Edtech.com's Summary

Everyday Speech is hiring a Senior Marketing Campaign Manager to lead the execution of growth marketing campaigns focused on new user acquisition and pipeline expansion. This role entails planning, launching, and optimizing campaigns while ensuring alignment with sales and revenue operations teams to drive measurable results and improve marketing systems.

Highlights

Owns planning, execution, and optimization of acquisition, expansion, and lifecycle growth campaigns
Manages campaign elements including email production and coordinates cross-functional contributions
Supports inside sales through lead handoff quality, sequence alignment, and audience segmentation
Maintains marketing systems and workflows using HubSpot and CRM tools
Defines success metrics, generates reports, and drives data-informed campaign improvements
Requires 5-10 years of experience in campaign management or demand generation, preferably in B2B SaaS or EdTech
Hands-on expertise with HubSpot or comparable marketing automation and CRM platforms
Strong written communication and ability to collaborate across marketing and sales functions
Salary of $106,400 annually plus performance-based bonuses totaling approximately $113,400 TCC
Benefits include fully covered health, dental, and vision insurance, 3% 401(k) match, flexible PTO, parental leave, and every other Friday off after 90 days

Senior Marketing Campaign Manager Full Description

Senior Marketing Campaign Manager
Marketing

Remote (United States)

Everyday Speech is a no-prep digital curriculum that makes teaching social, behavioral, and communication skills easy and effective. The MTSS-aligned curriculum combines evidence-based video modeling, interactive web games, and worksheets to provide educators everything they need to support both neurodiverse and neurotypical PK-12 students. Everyday Speech is trusted by 50,000+ special educators, speech-language pathologists, counselors, and other specialists for targeted interventions and whole-class lessons that help students build the skills they need to thrive.

Everyday Speech is right for you if:

You care about making a positive impact.

End each day knowing your work directly impacted educators across North America in our mission to build the most impactful PreK-12 social skills curriculum and make teaching it effortless. Success goes beyond shipping features here; we’re improving the lives of educators and their students. To achieve this, we create meaningful content, stay closely connected to our users, and maintain consistently high NPS scores as a fully bootstrapped company growing organically and sustainably.

You value being a part of a company that takes care of its team.

Not only do we have extremely happy team members, we also have incredible perks. Participate in our health/wellness and retirement benefit offerings, and between having every other Friday off (3-day weekends!) and our flexible PTO plan, that elusive work-life balance is an actual thing here. We’ve also never had an office and never will. We take remote work seriously and know how to support a distributed team. We give you the flexibility to work in a way that’s best for you, but still have high standards and accountability. These are just some of the reasons why our eNPS score from 2025 was 78.

You want to be at a company whose values are more than just words on a wall.

Our values are at the forefront of our decisions, how we recognize each other, how we challenge ourselves—everything we do. Our values mean something, and with that guiding light, we are able to land with clarity, create alignment, identify our strengths, and move with purpose. Hear it directly from a team member: “I love the values. I never imagined I could end up in a position that was so connected to the things that mattered to me most”.

As a member of the Growth Marketing team, the Senior Marketing Campaign Manager will be responsible for turning pipeline priorities into shipped, measurable campaigns. This role owns the execution layer of growth marketing, building and launching campaigns, maintaining the systems behind them, and ensuring performance is tracked and improved. They'll work closely with the inside sales team to keep outbound motions aligned and well-supported, and partner with RevOps to ensure pipeline reporting is accurate and trusted. This is an individual contributor role with direct impact on new user acquisition and expansion pipeline.

The ideal candidate is extremely values aligned:

● We start with empathy— in the work we do and the people we do it with. Our strength comes from a culture that values candidness, trust, and valuing our teammates as whole human beings. We care, challenge, and communicate. We are serious about our responsibility to educators, who rely on us every day.

● We ruthlessly prioritize. We don ’t just say no to the obvious stuff, we say no to the things that feel important in the moment because we understand anything we say yes to is inherently saying no to something else.

● We create momentum. We don’t let the small stuff hold us back. We learn by shipping. We know most actions are reversible and that action always wins in the long run. If all else fails, bias towards action.

