Top Hat
Solutions Marketing Manager
Edtech.com's Summary
- Accelerate marketing qualified leads progression and support active sales opportunities.
- Create and maintain sales enablement materials like pitch decks, battlecards, and objection-handling guides.
- Plan and execute field marketing programs including campus events and roadshows to drive pipeline.
- Gather and translate competitive and customer insights to improve messaging and strategy.
- Partner closely with Sales, Growth Marketing, Product Marketing, and Learning Solutions.
- Require 4+ years experience in marketing or sales within education or edtech industries.
- Proven success in supporting sales teams to impact revenue metrics such as win rates and deal velocity.
- Strong verbal and written communication and coaching abilities for sales positioning.
- Travel up to 20-30% during peak sales periods to support events and customer meetings.
- Experience with customer events like roadshows or roundtables is a plus.
Solutions Marketing Manager Full Description
The Solutions Marketing Manager is a revenue-focused role that connects marketing and sales to drive business growth. This role develops and executes campaigns and customer programs that generate leads, create pipeline, and help move opportunities through the sales process.
Working closely with Sales, Growth Marketing, Product Marketing, and Learning Solutions, the Solutions Marketing Manager supports campus events, strategic sales opportunities, and account-based marketing initiatives that engage customers and support revenue goals. They align marketing efforts with sales priorities, ensuring campaigns, content, and follow-up activities help Sales connect with the right buyers, build momentum, and turn engagement into qualified opportunities.
About the Gig:
Sales Enablement & Deal Support
Partner closely with Sales reps and leaders to accelerate marketing qualified leads (MQL) progression, support active opportunities, and drive growth within strategic accounts.
Support tailored presentations and narratives to prospects and customers
Join customer calls, demos and presentations as a subject matter expert
Develop and maintain core sales enablement materials (pitch decks, one-pagers, battlecards, objection handling)
Coach Sales on messaging, positioning and competitive differentiation
Field Marketing Execution
Plan and execute field marketing programs that drive pipeline and accelerate deals (campus events, roadshows, lunch and learns)
Align marketing initiatives with territory and segment-level sales priorities
Act as the primary marketing partner to Sales during peak selling periods
Ensure strong conversion from marketing actions to sales opportunity
Competitive & Market Intelligence
Gather insights from active deals, customer interactions and lost opportunities
Translate frontline feedback into actionable improvements for messaging and strategy
Maintain and evolve competitive positioning based on real-world dynamics
Cross-Functional Partnership
Serve as the connective tissue between Sales and Marketing
Ensure product launches are field-ready and aligned with sales needs
Provide continuous feedback loops from the field into Marketing, Learning Solutions and Product.
Travel Expectations
Travel to support sales reps, customer meetings and events, particularly during peak selling months (Sept- Nov; Feb- April)
Estimated 20â30% travel depending on business needs
Active participation in key deals is expected
About You:
4+ years of experience in a Marketing or Sales role in the education or edtech industry
Proven track record of directly supporting sales teams, accelerating pipeline, and impacting metrics like win rates, deal velocity, or quota attainment. You are comfortable being measured on revenue outcomes, not just marketing outputs
Experience actively participating in customer discovery calls, software demos, or executive presentations. You can confidently command a room and act as a subject matter expert in live presentations
Exceptional ability to translate product capabilities into clear, high-impact sales assets (e.g., pitch decks, battlecards, one-pagers, and objection-handling guides)
Outstanding verbal and written communication and coaching skills. You can effectively train sales reps on how to position value against competitors
Willingness and ability to travel during peak seasonal sales periods (FebâApr and SeptâNov) to support field teams and customer events
Experience planning and executing customer events (e.g., campus roadshows, roundtables, or user groups) to drive pipeline engagement is a plus!
Why team members love working at Top Hat:
A noble mission that creates meaningful, fulfilling work
A team that cares deeply for customers and for each other
Flexible, remote first work environment
Professional learning and development for all role levels
An awesome and welcoming Toronto HQ
Competitive health benefits that start on day one
A management team focused on performance, growth, engagement and connection
Our winning strategy and market potential
Innovative PTO policy with lots of time and space for self-care
Passionate customers that believe in usâand what we do
A chance to work with new tech like generative AIâand see the customer impact
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