Edtech.com's Summary

ApplyBoard is hiring a Regional Sales Manager. The role drives revenue in an assigned region by selling ApplyBoard's value-added services, such as test vouchers, loans, and foreign exchange, through B2B networks that serve international students. The manager builds go-to-market strategies for the region, activates and retains customers, and works with the product, marketing, and core business sales teams.

Highlights

Meet and exceed regional revenue targets by identifying and securing new business opportunities within the B2B network of the assigned market.
Design and carry out go-to-market strategies tailored to the region, aligning promotions, product focus, and pricing with ApplyBoard's business goals alongside internal stakeholders.
Activate new customers for product adoption and keep existing ones engaged, aiming to exceed customer engagement scores through responsive service and relationship management.
Develop cross-selling strategies for existing customers and work with the product team to gather customer feedback and improve product adoption in the region.
Track sales performance in CRM and other technology platforms, analyzing metrics to spot trends and adapt strategy.
Prepare regular reports for senior management on sales results, market conditions, and the competitive landscape.
Bachelor's degree in Business, Marketing, or a related field.
Three or more years of sales management experience with regional or territory sales strategy, and a proven record of meeting sales targets in a B2B environment, ideally in education or technology.
Strong understanding of value-added services, CRM proficiency, data analysis skills, and the interpersonal and communication skills to build long-term customer relationships.

Regional Sales Manager Full Description

The Opportunity:

Regional Sales Manager - Value Solutions at ApplyBoard plays a pivotal role in driving revenue growth within their designated market. This position requires a dynamic leader who can effectively leverage B2B networks to promote and sell all VAS offerings, including Test Vouchers, GIC, Loans, Forex, and more. The ideal candidate will possess a product-led mindset, embrace technology-first approaches, and develop innovative go-to-market strategies that align with ApplyBoard’s mission.

What you’ll be doing everyday:

Revenue Generation:

Meet and exceed assigned revenue targets for the region by identifying and securing new business opportunities within the B2B network.
Foster relationships with potential and existing customers to drive sales and enhance retention.

Go-to-Market Strategy Development:

Design and implement effective go-to-market strategies tailored to the specific needs and dynamics of the region.
Collaborate with internal stakeholders to align promotional activities, product focus, pricing strategies, and sales objectives with ApplyBoard’s overall business goals.

Customer Engagement:

Activate new customers for product adoption and revenue generation
Engage proactively with customers, ensuring a high level of satisfaction and responsiveness to their needs.
Achieve and exceed customer engagement scores through exceptional service and relationship management.

Product Adoption and Cross-Selling:

Work closely with the product team to enhance product offerings, gather customer feedback, and improve product adoption within the region.
Develop and execute strategies for cross-selling to existing customers, maximizing revenue potential.

Collaboration and Technology Adoption:

Utilize technology platforms and CRM systems to streamline processes, track sales performance, and enhance customer interactions.
Foster collaboration between the sales team, marketing department, and core business sales teams to ensure integrated efforts in reaching target markets.

Performance Analysis:

Monitor and analyze sales metrics to assess performance, identify trends, and adapt strategies as necessary.
Prepare regular reports for senior management on sales achievements, market conditions, and competitive landscape.

What you bring to the table:

Bachelor’s degree in Business, Marketing, or a related field;
Proven track record of meeting or exceeding sales targets in a B2B environment, ideally within the education or technology sectors.
Minimum of [3+] years of experience in sales management, with demonstrated expertise in regional or territory sales strategy.
Strong understanding of value-added services, with the ability to communicate their benefits effectively.
Exceptional interpersonal and communication skills, with a focus on building long-term customer relationships.
Proficient in technology adoption and CRM tools; experience with data analysis techniques to enhance decision-making.
Ability to work collaboratively in a cross-functional team environment and drive initiatives that promote sales growth and customer satisfaction.

ApplyBoard welcomes applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.

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