Edtech.com's Summary

Southern New Hampshire University is hiring a Senior Marketing Automation Manager. This role involves improving multi-channel communications for prospective students using Salesforce Marketing Cloud, managing email and text campaigns, and collaborating with cross-functional teams to enhance enrollment communications. The manager will also lead in troubleshooting and ensure compliance with marketing automation best practices.

Highlights

Improve multi-channel communications supporting prospective students during the admissions process.
Use Salesforce Marketing Cloud to build and personalize marketing journeys based on Salesforce data.
Manage ongoing email and SMS campaigns, monitor performance metrics, and drive improvements.
Lead troubleshooting efforts and provide support for advanced automation workflows.
Ensure communications comply with CAN-SPAM, CASL, GDPR, and maintain data integrity and institutional credibility.
Collaborate with marketing automation teams and cross-functional stakeholders to refine multi-channel communications.
Perform daily operations including compliance checks, troubleshooting, and enhancements within Marketing Cloud.
Requires five years of marketing automation experience with Salesforce Marketing Cloud and four years CRM Salesforce experience.
Bachelor’s Degree required.
Annual salary range is $77,794 to $124,491, with an expected hiring range of $85,961 to $116,299 and includes benefits such as medical, dental, vision, paid time off, employer-funded retirement, tuition program, and parental leave.

Senior Marketing Automation Manager Full Description

Description

Southern New Hampshire University is a team of innovators. World changers. Individuals who believe in progress with purpose. Since 1932, our people-centered strategy has defined us — and helped us grow a team that now serves over 180,000 learners worldwide.

Our mission to transform lives is made possible by talented people who bring diverse industry experience, backgrounds and skills to the university. And today, we're ready to expand our reach. All we need is you.

Make an impact — from near or far

At SNHU, you'll have the option to work remotely in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.

We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. Employees must reside in, and work from, one of the above approved states.

The opportunity

The Senior Marketing Automation Manager will improve multi‑channel communications that support prospective students through every stage of the admissions process. You will work in Salesforce Marketing Cloud to enhance and personalize these communications, using data stored in Salesforce to guide the journeys and messages you create. You will report to the Director of Marketing Automation. #LI-Remote

What you'll do:

Model and promote effective use of Salesforce Marketing Cloud by demonstrating best practices and helping team members apply those practices to create student‑focused communications.
Build personalized multi-channel marketing journeys from the ground up.
Manage ongoing email and text campaigns, monitor key performance metrics, and recommend improvements that strengthen communication effectiveness and support enrollment goals.
Serve as a team leader for troubleshooting, data model questions, and overall support of more advanced automation workflows.
Adhere to a Marketing Automation Quality Assurance process to ensure accurate, compliant, and timely delivery of communications that protect data integrity, institutional credibility, and the student experience.
Use and promote established Salesforce Marketing Cloud best practices, including applying email and SMS compliance best practices such as CAN‑SPAM, CASL, and GDPR when building communications.
Collaborate with cross-functional stakeholders, including the marketing automation team, to design, refine, and support multi‑channel student and prospect communications that respond to changing needs and improve relevance and personalization.
Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
Other responsibilities as assigned.

What we're looking for:

Five years of marketing automation experience in Salesforce Marketing Cloud
Four years of CRM Salesforce experience
Bachelor's Degree

We believe real innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. So if you're wondering whether SNHU is right for you, take the leap and apply. You might be just the person we're looking for.

CompensationThe annual pay range for this position is $77,794.00 - $124,491.00. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following target hiring range $85,961.00 - $116,299.00.

Exceptional benefits (because you're exceptional)

You're the whole package. Your benefits should be, too. As a full-time employee at SNHU, you'll get:

High-quality, low-deductible medical insurance
Low to no-cost dental and vision plans
5 weeks of paid time off (plus almost a dozen paid holidays)
Employer-funded retirement
Free tuition program
Parental leave
Mental health and wellbeing resources

Original Job Description

Description

Make an impact — from near or far

The opportunity

What you'll do:

Model and promote effective use of Salesforce Marketing Cloud by demonstrating best practices and helping team members apply those practices to create student‑focused communications.
Build personalized multi-channel marketing journeys from the ground up.
Manage ongoing email and text campaigns, monitor key performance metrics, and recommend improvements that strengthen communication effectiveness and support enrollment goals.
Serve as a team leader for troubleshooting, data model questions, and overall support of more advanced automation workflows.
Adhere to a Marketing Automation Quality Assurance process to ensure accurate, compliant, and timely delivery of communications that protect data integrity, institutional credibility, and the student experience.
Use and promote established Salesforce Marketing Cloud best practices, including applying email and SMS compliance best practices such as CAN‑SPAM, CASL, and GDPR when building communications.
Collaborate with cross-functional stakeholders, including the marketing automation team, to design, refine, and support multi‑channel student and prospect communications that respond to changing needs and improve relevance and personalization.
Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
Other responsibilities as assigned.

What we're looking for:

Five years of marketing automation experience in Salesforce Marketing Cloud
Four years of CRM Salesforce experience
Bachelor's Degree

Exceptional benefits (because you're exceptional)

You're the whole package. Your benefits should be, too. As a full-time employee at SNHU, you'll get:

High-quality, low-deductible medical insurance
Low to no-cost dental and vision plans
5 weeks of paid time off (plus almost a dozen paid holidays)
Employer-funded retirement
Free tuition program
Parental leave
Mental health and wellbeing resources

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Senior Marketing Automation Manager

Edtech.com's Summary

Senior Marketing Automation Manager Full Description

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