Edtech.com's Summary

Bright Horizons is hiring a Senior Director, Marketing and Client Engagement. This role leads the development and execution of integrated marketing strategies to boost client employee registration and engagement, focusing on new client launches and revenue growth through effective marketing programs and client service excellence.

Highlights

Leads client marketing strategy and high-touch service processes within the CMM/CMS team.
Develops and implements new client and program launch strategies to drive growth.
Creates scalable best practice strategies for client marketing efforts.
Manages a marketing calendar integrating inbound and outbound communications for consistent client experience.
Drives client opt-ins through actionable plans benefiting clients and internal teams.
Plans and executes engaging client events, including benefits fairs, to boost engagement and awareness.
Collaborates across marketing teams to foster continuous improvement and innovation.
Leads and develops a marketing team to optimize performance and results.
Requires a Bachelor's degree and 10+ years in marketing leadership, client marketing, sales enablement, or business development.
Prefers experience managing budgets, executing integrated marketing programs, and proficiency with marketing tools.
Offers medical, dental, vision insurance, 401(k), life insurance, and disability coverage.

Senior Director, Marketing and Client Engagement Full Description

Senior Director, Marketing and Client Engagement

Newton, Massachusetts, United States of America, 02459

Corporate

Full time

We are seeking a strategic, data-driven, and brand obsessed Senior Director of Client Marketing to lead and elevate our client employee registration and engagement strategy. You will be responsible for defining, developing, and implementing marketing support programs that generate measurable interest in Bright Horizons services spanning all lines of business and brand. This Sr Director will be focused on new client launches, driving client revenue via employee engagement strategies. The Senior Director of Marketing and Client Engagement will be responsible for defining, developing, and implementing integrated marketing strategies for Bright Horizons clients’ employees. You will play lead the client marketing strategy, and high touch service processes to ensure all clients have access to great BH marketing and benefits. You are focused on revenue, continuous improvement, client service and excellence. You have hustle.

This is a hybrid position requiring 3 days a week at our headquarters in Newton, MA.

Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

What you will do:

Provide leadership as a key decision-maker and program strategist on CMM/CMS team
Develop a new client and new program launch strategy and processes that drives client growth
Develop strategy of best practices for client marketing asks that can be scaled to the rest of the client marketing team for additional growth opportunities
Create and manage against a marketing calendar that integrates inbound and outbound elements to provide a consistent, positive, and impactful experience clients
Drive client opt ins with actionable plans and processes that explain importance to both client, CR and team .
Develop and drive new and engaging events strategy. Ensure events drive client engagement and consumer awareness and results. Deliver engaging benefits fairs and materials. Optimize existing processes and delivery.
Collaborate and communicate across marketing to continuously improve and innovate.
Lead and develop a team for best performance, results and overall delivery of key marketing

Minimum Qualifications:

Bachelor's Degree is required
10+ years of marketing leadership, client marketing, sales enablement, business development, partnerships

Preferred Qualifications:

Experience managing the budget, strategy, execution plan, and results measurement for launches, conferences and events.
Proven ability to design and execute integrated marketing programs that improve lead volumes and scale to support business growth.
Adept at working in a fast-paced environment, managing lots of moving parts, and collaborating across organizational siloes.
Proficient at working within various marketing tools that enable team success
Experience with strong working relationships inside and outside the organization, and can leverage client and partner relationships to improve the quality and quantity of marketing campaigns.
Demonstrated success creating campaigns that highlight a company’s unique strengths in terms that matter to the target audience.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance

Life at Bright Horizons:

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Original Job Description

Senior Director, Marketing and Client Engagement

Newton, Massachusetts, United States of America, 02459

Corporate

Full time

This is a hybrid position requiring 3 days a week at our headquarters in Newton, MA.

What you will do:

Provide leadership as a key decision-maker and program strategist on CMM/CMS team
Develop a new client and new program launch strategy and processes that drives client growth
Develop strategy of best practices for client marketing asks that can be scaled to the rest of the client marketing team for additional growth opportunities
Create and manage against a marketing calendar that integrates inbound and outbound elements to provide a consistent, positive, and impactful experience clients
Drive client opt ins with actionable plans and processes that explain importance to both client, CR and team .
Develop and drive new and engaging events strategy. Ensure events drive client engagement and consumer awareness and results. Deliver engaging benefits fairs and materials. Optimize existing processes and delivery.
Collaborate and communicate across marketing to continuously improve and innovate.
Lead and develop a team for best performance, results and overall delivery of key marketing

Minimum Qualifications:

Bachelor's Degree is required
10+ years of marketing leadership, client marketing, sales enablement, business development, partnerships

Preferred Qualifications:

Experience managing the budget, strategy, execution plan, and results measurement for launches, conferences and events.
Proven ability to design and execute integrated marketing programs that improve lead volumes and scale to support business growth.
Adept at working in a fast-paced environment, managing lots of moving parts, and collaborating across organizational siloes.
Proficient at working within various marketing tools that enable team success
Experience with strong working relationships inside and outside the organization, and can leverage client and partner relationships to improve the quality and quantity of marketing campaigns.
Demonstrated success creating campaigns that highlight a company’s unique strengths in terms that matter to the target audience.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance

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Senior Director, Marketing and Client Engagement

Edtech.com's Summary

Senior Director, Marketing and Client Engagement Full Description

Senior Director, Marketing and Client Engagement

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