Senior Product Marketing Manager, Coursera for Business

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 191 million registered learners as of September 30, 2025. Coursera partners with over 375 leading universities and industry partners to offer a broad catalogue of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp.

We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

Coursera’s Product Marketing team connects consumers, educators and institutions with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll lead Product Marketing for Coursera for Business (C4B). You’ll partner closely with product management, content strategy, marketing, sales, and customer success teams building customer experiences spanning skill-first products and solutions. You’ll also play a critical role in ensuring Coursera is the chosen skill development platform for enterprise organizations in support of our growth and revenue goals.

Responsibilities:

• Develop industry, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap
• Create and own product messaging, positioning, pricing, and GTM assets building stakeholder alignment to drive business impact
• Be a competitive expert in Coursera product and content offerings, identifying target industries, regions, and buyer personas
• Drive go-to-market strategy and execution for new features and products to Coursera’s growing customer base
• Develop sales and marketing materials including presentations, messaging and positioning guides, datasheets, etc. serving as a subject matter expert
• Partner cross-functionally across the entire marketing and field organizations to craft and launch compelling narratives and value propositions across owned, earned, and paid channels

Basic Qualifications:

• 8+ years in B2B product marketing (or related marketing roles), 10+ years professional level experience
• Experience implementing sales enablement strategies to enable senior sales professionals to succeed and improve performance and efficiency.
• Experience with developing product  go-to-market plans, building messaging and positioning, pricing and packaging, executing and tracking GTM initiatives across global, cross-functional teams benchmarking KPIs
• Experience creating messaging documents and positioning plans.

Preferred Qualifications:

• Experience working within a global and fast-paced, Enterprise SaaS organization
• Experience selling or marketing tech buyers, HR / L&D, and/or C-Suite
• Experience enabling global enterprise marketing, sales, and customer success organizations on product, partner, and service offerings
• Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities
• Demonstrated messaging and storytelling skills that motivate and inspire purchase, renewal and expansion

If this opportunity interests you, you might like these courses on Coursera:

•  Customer Insights: New Product Development Orientation
• Positioning: What You Need for a Successful Marketing Strategy

[FOR US ROLES ONLY]

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

 $110,000 to $175,000 USD

US Zone 3

 $100,000-150,000 USD

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity. 

Current Zone Locations:

• Zone 1- San Francisco Metro, New York City Metro or Seattle Metro
• Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
• Zone 3 - all other US locations