Recruitment and Marketing Coordinator

Edtech.com's Summary

Marshall University is hiring a Recruitment and Marketing Coordinator for the School of Pharmacy. The role involves leading and executing strategic recruitment and marketing initiatives to boost enrollment and promote the SOP brand, managing school visits, recruitment events, CRM software, and creating marketing materials across digital and traditional platforms while maintaining active social media engagement.

Highlights

Lead student recruitment efforts including school visits, recruitment events, and guided tours.
Manage CRM software and utilize systems such as Banner, MUBert, PharmCAS, Word, Excel, and Salesforce.
Create and produce marketing and communication materials for digital, social media, email, print, and other platforms.
Maintain and develop social media content, newsletters, blogs, and media releases including graphic design.
Analyze course prerequisites, curriculum, and graduation requirements; prepare recruitment reports.
Coordinate with faculty and students in recruitment and admissions processes.
Travel, including overnight trips, is required to support recruitment efforts.
Bachelor’s degree required; 1+ years of college/professional school recruiting and admissions experience preferred.
Salary range: $38,722 - $50,339 commensurate with education and experience.
Department: Pharmacy Student Affairs at Marshall University.

Recruitment and Marketing Coordinator Full Description

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Position Details

Get to Know Us!

Marshall University is a public comprehensive university with a rich history as one of the oldest institutions of higher learning in West Virginia. Founded in 1837 and named after Chief Justice John Marshall, definer of the Constitution, Marshall University advances the public good through innovative, accredited educational programs. We are located in downtown Huntington, West Virginia, with additional locations in South Charleston, Point Pleasant, Teays Valley and Beckley. Marshall University’s mission, inspired by our Vision and Creed, includes a commitment to:

Offer a wide range of high quality, affordable, and accessible undergraduate, graduate, and professional education that prepares students to think, learn, work, and live in an evolving global society.
Create opportunities and experiences to foster understanding and appreciation of the rich diversity of thought and culture.
Maintain a dynamic intellectual, artistic, and cultural life by promoting and supporting research and creative activities by undergraduates, graduates, and faculty.
Contribute to the quality of life of the community, region, and beyond through applied research, economic development, health care, and cultural enrichment.
Cultivate the development of an inclusive, just, and equitable community.

Come Meet Marshall and discover what it means to be part of the Marshall University family!

Come join our Herd!

We are committed to attracting and retaining quality faculty and staff. In doing so, Marshall University offers outstanding benefit packages to eligible employees only. (E-Class in the job posting). Marshall University Research Corporation (MURC) employees have different benefit options than those listed below.

Work week is 37.5 hrs.
A great highlight in December is that Marshall University employees receive almost two weeks off for Winter Break!
Holidays – Employees receive 13 Paid Holidays
Annual and Sick Leave – Classified Staff, Non-Classified Staff and 12-month Faculty earn up to 24 days of annual leave per year (max 360 hours) and up to 18 days of sick leave per year. ) Employee Leave
Health Insurance – Marshall University offers health insurance through West Virginia Public Employees Insurance Agency (PEIA). There are seven (7) health benefit plans.
Educational/Tuition Benefits – Marshall University provides tuition benefits to regular employees (after probationary period) and their dependent children.
Retirement Plans – Marshall University offers retirement through Teachers Insurance and Annuity Association (TIAA). Full-time benefits eligible employees must participate in the mandated retirement plan (401(a)).
Life Insurance – Basic term life insurance ($10,000) at no cost and may purchase optional life insurance coverage with pre-tax earnings.
Wellness Programs – PEIA provides various care management programs and the Pathways to Wellness program.

We are . . . Marshall!

Position Information

Position Title	Recruitment and Marketing Coordinator
Banner Position Number	002076
E-Class	NC - Nonclassified - .53 or >
Department	Pharmacy Student Affairs - MU2952
Job Description	The Recruitment and Marketing Coordinator plays a vital role in developing and executing strategic initiatives to support student recruitment and marketing efforts for the School of Pharmacy (SOP). This position combines leadership, planning, and communication responsibilities to enhance enrollment, promote the SOP brand, and engage prospective students through various channels and events. Responsibilities include oversight of student recruitment, including executing school visits, coordinating recruitment events, management of CRM software, and providing guided informational tours for prospective students. Utilize systems such as Banner, MUBert, PharmCAS, Word, Excel, Salesforce and other relevant technologies. Travel, including some overnight travel, is an essential part of the recruitment efforts of this position. Additionally, this position will assist in the creation and production of marketing and communication materials across digital, social media, email, print, and other platforms. Maintain and develop SOP marketing content for social media, newsletters, blogs, and media releases. Manage communication efforts and ensure dissemination of accurate and pertinent information. Maintain an active presence on social media platforms, including graphic design and content development. ability to gather data, compile information, and prepare reports ability to make administrative/procedural decisions and judgments organization skills ability to analyze course prerequisites, certification, and/or curriculum/graduation requirements ability to use independent judgment and to manage and impart confidential information ability to develop and deliver presentations to students and parents ability to work effectively with diverse populations ability to communicate effectively, both orally and in writing ability to work with others in the development of recruitment brochures, flyers, and presentations skills in working face-to-face and in virtual settings skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures ability to plan, assess, and evaluate programs as related to student recruitment efforts. ability to work and coordinate with faculty members on the recruitment team and students in recruitment and admissions processes program planning and implementation skills knowledge of student recruitment and retention issues ability to develop, plan, and implement short- and long-range goals as related to recruitment and admissions skill in the configuration and use of computerized programs as related to pharmacy admissions processes. ability to provide leadership and guidance to administrative support staff and /or students. Perform additional duties and responsibilities as assigned by the Assistant Dean for Student Affairs.
Salary Range	$38,722 - $50,339; Salary is commensurate with education, experience, and internal equity.
Salary Type	Salary
Time Type	Full-Time
Work Location	MU - Marshall University

Qualifications

Must be able to perform all essential job duties as outlined in the job description.

Required Qualifications

Education	Bachelor’s Degree
Experience	1 + years college/professional school recruiting and admissions experience preferred.

Preferred Qualifications

Education	Master’s Degree
Experience	3+ years college/professional school recruiting, advising, and admissions experience.

Posting Detail Information

Posting Number	MU1258E
Open Date	06/19/2026
Close Date
Open Until Filled	Yes
Special Instructions Summary

Supplemental Questions

Required fields are indicated with an asterisk (*).

* Do you have a Bachelor's Degree?
- Yes
- No

Applicant Documents

Required Documents

Resume
Cover Letter

Optional Documents

Marshall University
One John Marshall Drive
Huntington, WV 25755

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Original Job Description