Lego
Senior Manager, Brand Partnerships
🇺🇸 Hybrid - Boston, MA
🕑 Full-Time
💰 $140K - $210K
💻 Marketing
🗓️ July 3rd, 2025
Edtech.com's Summary
The LEGO Group is hiring a Senior Manager, Brand Partnerships to lead the development and activation of partner marketing strategies in the US, fostering collaborations with strategic partners like Merlin Entertainments and major global brands. This role directs integrated marketing initiatives that enhance brand equity and supports business objectives through cross-functional teamwork and strategic planning.
Highlights
- Lead development and activation of US partner marketing strategy and brand partnership negotiations.
- Collaborate with Global Marketing and manage integrated programs with partners such as Nike and F1.
- Build and maintain processes for partner marketing strategy deployment across multiple LEGO departments.
- Serve as the primary liaison for Merlin Entertainments' integration with Americas marketing.
- Coordinate marketing planning to align LEGOLAND brand priorities within partner programs.
- Experience required in managing brand partnerships within retail or consumer packaged goods, preferably with agency background.
- Strong skills in strategic problem solving, project management, negotiation, and relationship management.
- Familiarity with marketing ecosystems including PR, social, experiential, paid media, and retail marketing.
- Salary range from $139,672 to $209,508, inclusive of benefits and bonus eligibility.
- Workplace follows a hybrid model with approximately three days in the office per week.
Senior Manager, Brand Partnerships Full Description
Senior Manager, Brand Partnerships
- Location
- Boston, Massachusetts, United States of America
- Category
- Sales, Marketing & Product Management
Job Description
Unleash your passion and energy as a dynamic strategic leader! Join the LEGO® Group and dive into the exciting world of integrated marketing programs, where you’ll unlock incredible brand value alongside our outstanding strategic partners. We need your help in cultivating relationships with partners who can help us reach fresh audiences—both with external brands and within the fantastic realm of Merlin Entertainments. Together, we’ll build unforgettable brand programs for LEGOLAND Parks and LEGOLAND Discovery Centers across North America!
Core Responsibilities
- Lead development and activation of US partner marketing strategy, including due diligence assessment of brand fit, negotiation of mutual value creation, and cross-functional integration and optimization.
- Work in partnership with our Global Marketing organizations to operationalize our large global partnerships e.g. Nike, F1 and more
- Manage identification, evaluation and launch of integrated programs that improve brand equity and reinforce brand/product marketing initiatives through third-party promotional programs and strategic alliances.
- Build and maintain processes that support and sustain our partner marketing strategy deployment across functions (sales, marketing, LEGO Retail, LEGO Agency, Model Shop).
- Collaborate with brand marketing team to provide counsel, guide and manage partner programs that support business objectives.
- Lead Merlin Affairs integration with Americas marketing as primary liaison to North American LEGOLAND attractions, maintaining positive, ongoing, collaborative relationship.
- Serve as LEGO and LEGOLAND brand champion within respective marketing planning processes, driving integration of core themes and brand priorities into LEGOLAND experiences and ensure LEGOLAND inclusion and optimization in brand programs, as relevant.
- Strategically guide preparation, context and agenda setting for LEGO Systems/LEGOLAND North America top-to-top meetings.
Do your part in our team succeeding
US Marketing is responsible for developing, managing, and driving highly impactful and efficient consumer marketing programs to improve the LEGO brand among consumers and retail customers.
Do you have what it takes?
- Proven experience in a marketing role (agency experience preferred) managing brand partnerships for large retail and/or consumer packaged goods brand(s)
- Experience in a larger, matrixed organization working with large scale external partners
- Experience in toys, kids and family entertainment or media preferred.
- Strategic problem solver, skilled in envisioning solutions and developing sound activation plans and related processes.
- Strong project management and planning abilities
- Ability to multi-task several priorities simultaneously
- Negotiation and decision-making skills
- Results oriented collaborator
- Self-starter with great instincts
- Excel in relationship management and teamwork
- Polished, professional presence, poise, confidence and the ability to articulate messages in a clear, concise and enthusiastic manner
- Solid understanding of the marketing ecosystem and track record integrating marketing functions (e.g. PR, social, experiential, paid media, retail marketing)
- Demonstrated ability/experience in presentations internally and externally
Relocation
There is no relocation budget for this role.
Hybrid working model
Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.
#LI-LW2
#LI-Hybrid
#LI-Hybrid
Compensation
The salary for this position has a range of $139,672.00 - $209,508.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
The salary for this position has a range of $139,672.00 - $209,508.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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