Edtech.com's Summary

The LEGO Group is hiring a Senior Manager Trade & Shopper Marketing to lead impactful retail campaigns across the Americas and Western Europe. This role drives regional trade strategies aligned with global priorities, collaborating across marketing, eCommerce, and commercial teams to enhance shopper experiences and optimize omni-channel retail activations.

Highlights

Lead retail shopper campaigns for Americas and Western Europe, focusing on Americas BUs including Canada and LATAM.
Translate global trade and shopper marketing strategies into regional execution aligned with commercial priorities.
Develop regional campaigns and toolkits tailored to local opportunities and integrated commercial plans.
Collaborate with commercial development, eCommerce COE, and trade teams to drive brand engagement and sales both online and in-store.
Strong focus on shopper insights to inform campaign development and retail strategies.
Conduct market and category trend analyses, shopper insights, and evaluate campaign effectiveness.
Require extensive experience in trade/shopper/retail marketing or eCommerce roles, preferably in consumer goods.
Proven ability to target shoppers and drive conversions within retailer eCommerce platforms.
Must be adept at strategic collaboration, influencing diverse stakeholders within a matrix organization.
Compensation range from $124,706 to $187,060, with additional benefits including bonus schemes, colleague discounts, and flexible hybrid working model.

Senior Manager Trade & Shopper Marketing Full Description

Senior Manager Trade & Shopper Marketing

Share on:

Location
Boston, Massachusetts, United States of America
Job ID
0000029064
Category
Sales, Marketing & Product Management

Job Description

Join our team as a Senior Trade & Shopper Marketing Manager, where you'll drive impactful retail campaigns across the Americas and Western Europe.

Leverage your expertise to translate global strategies into regional successes, enhancing shopper experiences both online and in-store!

Core Responsibilities:

Globally drive retail shopper campaigns, collaborating with internal global marketing teams (Integrated Marketing, IM) and local BUs in Americas and Western Europe as well as other regions (CEEMA, APAC). Be the voice for Americas and Western Europe in campaign development. Note: this role will need to cover input and understanding of both Americas and Western Europe regions, however the main focus will be on Americas BUs, especially Canada and LATAM.
Work closely with the Director of Trade & Shopper Marketing in Americas and Western Europe to translate our global strategy to a regional trade strategy aligned to our commercial priorities and channel strategy
Development of Regional / BU -specific campaigns & toolkits in line with ICP (Integrated commercial plans) and local opportunities and occasions
Deliver Regional Omni-channel Retail calendar including path-to-purchase guidelines & message guidance in a Retail Ecosystem (in collaboration with Shopper Operations)
Work closely and collaboratively with regional commercial development (RCD), eCommerce Center of Excellence (COE) and BU Trade and marketing teams to deploy successful retail activations to drive brand engagement and drive sales both online and instore with our retailers
Be a strong sparring partner for our marketing teams, especially Integrated Marketing (IM) using shopper insights and knowledge from the AMS and WE BUs
Proactively & independently lead key strategic workstreams within the team
Support NRP rollout & execution in B2B in partnership with TSM Design Experience
Build, develop and maintain professional and collaborative relationships across a network of colleagues and partners in Markets & Channels Central Marketing and local trade and eCommerce teams, and agency partners.
Stay updated on market trends, consumer insights, and competitor activities to inform and adapt any future strategies or activities. Proactively look for Retail Marketing innovations in the e-Commerce & Omni-channel spaces & bring case studies to our team and our internal creative agency.
Support regional IP partner opportunities with tailored tactics and toolkits.
Create transparency and ensure economies of scale through knowledge sharing of effective retail strategies, innovation pilots, and successful initiatives.
Conduct post evaluation & business analysis. Perform analysis on market and category trends, identify key consumers’ and shoppers’ insights, competition and campaign effectiveness tracking.

Play your part in our team succeeding

This position will play a pivotal role in translating the global Trade & Shopper Strategy to the region and ensure excellence in execution at our retailers, both in-store and online.

Our team develops the Regional Trade Marketing Strategy & Priorities and drive strategic collaborations with respective regional teams to identify key shopper insights, develop & deliver commercial opportunities for priority customers & channels. We also collaborate with global teams with expertise across Store Design & Experience, Ecommerce Content and LEGO Branded Channels to drive implementation & execution excellence with our BUs.

We are the voice of retailers, their shoppers and BU trade/eCommerce in global forums, campaign development, selling-in and gap-filling. Working closely with the BUs, we tailor marketing strategies to influence shopper behavior in their path-to-purchase, enhance their shopping experience and drive purchase consideration and conversion.

