Handshake
Senior Growth Marketing Manager
Edtech.com's Summary
Handshake is hiring a Senior Growth Marketing Manager to lead and scale paid social acquisition channels, including LinkedIn and Meta, while expanding into new platforms like TikTok. The role entails managing campaign strategies, optimizing costs, launching new channels, and supporting international growth efforts.
Highlights
- Own and scale paid social campaigns on LinkedIn and Meta, managing strategy and daily optimization to achieve cost-per-activation goals.
- Launch and test new paid social platforms such as TikTok and Snapchat with structured approaches and scaling plans.
- Support additional channels like Google and Reddit alongside paid social focus.
- Respond rapidly to campaign demands, launching campaigns within hours as needed.
- Develop budget models translating project plans into channel spend forecasts, managing cost-per-activation accountability.
- Drive international market expansion beginning with Canada and the UK, later targeting Spanish-speaking markets in Mexico and Latin America.
- Require 5+ years in growth or performance marketing with paid social experience and managing $1M+ in annual ad spend.
- Hands-on experience with LinkedIn and/or Meta campaign builds, creative testing, audience targeting, and bid optimization.
- Creative self-sufficiency in ad copywriting and iteration without dependence on designers.
- Bonus for experience with emerging platforms, AI training or evaluation familiarity, and multi-market international campaign experience.
Senior Growth Marketing Manager Full Description
About Handshake
Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling—from freelance AI training gigs to first internships to full-time careers and beyond. In 2025, we tripled our ARR at scale.
Why join Handshake now:
- Shape how every career evolves in the AI economy, at global scale, with impact your friends, family, and peers can see and feel
- Work hand-in-hand with world-class AI labs, Fortune 500 partners, and the world’s top educational institutions
- Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others
- Build a massive, fast-growing business with billions in revenue
The Role
Handshake AI connects frontier AI labs with the domain experts they need to train their models—PhDs, engineers, lawyers, doctors, and more. When a lab needs thousands of specialists activated within days, our growth team makes it happen. We’re looking for a Senior Growth Marketing Manager with a focus on paid social to own acquisition channels end-to-end, scale LinkedIn and Meta, break into untapped platforms like TikTok, and serve as a thought partner on project-level budget strategy. This role sits within our product org, so funnel changes move fast.
- Paid Social: Own and scale LinkedIn and Meta as our primary growth channels—managing campaign strategy, creative iteration, audience targeting, and daily optimization to hit cost-per-activation targets
- New Channels: Launch net-new paid social platforms (TikTok, Snapchat) from zero, with structured tests, clear exit criteria, and a scaling plan for what works
- Channel Coverage: Take 1–2 existing channels off our current Growth Marketer’s plate, contributing to Google and Reddit alongside your paid social focus
- Speed: Respond to same-day campaign needs—when delivery ops surfaces a ramp requirement, campaigns are live within hours
- Budget Modeling: Translate project ramp plans and bill rates into channel spend forecasts, owning cost-per-activation accountability for each engagement
- International Expansion: Pioneer growth into new markets—starting with Canada and UK, and eventually Spanish-speaking markets in Mexico and LatAm
You Have
- 5+ years in growth or performance marketing with a focus on paid social channels
- Hands-on LinkedIn and/or Meta experience—campaign builds, creative testing, audience strategy, and bid optimization
- $1M+ in annual ad spend managed across paid social and other paid channels
- Experience launching a paid channel from scratch—business case, test structure, and scale
- Ability to build channel-mix budget models from a ramp plan and CAC target
- Creative self-sufficiency: you write copy and iterate on ads without waiting on a designer
- Comfort with spiky, project-based demand and making fast decisions with incomplete data
Bonus Points:
- Experience with TikTok, Snapchat, or other emerging paid social platforms
- Familiarity with AI training, data labeling, or model evaluation
- International campaign experience across multiple markets or languages
We Offer
Handshake delivers benefits that help you feel supported—and thrive at work and in life. The below benefits are for full-time US employees.
- 🎯 Ownership: Equity in a fast-growing company
- 💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching
- 🍼 Family Support: Paid parental leave, fertility benefits, parental coaching
- 💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
- 📚 Growth: $2,000 learning stipend, ongoing development
- 💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office
- 🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days
- 🤝 Connection: Team outings & referral bonuses
Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.
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