaigns run smoothly, systems stay aligned, and communications reach the right prospective students at the right time.
You will manage day-to-day projects, execute student communications, support CRM operations and reporting, and provide essential logistical and administrative support across admissions initiatives. You will expertly manage competing priorities and complex workflows with a meticulous eye for detail and a commitment to hitting every deadline in the following core areas of responsibility:
Project Coordination & Operational Support
Manage timelines, deliverables, and workflows for admissions campaigns and outreach initiatives. Liaise with Admissions, University Communications, and IT to ensure cohesive execution and strong data integrity. Document processes, templates, and best practices to streamline future work. Maintain shared project management tools (e.g., Asana, Trello, or similar) to track progress, dependencies, and deadlines. Coordinate contracts, purchase orders, and basic budget tracking for outreach activities. Provide logistical and administrative support for campaigns, events, and stakeholder meetings.
Data Reporting & Technology Coordination
Support Slate CRM implementation, enhancements, and data flows. Maintain dashboards tracking campaign performance, engagement, and conversion metrics. Validate data accuracy and prepare weekly or monthly reports on key admissions KPIs. Support yield and conversion analysis to inform campaign optimization and outreach strategies. Assist with list segmentation, tagging, uploads, and data hygiene within Slate and related systems. Coordinate with the technical product manager and program leads.
Communications Execution & Lead Nurture
Support lead conversion through targeted, multichannel communications (email, SMS, social, web). Collaborate with admissions leaders to develop and optimize messaging plans aligned with enrollment goals. Draft and edit communications including nurture sequences, event invitations and follow-ups, and landing page copy. Assist in re-engaging past leads and alumni through tailored outreach and engagement tracking. Monitor and maintain content accuracy across program pages, FAQs, and inquiry forms to ensure consistency.
Content & Creative Support
Support development and refinement of admissions and program content (presentations, blog posts, case studies, social posts). Provide basic design support using tools such as Canva or Adobe to execute quick-turn updates. Format, proofread, and design presentations and pitch decks. Ensure all materials align with university brand standards and accessibility requirements. Coordinate video or testimonial content in partnership with program teams or student ambassadors.
Event & Collateral Management
Source and manage production of materials for recruitment events, conferences, and fairs. Coordinate shipping, inventory, and on-site logistics for events. Track delivery timelines and ensure materials are available as needed. Support on-site execution, including check-in, materials distribution, and vendor coordination.
The Program Associate may provide general administrative support to the Associate Dean, Enrollment Management and Student Life, and support colleagues and activities throughout the College.
Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
This is a hybrid position with three days in the office in Washington, DC or northern Virginia and two days remote. There will be some required in-person meetings in Washington, DC, as well as travel for recruiting events.
Minimum Qualifications: | Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications:
Preferred Qualifications: | If you’re ready to deliver truly impactful work and take ownership of key operational success, we want to hear from you!
To thrive in this role, the ideal candidate will bring a blend of the following strengths and experiences:
Slate expertise is highly desired. 2–4 years of experience in a coordination, operations, or communications support role is highly desired. Proven track record of managing priorities and meeting tight deadlines through superior organization and clear communication. Knowledge of project management tools (Asana, Trello, or equivalent). Strong interest in learning more. Proficiency in Microsoft 365, Google Workspace, and design tools (Canva or Adobe Suite). Prior experience working within a higher education, university admissions, or enrollment management environment. Analytical mindset with comfort handling reports and performance data. Collaborative team player with a proactive, solution-oriented approach.
Hiring Range | $51,455.52 - $70,708.76
GW Staff Approach to Pay | How is pay for new employees determined at GW?
The George Washington University’s College of Professional Studies (CPS) is seeking a Program Associate, Enrollment Operations to serve as the operational bridge between Admissions, Communications, and IT. This is a critical, cross-functional role that blends project coordination, communications execution, and CRM fluency to create seamless, high-quality experiences for prospective and current students.
About Us: The vision of the George Washington University College of Professional Studies is to empower students to collaborate with a diverse community of experts across disciplines and backgrounds. Our programs challenge students to rethink assumptions, test ideas, and create meaningful impact—advancing careers while extending influence across industries and communities around the world.
About This Role: The Program Associate, Enrollment Operations reports to the Associate Dean of Enrollment Management & Student Life and joins a team of dedicated admissions and student success professionals. This role provides high-impact, cross-functional coordination to support prospective student engagement and enrollment goals. You will be the connective tissue linking Admissions, Communications, and IT—ensuring multichannel campaigns run smoothly, systems stay aligned, and communications reach the right prospective students at the right time.
You will manage day-to-day projects, execute student communications, support CRM operations and reporting, and provide essential logistical and administrative support across admissions initiatives. You will expertly manage competing priorities and complex workflows with a meticulous eye for detail and a commitment to hitting every deadline in the following core areas of responsibility:
Project Coordination & Operational Support
Manage timelines, deliverables, and workflows for admissions campaigns and outreach initiatives. Liaise with Admissions, University Communications, and IT to ensure cohesive execution and strong data integrity. Document processes, templates, and best practices to streamline future work. Maintain shared project management tools (e.g., Asana, Trello, or similar) to track progress, dependencies, and deadlines. Coordinate contracts, purchase orders, and basic budget tracking for outreach activities. Provide logistical and administrative support for campaigns, events, and stakeholder meetings.
Data Reporting & Technology Coordination
Support Slate CRM implementation, enhancements, and data flows. Maintain dashboards tracking campaign performance, engagement, and conversion metrics. Validate data accuracy and prepare weekly or monthly reports on key admissions KPIs. Support yield and conversion analysis to inform campaign optimization and outreach strategies. Assist with list segmentation, tagging, uploads, and data hygiene within Slate and related systems. Coordinate with the technical product manager and program leads.
