Lego
Senior Manager, Marketing Effectiveness
🇺🇸 Hybrid - Boston, MA
🕑 Full-Time
💰 $125K - $187K
💻 Marketing
🗓️ August 1st, 2025
Edtech.com's Summary
The LEGO Group is hiring a Senior Manager, Marketing Effectiveness. This role leads global marketing effectiveness initiatives across 16 markets by analyzing marketing mix models, generating actionable insights, and fostering collaboration among internal teams and external agencies to drive business growth.
Highlights
- Lead relationships with key markets and external agencies to achieve strategic marketing goals.
- Interpret Marketing Mix Modeling (MMM) and media landscape data to deliver clear insights.
- Develop presentations and data visualizations to communicate complex information effectively.
- Utilize advanced Excel skills to analyze and build datasets for marketing insights.
- Engage and influence senior stakeholders within a matrix environment through transformational leadership.
- Extensive experience in marketing performance, media analytics, and econometrics/MMM required.
- Compensation ranges from $124,706 to $187,060 annually, with comprehensive benefits.
- Work involves coordinating across 16 global markets within the LEGO Group’s Global Marketing Performance team.
- Hybrid work model with an average of three days per week in the Boston office.
- Strong commitment to diversity, inclusion, and child safeguarding protocols.
Senior Manager, Marketing Effectiveness Full Description
Senior Manager, Marketing Effectiveness
- Location
- Boston, Massachusetts, United States of America
- Category
- Sales, Marketing & Product Management
Job Description
Are you passionate about driving marketing effectiveness and innovation on a global scale for one of the world’s leading brands? We're seeking a highly skilled individual to join our fantastic team which supports the growth and impact of our industry- leading Global Marketing Effectiveness program, spanning 16 markets and working across many areas of our business.
Core Responsibilities
We’re seeking a data-savvy professional with strong storytelling, excel and data
visualization skills, experience in paid media datasets, and MMM (Marketing Mix Modeling).
visualization skills, experience in paid media datasets, and MMM (Marketing Mix Modeling).
- Marketing Effectiveness Leadership: Lead relationships with key markets, working with Marketing Managers, Brand Directors, and external agencies (e.g., Publicis) to drive strategic goals.
- Data Interpretation and Insight Generation: Interpret marketing mix models (MMM) and media landscape data, translating complex information into simple, actionable insights for non-expert audiences.
- Bridge Building: Act as a key liaison, strengthening collaboration and communication between teams and representing the Marketing Effectiveness program.
- Presentation and Visualization: Develop clear, compelling presentations and data visualizations to communicate insights and drive business growth.
- Excel and Data Expertise: Leverage advanced Excel skills to lead, analyze, and build data sets, ensuring accurate input and actionable insights.
- Stakeholder Engagement: Build strong relationships with internal teams and external partners, applying marketing effectiveness methodologies to align collaborators.
- Adaptability and Problem Solving: Navigate ambiguity, prioritize effectively across markets and stakeholders, and deliver insights from complex data sets to inform strategic decisions.
Do you have what it takes?
- Extensive experience in marketing performance and marketing effectiveness, with proven experience in modelling and/or analytics in media.
- Strong understanding of advanced analytics solutions, in particular econometrics/MMM.
- Knowledge of media landscape.
- Strong transformational leadership including rigorous prioritization and strong engagement capability in the matrix environment, being able to influence senior stakeholders.
- Proven track record of driving business change based on the delivering actionable insights from multiple data sources.
Play your part in our team succeeding
Global Marketing Performance plays a pivotal role in spearheading the marketing measurement and effectiveness agenda at the LEGO Group. The team is
responsible for developing and implementing scalable ways to measure and analyze marketing activations and experiments that generate actionable, data-driven insights to inform the full value chain.
responsible for developing and implementing scalable ways to measure and analyze marketing activations and experiments that generate actionable, data-driven insights to inform the full value chain.
Additional details on this position
- This position will be based at 1001 Boylston St. in Boston, MA. Relocation will not be provided.
- Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
#LI-LA1
Compensation
The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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