2U
Senior Product Marketing Manager
🇺🇸 Hybrid - Arlington, VA
🕑 Full-Time
💰 $115K - $138K
💻 Marketing
🗓️ July 3rd, 2025
Edtech.com's Summary
2U is hiring a Senior Product Marketing Manager. This role drives degree pipeline research and strategy through marketing insights, collaborating closely with Partnership and Sales teams to create target program lists and analyze inbound degree leads. The position also coordinates with Finance, Marketing, and Data Science teams to enhance tools and improve marketing insights for sales conversations.
Highlights
- Develop marketing insights for pipeline development and create target lists of ideal programs.
- Design analytical frameworks for new program pricing and product strategy.
- Conduct deep-dive research on key disciplines covering labor and education market trends.
- Collaborate cross-functionally with Marketing, Finance, and Data Science to create dashboards and rubrics supporting partnerships.
- Provide ad-hoc sales support and represent marketing in partnership discussions.
- Require 5-7 years of relevant experience, a bachelor's degree or equivalent, with a master’s degree as a plus.
- Must have strong understanding of the higher education landscape and experience utilizing data to drive business strategy.
- Effective communication and collaboration skills across business and technical teams are essential.
- Anticipated salary range: $115,000-$138,000 with potential bonus eligibility.
- Benefits include medical, dental, vision, life insurance, disability, 401(k) match, PTO, and other leave policies.
Senior Product Marketing Manager Full Description
At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We’re Looking For:
This role will be responsible for utilizing marketing insights to help drive degree pipeline research, strategy, and progress. This individual will serve as a lead and key collaborator with the Partnership and Sales teams, both in a proactive way creating target lists of goal programs as well as reactively analyzing inbound degree leads. This individual will also work closely with Finance to iterate on program rubrics and models, and other teams on Marketing and Data Science to create more self-service tools that can benefit the degree pipeline. This role will also be responsible for improving the quality of marketing insights provided for sales conversations, including but not limited to: tuition and competitor scans, tracking new disciplines and marketing trends in established disciplines, and vertical deep dives.
Responsibilities Include, But Are Not Limited To:
- Marketing Insights for Pipeline Development: Using market knowledge, develop target lists of ideal programs, as well as feature checklists for each vertical to help guide partnership conversations
- New Program Pricing and Product Strategy: Develop standard analytical frameworks to identify product fit, ways to optimize potential programs
- Research and Deep Dives: Create deep-dives in most important disciplines to help bolster level of sales conversations by expounding on trends in labor market, education market and competition, internal marketing insights
- Cross-Functional Collaboration: Ensure that marketing, finance, data science insights are being shared with partnerships, and turned into dashboards, rubrics, etc that are useful for partnerships
- Ad-HocSales Support// Dedicated representation of marketing team for pipeline or existing partner callscalls, other needs that arise for partnership team
Things That Should Be In Your Background:
- Bachelor’s degree or equivalent work experience; Master’s degree a plus
- At least 5 - 7 years of relevant work experience
- A clear understanding of the higher education landscape
- 5+ years’ experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy
- Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels
- Demonstrated organizational skills, and ability to work independently and autonomously
Other Attributes That Will Help You In This Role:
- Outstanding tendency and ability to communicate (written, verbal, presentation) with all stakeholders
- Strategic and tactical problem solver including facility with using data and analytics
- Meticulous attention to detail
- Proven ability to influence cross-functional teams without formal authority
- Ability to thrive in an environment of constant change
- Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand through to completion
- Ability to thrive in a complex and often ambiguous environment, to build recommendations to team members and management
- Ability to work independently with credibility in a complex and often ambiguous environment, to build rigorous, fact-bases that support recommendations to team members and management
- Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand
Working Conditions
May require occasional travel to HQ if remote; NYC or partner universities.
While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two to three days a week.
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous paid holidays and leave policies, including unlimited PTO
- Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
The anticipated base salary range for this role is ($115,000-$138,000), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.
2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com.
About 2U LLC
For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.
About edX
edX is the education movement for restless learners and a leading global online learning platform from 2U, LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
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