Edtech.com's Summary

Paper is hiring a Senior Product Marketing Manager to drive growth for its GROW high-impact tutoring and AI solutions. The role involves owning product messaging, developing compelling content, and creating sales enablement tools to demonstrate how Paper delivers impactful student outcomes.

Highlights

Own messaging, positioning, and competitive differentiation for GROW and AI solutions
Create customer success content such as case studies, blog posts, videos, and press announcements
Develop sales enablement materials including pitch decks, one-pagers, and conduct enablement trainings
Manage evergreen email campaigns for lead nurture, onboarding, engagement, upsell, and renewal
Collaborate with Product, Sales, and Customer Success teams on product launches and communications
Requires 5+ years marketing experience with 3 years in B2B EdTech or product marketing
Deep understanding of K-12 education landscape and district decision-making
Exceptional writing skills with expertise in crafting clear and compelling messaging
Experience working in fast-paced startup environments and cross-functional collaboration
Annual salary range $136,000 - $160,000 USD or $124,000 - $147,000 CAD plus equity

Senior Product Marketing Manager Full Description

Senior Product Marketing Manager

All North America - Remote

Full time

Paper is reimagining student support by partnering with K-12 districts to extend the reach of every educator. From 24/7 tutoring, writing feedback, math practice, career and college readiness, and AI solutions, we give students the personalized support they need to succeed. With GROW high-impact tutoring, we deliver targeted small-group instruction that accelerates learning, supports multilingual students, and eases teachers’ workloads. Trusted by 500+ districts across 40 states, and backed by investors IVP, Sapphire Ventures, Framework Capital, Reach Capital, and more, Paper is on a mission to help every learner thrive with scalable, data-driven solutions that drive real results.

Job Description

We’re looking for a creative, driven Senior Product Marketing Manager to fuel the next phase of growth for Paper’s GROW high-impact tutoring and AI solutions. You’ll own product messaging, shape our brand voice, and turn student outcomes into compelling campaigns that drive action. From customer stories to lifecycle emails and sales tools, you’ll create content that shows district leaders exactly how Paper delivers results. The ideal candidate is a masterful storyteller who thrives on building fast from the ground up (think Series A startup) and loves partnering cross-functionally to bring impact to life.

This role reports to the Director of Marketing and can be located in any geography in the US or Canada.

Key Responsibilities

Own GROW and AI solution messaging, positioning, and competitive differentiation
Develop compelling content that showcases customer success: case studies, blog posts, social content, videos, and press announcements
Create sales enablement materials including pitch decks, one-pagers, proof points, and deliver enablement trainings
Build and manage evergreen email campaigns to support lead nurture, onboarding, engagement, upsell, and renewal
Collaborate with Product, Sales, and Customer Success on product launches and customer communications for new features, program enhancements, and product updates

Qualifications

5+ years of marketing experience, including 3 years in B2B EdTech marketing and/or B2B product marketing
Deep understanding of the K-12 landscape and district decision-making process
Exceptional writer with love for developing clear, compelling messaging
Proven experience creating sales content, customer stories, and lifecycle campaigns
Experience in fast-paced startup environments and comfort with ambiguity
Able to collaborate and influence Product, Sales, Customer Success, etc.
Attention to detail is critical for this role – please take the time to respond to the application questions when submitting your application

The annual salary range for this position is $136,000 - $160,000 USD or $124,000 - $147,000 CAD, plus equity. Please note that the final offer amount is determined by multiple factors, including geographic location as well as candidate experience, and may vary from the amounts listed above.

What We Offer

Competitive salary, benefits, equity, retirement plan, and more
Monthly stipend to support the growth of your home office
As part of a remote and distributed company, the flexibility to work from where you thrive
Unlimited access to tutoring and educational support for children of Paper employees

You’ll be joining a team of mission-driven builders who care deeply about equity in education, and who thrive in a culture of ownership, velocity, and continuous learning. If you’re energized by challenges, inspired by impact, and ready to help lead a high-growth business through its next phase, we’d love to meet you.

We believe diverse teams build better products and we are committed to creating an inclusive environment for all employees. Paper does not discriminate on the basis of race, color, religion, gender, gender orientation, gender expression, sexual orientation, age, national origin, disability, marital status, or military status.

Requisition IDR-100300

Original Job Description

Senior Product Marketing Manager

All North America - Remote

Full time

Job Description

This role reports to the Director of Marketing and can be located in any geography in the US or Canada.

Key Responsibilities

Own GROW and AI solution messaging, positioning, and competitive differentiation
Develop compelling content that showcases customer success: case studies, blog posts, social content, videos, and press announcements
Create sales enablement materials including pitch decks, one-pagers, proof points, and deliver enablement trainings
Build and manage evergreen email campaigns to support lead nurture, onboarding, engagement, upsell, and renewal
Collaborate with Product, Sales, and Customer Success on product launches and customer communications for new features, program enhancements, and product updates

Qualifications

5+ years of marketing experience, including 3 years in B2B EdTech marketing and/or B2B product marketing
Deep understanding of the K-12 landscape and district decision-making process
Exceptional writer with love for developing clear, compelling messaging
Proven experience creating sales content, customer stories, and lifecycle campaigns
Experience in fast-paced startup environments and comfort with ambiguity
Able to collaborate and influence Product, Sales, Customer Success, etc.
Attention to detail is critical for this role – please take the time to respond to the application questions when submitting your application

What We Offer

Competitive salary, benefits, equity, retirement plan, and more
Monthly stipend to support the growth of your home office
As part of a remote and distributed company, the flexibility to work from where you thrive
Unlimited access to tutoring and educational support for children of Paper employees

Requisition IDR-100300

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Edtech.com's Summary

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