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edtech.com
Kajabi logo

Kajabi

Senior Product Marketing Manager

🇺🇸 Remote - US

🕑 Full-Time

💰 $123K - $164K

💻 Marketing

🗓️ May 28th, 2025

SaaS

Edtech.com's Summary

Kajabi is hiring a Senior Product Marketing Manager. This role involves leading product messaging, coordinating major product launches, and improving customer communication to enhance product adoption and creator experience. The manager will closely work with various departments like Product, Research, Creative, and CX to differentiate Kajabi in the competitive market. 

Highlights

  • Lead product positioning and messaging for major and incremental updates.
  • Drive go-to-market strategies and execute new product feature launches.
  • Collaborate cross-functionally with Product, Research, Support, and Creative teams.
  • Utilize qualitative and quantitative data to inform strategic decisions.
  • 5+ years of product marketing experience, ideally within SaaS.
  • Proficiency in synthesizing insights into strategic narratives.
  • Compensation: $123,000–$164,000 plus equity and bonus.

Senior Product Marketing Manager Full Description

About Us
Founded in 2010, and Headquartered in Newport Beach, California, Kajabi is the leading creator commerce platform, helping creators turn their knowledge, experience, and expertise into sustainable online businesses. With Kajabi's integrated platform, creators have a single ecosystem to build and market their digital products, including online courses, communities, live coaching, and more. Tens of thousands of creators and entrepreneurs rely on Kajabi as the backbone of their business and have collectively earned over $9 billion from more than 85 million customers. Learn more at kajabi.com.

Senior Product Marketing Manager


Kajabi is looking for a strategic, hands-on Senior Product Marketing Manager, reporting into our Head of Product Marketing, to lead product messaging, cross-functional launches, and customer communication for both major product rollouts and incremental updates. This role is essential in driving product adoption, enhancing the creator experience, and enabling internal teams to tell a clear, consistent story about our platform.

You’ll partner closely with Product, Research, Creative, Support, and CX to bring our products to market in a way that deeply resonates with our customers and differentiates Kajabi in a competitive landscape.

The Impact You'll Make

  • Lead product positioning and messaging for major launches and ongoing updates, ensuring clarity, resonance, and alignment with customer needs.
  • Drive go-to-market strategy and execution for new features, including internal enablement, launch materials, and post-launch analysis.
  • Partner cross-functionally with Product, Research, Support, CX, Legal, and Creative to deliver high-quality campaigns and communications.
  • Synthesize research and insights into compelling narratives that inform messaging, positioning, and strategy.
  • Develop and scale repeatable launch processes that help Kajabi ship with excellence and consistency.
  • Support training and enablement materials in collaboration with Product and Support, empowering internal teams and customers to adopt new features confidently.

Attributes for Success

  • 5+ years of product marketing experience, ideally in a high-growth SaaS environment.
  • A proven ability to turn complex, technical features into compelling customer value and differentiated market narratives.
  • Experience using qualitative and quantitative data to guide strategic decisions.
  • Strong cross-functional leadership and communication skills - you can influence, align, and motivate across departments.
  • A self-starter mindset - you’re proactive, comfortable with ambiguity, and thrive in fast-paced environments.
  • A hands-on approach - you enjoy writing, planning, collaborating, and seeing launches through from strategy to execution.
  • Passion for Kajabi’s mission to help ambitious creators to become successful entrepreneurs. 

Key Traits for Success

  • Strategic thinker with sharp analytical skills
  • Clear, persuasive communicator
  • Confident project manager with a bias toward action
  • Highly collaborative but able to work independently
  • Customer-obsessed and brand-savvy

Bonus if you have

  • MBA
  • Experience in an SaaS environment

Kajabi Team Benefits Package

  • Company paid premiums for medical, dental and vision insurance for self and family
  • Company sponsored HSA account
  • Company 401K, 100% match up-to 6% of employee contributions 
  • Flexible vacation policy
  • Telecommuting 
  • Fitness incentives package
  • Company funded mental health resources
  • Wellness perks
  • Casual Dress

In-Office Requirement Statement

We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection. 

  • This role will need to be in the office for in-person collaboration 2-3 times a quarter and therefore is best situated in the Western Time zones.

Pay Range

At Kajabi we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

US based applicants only.
123,000—164,000 + equity + bonus 

How To Apply

Sound like a good fit for you? Click apply, below!

  • Remote and local applicants welcome! 
  • Links - Send along any links that best showcase your experience, i.e. your portfolio, LinkedIn, blog posts, other writing samples, etc.

Kajabi LLC  is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law.

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