Edtech.com's Summary

Kajabi is hiring a Senior Manager, Communications. This role involves defining and implementing Kajabi's communications strategy, including PR and social media, and working closely with the CEO and marketing team to develop and amplify messages to drive brand awareness and engagement. The Senior Manager will also lead communications channels and teams, ensuring a consistent brand voice and crafting a compelling brand narrative.

Highlights

Leads Kajabi's external communications strategy including PR and social media.
Requires experience in strategic communications, PR, or brand building.
Oversees all communication channels ensuring alignment and compelling voice.
Develops high-impact marketing campaigns and reports on brand awareness and traffic metrics.
Manages relationships with media, influencers, and creators for coverage opportunities.
Salary range: $135,000–$165,000, plus equity and bonus.
8-12 years of relevant experience needed.

Senior Manager, Communications Full Description

About Us

Founded in 2010, and Headquartered in Newport Beach, California, Kajabi is the leading creator commerce platform, helping creators turn their knowledge, experience, and expertise into sustainable online businesses. With Kajabi's integrated platform, creators have a single ecosystem to build and market their digital products, including online courses, communities, live coaching, and more. Tens of thousands of creators and entrepreneurs rely on Kajabi as the backbone of their business and have collectively earned over $9 billion from more than 85 million customers. Learn more at kajabi.com.

Senior Manager, Communications

Today, Kajabi serves over 70,000 customers. As we enter our next phase of growth, we’re doubling down on telling the Kajabi story: clearly, consistently, and creatively. We’re looking to raise brand awareness, increase traffic, and establish Kajabi as the most trusted name in creator commerce. That starts with owning the narrative. The Sr. Manager, Communications is a hands-on leader responsible for defining what Kajabi is trying to say, how we say it, and who we say it to.

Reporting to the VP, Marketing, this role will own Kajabi’s holistic communications strategy including PR, organic social media, and marketing campaigns. You’ll partner closely with our CEO, marketing team, and agency partners to develop and amplify messages that drive awareness and engagement. You’ll also lead a small but mighty team across PR and social, helping them execute with speed and creativity.

You’ll need to be as comfortable pitching a reporter or crafting a tweet as you are developing a long-term thought leadership playbook. This role requires someone who blends strategic thinking with a roll-up-your-sleeves attitude. The metrics you will directly be accountable for are brand awareness and traffic.

The Impact You Will Make

Owning and driving Kajabi’s external communications strategy, spanning PR, organic social, executive visibility, and brand storytelling.
Overseeing all communications channels, including our PR agency and internal social team, to ensure a consistent, aligned, and compelling brand voice across platforms.
Crafting Kajabi’s brand narrative in partnership with our VP of Marketing, CEO, CPO and other leaders, translating it into sticky messaging and breakthrough moments that put Kajabi on the map for the right type of creators.
Developing and executing high-impact marketing campaigns that support key launches, creator stories, company milestones, and industry moments.
Writing or overseeing the creation of press releases, thought leadership pieces, speeches, LinkedIn content, and social campaigns.
Building strong relationships with top-tier media, influencers, and creators to secure coverage, partnerships, and speaking opportunities.
Managing reputation and message discipline across channels—including proactive story mining and reactive media moments.
Identifying, elevating, and supporting key executives and creator partners as Kajabi spokespeople.
Monitoring industry trends and brand sentiment, using insights to shape narrative and measure success

About You

8–12 years of experience in strategic communications, PR, or social-led brand building, ideally with both in-house and agency background in tech, media, or creator spaces.
Proven ability to lead external communications and social campaigns that drive brand awareness, press coverage, and traffic.
Excellent storyteller with a portfolio of creative, narrative-led work across earned and owned channels.
Deep understanding of social media best practices and how to translate brand strategy into scroll-stopping content.
Experience managing a PR agency and internal social/content teams.
Strong grasp of the creator economy and a passion for the future of independent business.
A doer: comfortable toggling between writing copy, pitching reporters, leading brainstorms, and advising execs.
Experience building cross functional campaigns that tie into broader company and marketing strategy.
Ability to work cross-functionally and influence senior stakeholders.
Data-driven with a pulse on what’s working and what needs to evolve.

Kajabi Team Benefits Package

Company paid premiums for medical, dental and vision insurance for self and family.
Company sponsored HSA account.
Company 401K, 100% match up to 6% of employee contributions.
Flexible vacation policy.
Fitness incentives package.
Company funded mental health resources.
Wellness perks.

In-Office Requirement Statement

We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.

This role will need to be in the office for in-person collaboration 3 days a week, and possibly more depending on team attendance/business needs.

Pay Range

At Kajabi we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

US based applicants only.

$135,000—$165,000 + equity + bonus

How To Apply

Sound like a good fit for you? Click apply, below!

Kajabi LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law.

Original Job Description

About Us

Senior Manager, Communications

The Impact You Will Make

Owning and driving Kajabi’s external communications strategy, spanning PR, organic social, executive visibility, and brand storytelling.
Overseeing all communications channels, including our PR agency and internal social team, to ensure a consistent, aligned, and compelling brand voice across platforms.
Crafting Kajabi’s brand narrative in partnership with our VP of Marketing, CEO, CPO and other leaders, translating it into sticky messaging and breakthrough moments that put Kajabi on the map for the right type of creators.
Developing and executing high-impact marketing campaigns that support key launches, creator stories, company milestones, and industry moments.
Writing or overseeing the creation of press releases, thought leadership pieces, speeches, LinkedIn content, and social campaigns.
Building strong relationships with top-tier media, influencers, and creators to secure coverage, partnerships, and speaking opportunities.
Managing reputation and message discipline across channels—including proactive story mining and reactive media moments.
Identifying, elevating, and supporting key executives and creator partners as Kajabi spokespeople.
Monitoring industry trends and brand sentiment, using insights to shape narrative and measure success

About You

8–12 years of experience in strategic communications, PR, or social-led brand building, ideally with both in-house and agency background in tech, media, or creator spaces.
Proven ability to lead external communications and social campaigns that drive brand awareness, press coverage, and traffic.
Excellent storyteller with a portfolio of creative, narrative-led work across earned and owned channels.
Deep understanding of social media best practices and how to translate brand strategy into scroll-stopping content.
Experience managing a PR agency and internal social/content teams.
Strong grasp of the creator economy and a passion for the future of independent business.
A doer: comfortable toggling between writing copy, pitching reporters, leading brainstorms, and advising execs.
Experience building cross functional campaigns that tie into broader company and marketing strategy.
Ability to work cross-functionally and influence senior stakeholders.
Data-driven with a pulse on what’s working and what needs to evolve.

Kajabi Team Benefits Package

Company paid premiums for medical, dental and vision insurance for self and family.
Company sponsored HSA account.
Company 401K, 100% match up to 6% of employee contributions.
Flexible vacation policy.
Fitness incentives package.
Company funded mental health resources.
Wellness perks.

In-Office Requirement Statement

We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.

This role will need to be in the office for in-person collaboration 3 days a week, and possibly more depending on team attendance/business needs.

Pay Range

US based applicants only.

$135,000—$165,000 + equity + bonus

How To Apply

Sound like a good fit for you? Click apply, below!

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Senior Manager, Communications

Edtech.com's Summary

Senior Manager, Communications Full Description

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