Social Media Specialist

🇺🇸 Chapel Hill, NC 🕑 Full-Time 💰 $50K - $60K 💻 Marketing 🗓️ July 17th, 2026

Edtech.com's Summary

The University of North Carolina at Chapel Hill is hiring a Social Media Specialist. This role develops and amplifies engaging content across primary social media channels, plans integrated campaigns, supports podcast promotion, monitors reputation-related trends, and collaborates with multimedia and communications teams to maximize university storytelling impact.

Highlights

Develop and execute integrated social media campaigns across platforms including Facebook, Instagram, LinkedIn, X, TikTok, and YouTube.
Create platform-specific strategies, including for emerging channels and podcast promotion.
Monitor social media trends and conversations impacting university reputation.
Collaborate with content creators, videographers, photographers, and executive communications staff.
Bachelor's degree related to the field or equivalent training and experience required.
Preferred experience includes AP Style knowledge, podcast promotion, YouTube channel management, video optimization, and analytics reporting.
Full-time, permanent position with a salary range of $50,000 - $60,000 and standard Monday-Friday hours.
Position is within University Communications and Marketing department focused on advancing UNC Chapel Hill's reputation.
Occasional evening and weekend work may be required.
Responsible for maintaining a consistent institutional voice across digital platforms.