McGraw Hill
Sr Manager, Platform Marketing
🇺🇸 Remote - US
🕑 Full-Time
💰 $94K - $130K
💻 Marketing
🗓️ September 23rd, 2025
CRM
Marketo
Salesforce
Edtech.com's Summary
McGraw Hill is hiring a Sr. Platform Marketing Manager to lead go-to-market strategies for Connect, their flagship learning platform. The role involves designing integrated marketing campaigns, collaborating with cross-functional teams, enhancing customer engagement, and leveraging data to optimize marketing performance.
Highlights
- Develop and execute marketing strategies for the Connect platform alongside the Director of Marketing.
- Design and implement multi-channel campaigns to generate leads, build awareness, and promote customer retention.
- Collaborate with product marketers, sales, and customer success teams to align marketing efforts with business goals.
- Serve as platform ambassador ensuring consistent brand messaging.
- Lead cross-functional launches of new platform features and tools.
- Create sales enablement materials and provide sales support both internally and externally.
- Utilize customer feedback to influence product development and improve feature adoption.
- Analyze campaign data and market trends to inform strategy and optimize results.
- Required skills include experience in B2B platform marketing, CRM and marketing automation tools (Salesforce, Marketo), project management software (Asana), and strong analytical abilities.
- Compensation ranges from $94,000 to $130,000 annually with an incentive plan and benefits; requires up to 25% travel.
Sr Manager, Platform Marketing Full Description
Sr Manager, Platform Marketing
- United States
- Marketing
- Higher Education
- Remote
Overview
At McGraw Hill, we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
How can you make an impact?
Reporting to the Director of Marketing, Connect, we are seeking a dynamic and experienced Sr. Platform Marketing Manager to inform and execute go-to-market (GTM) strategies for Connect, our innovative and market-leading flagship platform. You will collaborate with cross-functional teams to design and implement integrated marketing campaigns, enhance customer engagement, drive digital growth, and elevate the voice of the customer to influence the developmental roadmap.
This is a remote position open to applicants authorized to work for any employer within the United States. It requires up to 25% travel yearly, such as attendance at customer events, on-site meetings, trade shows, and annual sales meetings.
Key Responsibilities:
At McGraw Hill, we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
How can you make an impact?
Reporting to the Director of Marketing, Connect, we are seeking a dynamic and experienced Sr. Platform Marketing Manager to inform and execute go-to-market (GTM) strategies for Connect, our innovative and market-leading flagship platform. You will collaborate with cross-functional teams to design and implement integrated marketing campaigns, enhance customer engagement, drive digital growth, and elevate the voice of the customer to influence the developmental roadmap.
This is a remote position open to applicants authorized to work for any employer within the United States. It requires up to 25% travel yearly, such as attendance at customer events, on-site meetings, trade shows, and annual sales meetings.
Key Responsibilities:
- Platform Marketing Leadership: Alongside the Director of Marketing, Connect, develop and execute the overall marketing strategy for Connect, ensuring alignment with company goals and customer needs.
- Integrated Campaigns: Design and implement creative, multi-channel marketing campaigns to generate leads, build awareness, and promote customer retention.
- Cross-Functional Collaboration: work closely with product marketers, product owners, sales, and customer success to align marketing efforts with business objectives.
- Platform Ambassador: maintain brand integrity and ensure that platform branding and messaging is consistently represented and resonates with its target audience.
- Go-to-Market Execution: Lead cross-functional efforts to launch new features, tools, and initiatives, ensuring alignment across product, sales, customer success, and marketing teams.
- Sales Enablement: Develop internal and external training resources to support sales enablement and product usage; provide sales support to internal and external customers.
- Voice of the Customer: Act as the voice of the customer to influence the developmental roadmap, resulting in the enhancement of product features and increased usage.
- Change Management: Prepare and support internal and external stakeholders through transitions such as software changes, new workflows, and tool replacements.
- Data-Driven Decision Making: Leverage customer data and analytics to inform marketing strategies, track campaign performance, and optimize efforts to achieve measurable outcomes.
- Market Research and Trend Analysis: Stay informed about market trends, competitor activities, and emerging opportunities.
- Performance Analysis: Monitor campaign performance and platform adoption metrics, providing actionable insights to optimize marketing strategies.
What You Can Bring to the Role:
- 4+ years of experience in B2B Product or Platform Marketing, with a focus on GTM strategy development, sales enablement, and campaign execution
- Proven experience launching new products or initiatives in the market
- Exceptional communication, presentation, and storytelling skills, with a track record of successful cross-functional collaboration and ability to translate technical features into customer benefits
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Familiarity with CRM tools, marketing automation platforms (e.g., Salesforce, Marketo), and project management systems (e.g., Asana)
- A creative and curious mindset, with the ability to prioritize and execute marketing objectives to grow market share, promote customer retention, and drive revenue
- Ability to travel up to 25% for customer events, trade shows, and internal meetings
- Proficiency in analytics tools and platforms to measure campaign success and user engagement.
- Ability to manage multiple projects and priorities in a fast-paced environment.
Why Join McGraw Hill? At McGraw Hill, you’ll be part of a team that is shaping the future of education. Your work will directly contribute to creating accessible, high-quality learning experiences for students and educators. If you are curious, open to new ideas, and ready to make a difference, we want to hear from you.
Compensation and Benefits The pay range for this position is between $94,000.00- $130,000.00, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. This position includes an annual incentive plan based on company performance. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefits offerings.
McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.
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