Ascend Learning
Sr Manager Growth Marketing
🇺🇸 Remote - Leawood, KS
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ October 23rd, 2025
CRM
Edtech.com's Summary
Ascend Learning is hiring a Sr Manager Growth Marketing. This role leads the development and execution of D2C, B2B, and GTM marketing strategies to drive revenue growth, optimize marketing automation, and ensure alignment with marketing standards. The position includes managing marketing KPIs, internal teams, external partners, and product marketing initiatives to support partnership sales and campaign effectiveness.
Highlights
- Lead D2C marketing strategy and execution to increase revenue and lead generation.
- Manage marketing KPIs, reporting, and ROI optimization using data-informed decisions.
- Oversee internal and external marketing resources and agencies.
- Drive product marketing leadership and go-to-market initiatives, including sales tools and customer campaigns.
- Provide B2B marketing enablement to enhance institutional awareness and sales opportunities.
- Manage marketing automation systems integrated with CRM for lead management.
- Required 8+ years marketing leadership experience with strong D2C and B2B expertise.
- Proficient in HubSpot, SEO, performance marketing, conversion optimization, email marketing, and AI tools like ChatGPT, Gemini, and Claude.
- Bachelor’s degree preferred, high school diploma/GED required.
- Experience with team management, strategic planning, OKRs development, and education technology domain preferred.
Sr Manager Growth Marketing Full Description
Sr Manager Growth Marketing
Job Category: Marketing
Requisition Number: SRMAN006108
Full-Time
Leawood, KS 66211, USA
Job Details
Description
We Impact Lives Through Purpose-Driven Work in A People First Culture
Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.
Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.
We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.
Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.
WHAT YOU'LL DO
The senior manager growth marketing is a critical role for Clover Learning, Inc., an Ascend Learning brand. This role will drive revenue and achieve growth objectives through direct to consumer (D2C), business to business (B2B) and go to market (GTM) strategy and execution. The senior manager growth marketing will drive marketing automation, maturation and ensure alignment with marketing standards.
WHERE YOU’LL WORK
- This position offers the flexibility of remote work within the United States.
HOW YOU’LL SPEND YOUR TIME
- Own and lead all D2C marketing strategy and execution. Build, execute, and optimize D2C strategy to grow revenue, increase lead generation, and improve conversion funnels.
- Oversee marketing KPIs and reporting. Establish clear metrics for success, track performance, and make data-informed decisions to improve results. Manage marketing effectiveness and ROI.
- Manage marketing execution. Lead internal resources as well as external marketing agencies and partners.
- Managing and developing marketing related projections and reports.
- Serve in product marketing leadership role, leading go-to-market (GTM) initiatives. Develop product and feature GTM strategies and manage execution, including value proposition, sales tool development, competitive positioning, and customer campaigns and outreach tactics.
- Lead B2B marketing support. Provide marketing enablement to our Partnerships team to increase institutional awareness and sales opportunities. Develop effective tactics for acquiring, engaging, and converting high-quality leads. Manage the marketing automation system and integration with the CRM to ensure the right information is captured to handoff leads to Sales and attribute campaign success.
WHAT YOU'LL NEED
- High School Diploma or GED required. Bachelor’s degree preferred.
- 8+ years of proven experience in marketing leadership roles
- Domain expertise in education technology or certification-based learning
- Strong track record in both D2C and B2B marketing
- Proficient with HubSpot, SEO, performance marketing, conversion funnel optimization, email marketing
- Strong strategic and copywriting skills
- Collaborative, metrics-driven and strong at self-management
- Strong collaborator with cross-functional and external teams
- Proven capabilities in marketing strategy and execution
- Experience with directly managing a team
- Experience developing department and individual OKRs
- Proficient in leveraging AI tools such as ChatGPT, Gemini, and Claude to support marketing initiatives, research, and report generation
BENEFITS
- Flexible and generous paid time off
- Competitive medical, dental, vision and life insurance
- 401(k) employer matching program
- Parental leave
- Wellness resources
- Charitable matching program
- On-site workout facilities (Leawood, Gilbert, Burlington)
- Community outreach groups
- Tuition reimbursement
Fostering A Sense of Belonging
We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.
About Ascend Learning
As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.
About Clover Learning
Clover Learning, Inc., an Ascend Learning brand, is a pioneer in online healthcare education for the diagnostic imaging field. Founded in 2017, Clover Learning has become one of the fastest-growing companies in the industry, offering engaging video lessons, quizzes, assessments, and certification exam prep tools. Clover Learning's mission is to transform students into professionals and professionals into experts through personalized, innovative, and accessible online education.
Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
#LI-NK1
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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