Do you have what it takes?

Extensive experience within a trade/shopper/retail marketing or ecommerce role with a proven track record of success ideally in high-impact consumer goods company.
Shopper-centric orientation with proven track-record of acting and developing based on shopper insights.
Strong experience targeting shoppers and driving conversion within retailer ecommerce platforms.
Exhibits understanding of the shopper journey and path to purchase, and how to best optimize.
A proactive individual with an inherent curiosity, a focus on results, and a talent for thinking creatively.
A strong collaborator, teammate and communicator across fields and hierarchies to effectively steer and influence a variety of internal and external partners in a highly matrixed organization.
A critical thinker with the ability to connect the dots from different forums, simplify complex ideas with a thoughtful point of view, and present and develop plans according to given strategies and objectives

Additional details on this position:

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
The internal title will be Senior Manager Trade & Shopper Marketing and the internal level will be Senior Manager Specialist.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

Compensation
The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today

Original Job Description

Senior Manager Trade & Shopper Marketing

Share on:

Location
Boston, Massachusetts, United States of America
Job ID
0000029064
Category
Sales, Marketing & Product Management

Job Description

Join our team as a Senior Trade & Shopper Marketing Manager, where you'll drive impactful retail campaigns across the Americas and Western Europe.

Leverage your expertise to translate global strategies into regional successes, enhancing shopper experiences both online and in-store!

Core Responsibilities:

Globally drive retail shopper campaigns, collaborating with internal global marketing teams (Integrated Marketing, IM) and local BUs in Americas and Western Europe as well as other regions (CEEMA, APAC). Be the voice for Americas and Western Europe in campaign development. Note: this role will need to cover input and understanding of both Americas and Western Europe regions, however the main focus will be on Americas BUs, especially Canada and LATAM.
Work closely with the Director of Trade & Shopper Marketing in Americas and Western Europe to translate our global strategy to a regional trade strategy aligned to our commercial priorities and channel strategy
Development of Regional / BU -specific campaigns & toolkits in line with ICP (Integrated commercial plans) and local opportunities and occasions
Deliver Regional Omni-channel Retail calendar including path-to-purchase guidelines & message guidance in a Retail Ecosystem (in collaboration with Shopper Operations)
Work closely and collaboratively with regional commercial development (RCD), eCommerce Center of Excellence (COE) and BU Trade and marketing teams to deploy successful retail activations to drive brand engagement and drive sales both online and instore with our retailers
Be a strong sparring partner for our marketing teams, especially Integrated Marketing (IM) using shopper insights and knowledge from the AMS and WE BUs
Proactively & independently lead key strategic workstreams within the team
Support NRP rollout & execution in B2B in partnership with TSM Design Experience
Build, develop and maintain professional and collaborative relationships across a network of colleagues and partners in Markets & Channels Central Marketing and local trade and eCommerce teams, and agency partners.
Stay updated on market trends, consumer insights, and competitor activities to inform and adapt any future strategies or activities. Proactively look for Retail Marketing innovations in the e-Commerce & Omni-channel spaces & bring case studies to our team and our internal creative agency.
Support regional IP partner opportunities with tailored tactics and toolkits.
Create transparency and ensure economies of scale through knowledge sharing of effective retail strategies, innovation pilots, and successful initiatives.
Conduct post evaluation & business analysis. Perform analysis on market and category trends, identify key consumers’ and shoppers’ insights, competition and campaign effectiveness tracking.

Play your part in our team succeeding

This position will play a pivotal role in translating the global Trade & Shopper Strategy to the region and ensure excellence in execution at our retailers, both in-store and online.

Do you have what it takes?

Extensive experience within a trade/shopper/retail marketing or ecommerce role with a proven track record of success ideally in high-impact consumer goods company.
Shopper-centric orientation with proven track-record of acting and developing based on shopper insights.
Strong experience targeting shoppers and driving conversion within retailer ecommerce platforms.
Exhibits understanding of the shopper journey and path to purchase, and how to best optimize.
A proactive individual with an inherent curiosity, a focus on results, and a talent for thinking creatively.
A strong collaborator, teammate and communicator across fields and hierarchies to effectively steer and influence a variety of internal and external partners in a highly matrixed organization.
A critical thinker with the ability to connect the dots from different forums, simplify complex ideas with a thoughtful point of view, and present and develop plans according to given strategies and objectives

Additional details on this position:

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
The internal title will be Senior Manager Trade & Shopper Marketing and the internal level will be Senior Manager Specialist.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today

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Senior Manager Trade & Shopper Marketing

Edtech.com's Summary

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