● We are fearlessly objective. We don't do things just because we're "supposed to." We constantly ask "why" and don’t let conventional norms define our efforts. We're not afraid to seek answers, even if that means discovering we were wrong. We focus on what delivers results, regardless of the source.

● We exercise agency. We have the ability to create systems that don’t yet exist to get what we need or to solve problems no one has identified. If something isn’t working, it’s within our control to fix it.

● We’re driven to grow. We set ambitious goals because we want to maximize our impact. We embrace challenges and take risks, seeing failures as opportunities to learn and improve. We seek out feedback and coaching and thrive in environments that push us.

Your work will have a significant impact on our pipeline growth and revenue.

In this role, you will:

Campaign Execution & Orchestration

Own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions.
Translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams.
Coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality.
Build campaigns that are operationally simple, focused, and repeatable — not bespoke or one-off.
Execute on campaign elements including email production across audience segments and outreach motion types.

Inside Sales Enablement & Alignment

Partner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean.
Own campaign inputs that feed IS pipeline: lead handoff quality, sequence alignment, and audience segmentation.
Help maintain shared visibility into what's in market, what's converting, and what needs to change.

Marketing Processes & Systems

Maintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling).
Build and maintain clean workflows, campaign tracking, and marketing data.
Partner with RevOps to ensure accuracy of pipeline reporting and revenue attribution.
Identify operational gaps and proactively improve systems and processes.

Measurement, Insights & Learning Loops

Define and maintain clear success metrics for campaigns.
Build reporting and surface insights on what is working, what isn't, and why — with a focus on funnel-level signal over surface metrics.
Run structured experiments and document findings in a way that builds institutional knowledge.
Help the team distinguish signal from noise as GTM motions develop and mature.

What We’re Looking For

In addition to values alignment…

5–10 years of experience in campaign management, demand generation, or revenue-facing marketing
Hands-on HubSpot expertise (or comparable marketing automation and CRM platforms)
Proven experience in B2B SaaS or EdTech, ideally with PLG or high-velocity, low-ACV acquisition motions
Strong written communication skills — able to write audience-appropriate copy and document clearly for a team
Comfortable working at the intersection of marketing and sales, with the ability to operate fluently in both worlds
Highly organized, detail-oriented, and biased toward action informed by data

We know great candidates come from a wide range of backgrounds. If you’re passionate about what we’re building at Everyday Speech, don’t hesitate to apply—even if you’re not sure you meet every qualification.

In the short term (the first 3 months), you will:

Get up to speed on our GTM motions, HubSpot setup, and active campaign workstreams
Take ownership of campaign execution quality, ensuring launches are on time, on brief, and tracked correctly
Align with the inside sales team on sequence support, lead handoff quality, and audience segmentation
Identify operational gaps in current workflows and propose improvements
Establish your own reporting cadence and baseline performance visibility

In the Long term, you will:

Own campaign-level measurement and experimentation end-to-end, with findings that actually inform what comes next
Maintain and improve the marketing systems and processes the IS team, marketing, and leadership rely on
Help the organization scale pipeline without adding operational complexity or heroics
Be a trusted voice on what's working, what isn't, and where to invest next

Salary: $106,400 USD annually, plus company performance-based bonuses, paid out twice per year, for $113,400 TCC.

Location/Time Zone: This is a fully remote role. We strongly prefer candidates based in the United States due to US K-12 education familiarity, but open to international candidates as well. This role will be expected to work and collaborate during ET or CT time zones.

Benefits

Cigna Health Insurance – 100% premium coverage for team members & dependents
Dental & Vision Coverage – 100% premium coverage for team members & dependents
3% Employer-Match on 401(k)
$50K Life Insurance / AD&D
Flexible PTO Plan & Sick Leave Policy
16 Weeks of Paid Parental Leave
Home Office Reimbursements
Book & Learning Stipend
Meaningful Employee Experience Initiatives
Every Other Friday Off After 90 Days!

Note: Sometimes mail may land in your spam or Promotions tab. You will receive emails from @everydayspeech.com or mail@ats.rippling.com. Be sure to keep us in your primary inbox so you don't miss a message!

Original Job Description