Lego
Senior Manager, Amazon Media
🇺🇸 Hybrid - Boston, MA
🕑 Full-Time
💰 $125K - $187K
💻 Marketing
🗓️ November 9th, 2025
Edtech.com's Summary
The LEGO Group is hiring a Senior Manager, Amazon Media. This role leads strategic marketing campaigns targeting adult audiences, including major franchises like Star Wars, and manages Amazon Ads initiatives to drive innovative marketing strategies and ensure alignment across campaigns and IP relationships.
Highlights
- Lead strategic marketing initiatives for adult audiences and major franchises like Star Wars.
- Oversee campaign development and execution for theatrical releases and intellectual property campaigns.
- Manage budgets and track marketing performance against KPIs.
- Spearhead innovative campaign development and collaborate on T&L specialty projects.
- Act as main point of contact for Amazon Ads initiatives in US, CA, LATAM regions.
- Participate in key meetings such as IP connects to represent marketing efforts.
- Experience required in marketing management with a focus on media or advertising and programmatic advertising.
- Strong communication, organizational skills, and ability to manage multiple campaigns simultaneously.
- Previous experience with Amazon Advertising or related media offerings is a major plus.
- Compensation ranges from $124,706 to $187,060 with additional benefits including bonus schemes and comprehensive insurance coverage.
Senior Manager, Amazon Media Full Description
Senior Manager, Amazon Media
Share on:
- Location
- Boston, Massachusetts, United States of America
- Job ID
- 0000029167
- Category
- Sales, Marketing & Product Management
Job Description
This Senior Marketing Manager role is your chance to take the reins on some truly exciting campaigns, including the legendary Star Wars franchise! If you’re passionate about crafting innovative marketing strategies for adult audiences and thrive on collaboration in a fast-paced environment, this is the perfect opportunity to shine. Get ready to lead, inspire, and make a significant impact in the world of marketing!
Core Responsibilities
Campaign Ownership:
- Lead strategic marketing initiatives focused on Adults and Adult occasions, including significant franchises like Star Wars.
- Oversee campaign development and execution for theatrical releases and IP campaigns.
Audience Focus:
- Manage marketing strategies targeting Adults, ensuring effective budget allocation and tracking against KPIs.
Innovation Ownership:
- Spearhead the development and execution of innovative marketing campaigns.
- Collaborate on T&L specialty projects, ensuring alignment with overall marketing goals.
Process Ownership:
- Ensure thorough tracking of campaign performance metrics, including weekly performance reviews and the After Action Review (AAR) process.
- Manage inputs for customer visits and IP relationships to enhance campaign effectiveness.
Key Meetings:
- Actively participate in important meetings such as IP connects to represent marketing initiatives and collaborate with cross-functional teams.
Amazon Ads Relationship:
- Act as the main point of contact for specific Amazon Ads initiatives, including Amazon US & CA and Amazon Ad Tech
- Collaborate with the Amazon LATAM relationship lead and Amazon AM lead on campaign-specific strategies
Do your part in our team succeeding
The Senior Marketing Manager will support the Amazon AMS marketing and media strategy by overseeing Amazon campaigns and managing Intellectual Property (IP) relationships. This role is essential for driving innovative marketing efforts and ensuring alignment across various strategic priorities.
Do you have what it takes?
- Significant experience in marketing management, particularly in media or advertising.
- Strong understanding of digital marketing strategies, especially programmatic advertising.
- Proven ability to manage multiple projects and campaigns simultaneously with a focus on results.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams
- Strong organizational skills
- Attention to detail
- Previous experience working with Amazon Advertising, or related media offerings a major plus
Relocation
There is no relocation budget for this role.
Hybrid working model
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.
#LI-LW2
#LI-Hybrid
#LI-Hybrid
Compensation
The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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