The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Pay Range: $93,600.00 - $168,500.00

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

About the Role:

The Senior Manager, Marketing – Schools & Programs is responsible for the development and execution of marketing strategies that support enrollment growth and other priorities for one of WGU’s academic schools (e.g., Business, Health, Technology, Education). The Sr. Manager partners with senior Marketing and Outreach leadership and interfaces with senior executives and other leaders of their assigned school to set performance targets and budgets, develop supporting strategies, execute on school-specific initiatives, and forecast and report on results. The Sr. Manager will lead a team of marketing professionals for one of WGU’s academic schools to deliver on the goals.

The Sr. Manager is the Marketing team’s expert in all internal and external factors that affect school performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, regional and national competitor behavior, etc. Curiosity and honed research and data analysis skills are critical to this role, which is responsible for marketing performance of the school’s portfolio, including identifying opportunities and threats at the school and program levels, and developing strategies and tactics to address them.

The Sr. Manager will exert cross-organizational influence and marshal the full breadth of Marketing team resources in support of school priorities; this requires an ability to persuade others to action and a fluency in various marketing disciplines, including traditional and digital media, SEO, content marketing, conference and event marketing, and more. The Sr. Manager will also act as a critical bridge between their assigned school and the Marketing team. In this role, the Sr. Manager will spend relatively equal time interfacing with school leaders and members of the Marketing team and must build trust and wield strong influence within and between both organizations.

What You'll Do:

Significant client or key stakeholder management experience.
Executive-level communication ability. Must be able to clearly and persuasively communicate both verbally and in writing with staff at all levels of the university.
Strong quantitative and strategic analysis skills. Must be able to gather and analyze structured and unstructured data and research to identify significant trends, implications, and opportunities.
Fluency in a wide variety of marketing disciplines, including traditional and digital media, SEO, content marketing, and conference and event marketing.
Exceptional project management and organization skills.
Drive and ability to influence others to act without direct reporting authority.
Success working across marketing disciplines including brand development, creative, paid media, social media, interactive products, email, field marketing, PR, and analytics
Comfort working as part of a hybrid in-person/remote team
Proven collaborator with track record of executing complex projects involving cross-functional teams
Methodical, systematic, and highly organized
Excellent written and verbal communicator capable of building strong relationships across contributors and teams, including C-level executives
Ability to organize information and effectively present issues, recommendations, and conclusions
Innovative and inclined to explore new approaches via constant learning and optimization
Strong critical thinker capable of making smart judgments under pressure
Ability to manage time and resources for multiple projects at one time

Minimum Requirements:

Bachelor’s degree in marketing, communications, or related field required
7+ years of marketing domain experience, 3+ years as a manager, leading a team
Budget management experience, including responsibility for marketing budgets of $5M+

Preferred Requirements:

Multicultural marketing experience
Industry experience in higher education and/or areas relevant to WGU colleges (e.g., business, healthcare, K12 education, IT)
Master’s degree

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

Why Join WGU?

You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.
We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.
We offer generous retirement and HSA company contributions.
You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.

Disclaimer: This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.

As an equal opportunity employer, WGU recognizes that our strength lies in our people. We are committed to diversity.

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