Risepoint
Specialist, Field Marketing
CRM
K-12
Salesforce
Edtech.com's Summary
SKE Risepoint is hiring a Specialist, Field Marketing. The role involves expanding access to affordable, career-focused education by building community relationships, promoting workforce-aligned degree programs, and supporting university partners through tailored outreach strategies to drive enrollment growth.
Highlights
- Deliver personalized, face-to-face engagement with prospective students.
- Establish and nurture partnerships with schools, employers, and community organizations.
- Plan and execute monthly B2B meetings and multiple live events to strengthen brand recognition and expand enrollment.
- Manage a large geographic territory effectively to acquire new accounts and access live sessions.
- Measure success through leads, applications, and enrollments.
- Must have 3+ years of field marketing experience in higher education.
- Strong verbal and written communication, organizational, and time management skills required.
- Familiarity with CRM tools such as Salesforce and basic reporting skills are preferred.
- Experience with brand promotion, lead generation, and maintaining local market relationships is desirable.
- Supports over 125 university partners focused on online programs in nursing, teaching, business, and public service.
Specialist, Field Marketing Full Description
Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.
The Impact You Will Make:
As a Field Marketing Representative at Risepoint, you will play a key role in expanding access to affordable, career-focused education. By building relationships within local communities, promoting workforce-aligned degree programs, and supporting university partners. The Field Marketing Team at Risepoint is a diverse group of professionals with specialized expertise in healthcare, K-12 education, and business industries. We serve as trusted representatives of our university partners, working directly within local communities to build meaningful connections with prospective students and organizations. As the outward-facing presence of our partners, we craft and implement tailored outreach strategies at the local, state, and regional levels. These strategies are designed not only to strengthen brand recognition, but also to cultivate long-term relationships that drive enrollment growth and open access to new audiences.
What You Will Do:
- Expanding Access to Education
- Strengthening University Partnerships
- Connecting Education to Workforce Needs
- Delivering personalized, face-to-face engagement that ensures prospective students understand the value and opportunities available through our university partners.
- Establishing and nurturing partnerships with schools, employers, and community organizations to create sustainable pipelines for student engagement.
- Increase awareness of affordable online education options.
What Success Looks Like:
- 3 Monthly B2B's
- Having 10 Live events with 5 additional events/activities
- Proper territory management /Acquiring new accounts to gain access to live sessions
How Impact Will be Measured:
- Leads
- Applications
- Enrollments
Experience That Matters Most:
- Ability to successfully manage a large geographic area
- Results oriented with strong verbal and written communication skills.
- Highly competent organizational and time management skills
- 3+ years or more of Field Marketing experience in Higher Education
Experience That's Great to Have:
- Basic reporting and data organization skills
- Familiarity with CRM tools such as Salesforce
- Experience maintaining professional relationships in a local market
- Experience with brand promotion and lead generation activities
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
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