Lego
Retail Marketing Manager AMS
🇺🇸 Hybrid - Boston, MA
🕑 Full-Time
💰 $101K - $151K
💻 Marketing
🗓️ October 9th, 2025
Edtech.com's Summary
The LEGO Group is hiring a Retail Marketing Manager AMS to lead and execute the global retail marketing plan across the Americas region. This role focuses on driving in-store foot traffic and engaging local markets through creative retail campaigns, experiential activities, and collaborative partnerships with brand and store teams.
Highlights
- Lead execution of the global marketing plan and regional campaigns to boost LEGO Retail stores and LEGO.com traffic.
- Develop and implement in-store experiential activities and events targeted at families and kids.
- Collaborate with cross-functional teams across markets (US, Canada, Mexico) and business units for cohesive marketing strategies.
- Turn shopper insights into actionable marketing plans and seize local commercial opportunities.
- Manage relationships with external agencies for development of in-store materials and activations.
- Required skills include retail/trade marketing experience, strong analytical capabilities, digital marketing, project management, and collaboration within matrix organizations.
- Compensation ranges from $100,906 to $151,360 with comprehensive benefits and bonus eligibility.
- Experience with omni DTC retail and data analysis is desirable but not mandatory.
- This position operates within the Global Retail Experiences & Marketing organization and requires managing multiple campaigns to increase traffic and conversion rates.
- Supports a hybrid work model with three days in the office per week and emphasizes inclusion, well-being, and employee development.
Retail Marketing Manager AMS Full Description
Retail Marketing Manager AMS
- Location
- Boston, Massachusetts, United States of America
- Job ID
- 0000028577
- Category
- Sales, Marketing & Product Management
Job Description
Join our dynamic LEGO Retail Marketing team, where creativity meets strategy in the heart of the Americas! If you're passionate about driving foot traffic, delivering innovative campaigns, and creating unforgettable in-store experiences, this is the perfect opportunity for you to make an impact!
Core Responsibilities
Our team mandate / key objectives are to:
- Increase focus on integrating with local markets (US, CA, MX)
- Execute the LEGO Retail Global Marketing Plan with excellence
- Drive footfall / traffic
- Capture local opportunities, devise mechanic for contingency and ensure fast local response
You will contribute to this thru:
- Execution of the global marketing plan and calendar of activity for LEGO Retail in the Americas (AMS), being an ambassador for activity across the other LEGO Group Business Units.
- Work in partnership with the Sr. Retail Marketing / Campaign Manager and other Retail Marketing / Campaign Managers to be the regional leads for delivering key campaigns, ensuring strong local execution and relevant local activations that drive awareness of our product portfolio and drive to LEGO Retail.
- Drive and implement experiential activities instore to drive awareness and engagement with our brand and channel.
- Support the execution of in store events and play activations that drive Families & Kids to LEGO Stores.
- Support the OESP (Owned Earned Shared Paid) process, acting as a key point of contact for market integration on assigned campaigns and testing new opportunities to employ the LEGO ecosystem.
- Help deliver marketing campaigns to support a number of occasions specifically relevant to shoppers in AMS.
- Turn key shopper insights into actionable plans within our marketing ecosystem to deliver more meaningful experiences to shoppers and consumers.
- Seek out and deploy tailored, market-born, market-based marketing programs that are regionally relevant and make valuable contributions to the shopper.
Play your part in our team succeeding
This role sits in the LEGO Retail AMS Marketing team which falls within the Global Retail Experiences & Marketing (REM) organization. You will join a team of other marketeers whose role it is to deliver and complete marketing campaigns within our region, driving both traffic and conversion for our LEGO Retail Stores and LEGO.com.
We deliver the ultimate brand experience for our shoppers and work closely with Store Operations to ensure a strong execution instore as well as with the LEGO.com team to optimize the traffic going to eCommerce.
In addition, we partner with our BU Brand teams to integrate into local activity and ensure tight-knit collaboration across the business.
Do you have what it takes?
- Substantial experience in retail or trade marketing, including authority knowledge of in store shoppers touchpoints, retail marketing operations and experience of delivering in store events
- Previous experience in developing and driving Shopper & Occasion campaigns a plus
- Hands on experience in developing in store material and activations including working with external agencies
- Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health
- Success in driving meaningful innovation. Consistently seeks new ideas and new approaches not shying away to take educated risks.
- Experience in delivering Earned campaigns
- Demonstration of media skills, including digital marketing, understanding of all major channels, critical metric setting, and measurement
- Strong intuition for business with ability to turn key shoppers insight into action
- Project and time management expertise
- Relationship builder and negotiator who can collaborate across functions and business units in a matrixed organization
- Strong attention to details with excellent verbal and written communication
- Ability to work well both independently and as part of a dynamic, fast running cross-functional team
- Resilience, energy, passion and positive demeanor - can do attitude
Nice to have:
- Experience in omni DTC Retail
- Experience in data analysis
Additional details on this position:
- Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
- The internal title will be Retail Marketing Manager AMS and the internal level will be Manager Specialist.
- No relocation assistance is offered for this position.
#LI-SW2
#LI-Hybrid
Compensation
The salary for this position has a range of $100,906.00 - $151,360.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
The salary for this position has a range of $100,906.00 - $151,360.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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