Edtech.com's Summary

Stride, Inc. is hiring an SEO Content Contractor to develop and implement content marketing strategies focusing on SEO for a large educational platform and its network of school subdomains. The contractor will create editorial plans, optimize content for organic growth, manage scalable content workflows, and analyze performance to maximize engagement and search rankings.

Highlights

Develop and execute comprehensive SEO-focused content marketing strategies for a multi-site educational platform and over 200 school subdomains.
Create editorial calendars, conduct content gap analysis, and produce SEO-optimized educational materials and blog posts.
Build and manage scalable content production workflows and train school-level content creators on SEO best practices.
Utilize SEO tools such as BrightEdge, SEMrush, Ahrefs, Google Search Console, and Google Analytics for keyword research, content optimization, and performance tracking.
Proficiency with WordPress CMS, basic HTML, Google Tag Manager, and social media management platforms.
Minimum 5+ years of content marketing experience with a strong SEO focus, especially for multi-location or franchise organizations.
Collaborate with marketing, admissions, and educational teams, providing content style guides and training materials.
Contractor role with hourly pay anticipated between $26.83 and $40.87, employed by Randstad with benefits eligibility.
Track and report content-driven organic traffic growth, user engagement, conversion rates, and adapt strategies based on analytics and SEO trends.
Desired qualifications include experience in educational content marketing, knowledge of education compliance, marketing automation, and multimedia SEO.

SEO Content Contractor Full Description

SEO Content Contractor

US Nationwide - Remote

Full time

Job Description

SUMMARY: We're seeking an experienced Content Marketing SEO contractor to develop and execute content strategies that drive organic growth across our large-scale educational platform and network of school subdomains. This role requires expertise in educational content marketing, SEO content strategy, and building scalable content operations for multi-site educational organizations.

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Content Strategy & Planning

Develop comprehensive content marketing strategies aligned with educational goals and SEO objectives
Create editorial calendars and content roadmaps for primary domain and 200+ school subdomains
Conduct content gap analysis and competitor content research in the education sector
Design content frameworks that serve diverse educational audiences (students, parents, educators, administrators)
Establish content governance and brand consistency guidelines across school network
Plan seasonal and event-driven content campaigns for educational milestones and enrollment periods

SEO Content Development

Lead keyword research and content ideation for education-focused search opportunities
Create and optimize high-value content including guides, resources, and educational materials
Develop local content strategies for individual school locations and communities
Write and optimize blog posts, landing pages, and resource center content
Create content briefs and SEO guidelines for internal writers and school marketing teams
Optimize existing content for improved search performance and user engagement

Content Operations & Management

Build scalable content production workflows across multiple school sites
Train and support school-level content creators on SEO best practices
Establish content approval processes and quality assurance protocols
Manage content distribution strategies across owned and earned media channels
Coordinate content promotion through social media, email marketing, and partnerships
Develop content repurposing strategies to maximize reach and efficiency

Performance Analysis & Optimization

Monitor content performance using analytics tools and SEO platforms
Conduct regular content audits and optimization recommendations
Track content-driven organic traffic growth and conversion metrics
Analyze user engagement patterns and content consumption behaviors
Create monthly content performance reports and strategic recommendations
Optimize content based on search algorithm updates and industry trends

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

MINIMUM REQUIRED QUALIFICATIONS:

Content Marketing Expertise

5+ years' experience in content marketing with strong SEO focus
Proven track record creating content strategies for multi-location or franchise organizations
Expert knowledge of content optimization tools (BrightEdge, etc.)
Experience managing editorial calendars and content workflows at scale
Strong writing and editing skills with ability to adapt voice for different educational audiences
Knowledge of content management systems and their SEO capabilities

SEO & Analytics Skills

Advanced understanding of how content impacts search rankings and organic growth
Proficiency with SEO tools (SEMrush, Ahrefs, Google Search Console, Google Analytics)
Experience with keyword research and competitive content analysis
Knowledge of local SEO content strategies for multi-location businesses
Understanding of technical SEO as it relates to content optimization
Familiarity with conversion rate optimization for educational content funnels

Professional Skills

Self-directed contractor with proven content management capabilities in remote work environments
Excellent project management skills with ability to coordinate multiple content streams independently
Strong analytical mindset with ability to translate content data into strategic insights
Experience collaborating with marketing, admissions, and educational teams as an external partner
Ability to create comprehensive content style guides and training materials
Outstanding communication skills for presenting content strategies to stakeholders

Technical Requirements

Proficiency with content management systems (WordPress)
Experience with content optimization and analysis tools
Basic understanding of HTML and on-page SEO for content optimization
Knowledge of Google Tag Manager for content tracking and attribution
Familiarity with social media management and content distribution platforms
Understanding of accessibility standards in content creation

Success Metrics

Growth in organic traffic driven by content initiatives across domain network
Increased engagement metrics (time on page, pages per session, content shares)
Improved search rankings for target educational keywords and topics
Enhanced lead generation and conversion rates from content marketing efforts
Successful adoption of content processes and guidelines across school network

Certificates and Licenses: None required.

DESIRED QUALIFICATIONS:

Previous experience with educational content marketing or EdTech platforms
Understanding of educational buyer journeys and decision-making processes
Knowledge of education compliance requirements affecting content creation
Experience with marketing automation platforms and lead nurturing content
Background in email marketing and content distribution strategies
Familiarity with video content optimization and multimedia SEO

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position is virtual and open to residents of the 50 states, D.C.

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level. Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections. Offers will typically be in the bottom half of the range.

We anticipate this position will pay $26.83 - $40.87 per hour. This is a temporary/contractor role, and you will be an employee of Randstad. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Job Type
Contractor

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Original Job Description