Communications Execution & Lead Nurture
Support lead conversion through targeted, multichannel communications (email, SMS, social, web). Collaborate with admissions leaders to develop and optimize messaging plans aligned with enrollment goals. Draft and edit communications including nurture sequences, event invitations and follow-ups, and landing page copy. Assist in re-engaging past leads and alumni through tailored outreach and engagement tracking. Monitor and maintain content accuracy across program pages, FAQs, and inquiry forms to ensure consistency.
Content & Creative Support
Support development and refinement of admissions and program content (presentations, blog posts, case studies, social posts). Provide basic design support using tools such as Canva or Adobe to execute quick-turn updates. Format, proofread, and design presentations and pitch decks. Ensure all materials align with university brand standards and accessibility requirements. Coordinate video or testimonial content in partnership with program teams or student ambassadors.
Event & Collateral Management
Source and manage production of materials for recruitment events, conferences, and fairs. Coordinate shipping, inventory, and on-site logistics for events. Track delivery timelines and ensure materials are available as needed. Support on-site execution, including check-in, materials distribution, and vendor coordination.
The Program Associate may provide general administrative support to the Associate Dean, Enrollment Management and Student Life, and support colleagues and activities throughout the College.
Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
This is a hybrid position with three days in the office in Washington, DC or northern Virginia and two days remote. There will be some required in-person meetings in Washington, DC, as well as travel for recruiting events.
Minimum Qualifications: | Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications:
Preferred Qualifications: | If you’re ready to deliver truly impactful work and take ownership of key operational success, we want to hear from you!
To thrive in this role, the ideal candidate will bring a blend of the following strengths and experiences:
Slate expertise is highly desired. 2–4 years of experience in a coordination, operations, or communications support role is highly desired. Proven track record of managing priorities and meeting tight deadlines through superior organization and clear communication. Knowledge of project management tools (Asana, Trello, or equivalent). Strong interest in learning more. Proficiency in Microsoft 365, Google Workspace, and design tools (Canva or Adobe Suite). Prior experience working within a higher education, university admissions, or enrollment management environment. Analytical mindset with comfort handling reports and performance data. Collaborative team player with a proactive, solution-oriented approach.
Hiring Range | $51,455.52 - $70,708.76
GW Staff Approach to Pay | How is pay for new employees determined at GW?
Healthcare Benefits
GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit https://hr.gwu.edu/benefits-programs.
GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit https://hr.gwu.edu/benefits-programs.
II. JOB DETAILS
Campus Location: | Alexandria, Virginia
College/School/Department: | College of Professional Studies (CPS)
Family | Academic Affairs
Sub-Family | Program Administration
Stream | Individual Contributor
Level | Level 1
Full-Time/Part-Time: | Full-Time
Hours Per Week: | 40
Work Schedule: | Monday - Friday, 8:30 AM - 5:00 PM. Some evenings and weekends depending on events or other business needs.
Will this job require the employee to work on site? | Yes
Employee Onsite Status | Hybrid
Telework: | Yes
Required Background Check: | Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search
Special Instructions to Applicants: | Employer will not sponsor for employment Visa status
Internal Applicants Only? | No
Posting Number: | S014115
Job Open Date: | 03/30/2026
Job Close Date: |
If temporary, grant funded, Sponsored Project funded or limited term appointment, position funded until: |
Background Screening | Successful Completion of a Background Screening will be required as a condition of hire.
EEO Statement: | The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.
College/School/Department: | College of Professional Studies (CPS)
Family | Academic Affairs
Sub-Family | Program Administration
Stream | Individual Contributor
Level | Level 1
Full-Time/Part-Time: | Full-Time
Hours Per Week: | 40
Work Schedule: | Monday - Friday, 8:30 AM - 5:00 PM. Some evenings and weekends depending on events or other business needs.
Will this job require the employee to work on site? | Yes
Employee Onsite Status | Hybrid
Telework: | Yes
Required Background Check: | Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search
Special Instructions to Applicants: | Employer will not sponsor for employment Visa status
Internal Applicants Only? | No
Posting Number: | S014115
Job Open Date: | 03/30/2026
Job Close Date: |
If temporary, grant funded, Sponsored Project funded or limited term appointment, position funded until: |
Background Screening | Successful Completion of a Background Screening will be required as a condition of hire.
EEO Statement: | The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- * Are you currently employed with The George Washington University?
- No
- Yes
- * For current GW employees, have you completed your Introductory Employment Period (IEP)? (As a reminder, employees in their IEP are not eligible to apply for other internal university staff and research positions until the IEP is complete.)
- Yes, IEP complete
- No, still in IEP
- N/a - not a current GW employee
- * What is your expected salary range?
(Open Ended Question)
Documents needed to Apply
Required Documents
- Resume
- Cover Letter
Optional Documents
Human Resource
Management & Development
Management & Development
2013 H Street, NW, 3rd Floor
Washington, DC 20006
Phone: 202-994-8500
Fax: 202-994-9680
Email: askhrmd@gwu.edu
Recognition_Toolkit
Talent@GWLogin
Washington, DC 20006
Phone: 202-994-8500
Fax: 202-994-9680
Email: askhrmd@gwu.edu
Recognition_Toolkit
Talent@GWLogin
Similar Jobs
Enrollment Associate
Old Dominion University
🇺🇸 Remote - US
Graduate School Recruitment & Admissions Supervisor
Montana State University
🇺🇸 Bozeman, MT
Enrollment Representative - Universal
Stride
🇺🇸 Remote - US
Enrollment Counselor
Old Dominion University
🇺🇸 Remote - US
Director, School Counseling and University Admissions
Crimson Education
🇺🇸 Remote - US
