Edtech.com's Summary

Instructure is hiring a Sr. Product Marketing Manager, Parchment Award. This role involves leading the go-to-market strategy and messaging for the Parchment Award product portfolio, collaborating with multiple departments to drive demand and product success in K12, Higher Education, and Professional learning markets.

Highlights

Develop and execute go-to-market (GTM) plans including market and competitive analysis, pricing, and channel strategies.
Craft compelling product messaging and positioning to highlight unique value propositions.
Gather and leverage customer insights to inform product development and marketing strategies.
Collaborate cross-functionally with Product, Sales, Professional Services, Customer Success, and Marketing teams.
Monitor marketing performance metrics and adjust strategies accordingly.
Requires 8+ years in product or portfolio marketing and 5+ years in U.S. higher education or K12 ed tech.
Proven leadership in cross-company GTM projects and executive collaboration.
Experience presenting to virtual and in-person groups and developing strategic content and collateral.
Compensation range: $120,000 - $160,000 annually, with flexibility based on experience and skills.
Offers competitive benefits, employee ownership program, flexible schedules, wellness programs, and development stipends.

Sr. Product Marketing Manager, Parchment Award Full Description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

And that's where you come in:

As a key crossâfunctional player within the Marketing team and across the company, the ideal Sr. Product Marketing Manager will have a collaborative mentality, positive attitude, and product expertise that can be leveraged across the organization. In this role, you will play a pivotal role in shaping the success of the Parchment Award product portfolio for K12, Higher Education, and Professional learning. You'll work closely with the Product, Sales, Professional Services, Customer Success, and Marketing teams to craft the go-to-market (GTM) strategy for the Parchment Award platform. You will do this by developing compelling messaging, positioning, and competitive differentiation that results in impactful marketing materials that drive demand. This position will report directly to the Director of Product Marketing for Parchment.

What you will be doing:

Customer Expertise: Become the go-to expert on your portfolioâs customer base, gathering insights and utilizing both macro and micro level customer feedback on a regular basis to inform product development, GTM strategies, and messaging.
Go-to-Market (GTM) Strategy: Lead the creation and execution of GTM plans for new and existing products in your portfolio, including market analysis, pricing strategies, and channel strategies. Work closely with stakeholders in Marketing, Sales, Product, Support and other teams to get buy-in for strategies.
Messaging and Positioning: Craft compelling product messaging and positioning that resonates with target audiences, highlighting the unique value propositions of your products.
Market Research: Conduct market research and competitor analysis to identify market trends and opportunities for product differentiation.
Content Development: Strategically drive content creation, ensuring that all collateral, digital content, and communications clearly drive demand for your portfolio differentiation and align with the overall GTM and business objectives.
Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to ensure alignment and provide market insights that influence product development and customer adoption and retention strategies.
Analytics and Reporting: Monitor key performance metrics to assess the effectiveness of marketing initiatives and adjust strategies as needed.

Here's what you will need to know/have:

8+ years of product or portfolio marketing experience
5+ years U.S. higher education or K12 ed tech experience
Proven record of successful cross-company GTM project leadership
Demonstrated ability to create GTM plans
Demonstrated ability to collaborate effectively with Executive, Product, Sales, Professional Services, Customer Success, and Marketing (references required across Executive, Product, Sales, Professional Services, Customer Success, and Marketing)
Prior experience working in a multi-function marketing department
Demonstrated ability to influence executive and cross-functional teams
Eagerness to solicit, willingness to listen to, and ability to action feedback from internal and external stakeholders.
Experience presenting to large and small groups virtually and in person.
Portfolio of strongly written and strategically focused content and collateral

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
Generous time off, including local holidays and our annual company-wide âDim the Lightsâ week in late December, when we encourage everyone to step back and recharge
Comprehensive wellness programs and mental health support
Annual learning and development stipends to support your growth
The technology and tools you need to do your best work â typically a Mac, with PC options available in some locations
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection

This range reflects our target hiring range, with flexibility based on experience, skills, and market factors.

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, weâve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

Original Job Description

And that's where you come in:

What you will be doing:

Customer Expertise: Become the go-to expert on your portfolioâs customer base, gathering insights and utilizing both macro and micro level customer feedback on a regular basis to inform product development, GTM strategies, and messaging.
Go-to-Market (GTM) Strategy: Lead the creation and execution of GTM plans for new and existing products in your portfolio, including market analysis, pricing strategies, and channel strategies. Work closely with stakeholders in Marketing, Sales, Product, Support and other teams to get buy-in for strategies.
Messaging and Positioning: Craft compelling product messaging and positioning that resonates with target audiences, highlighting the unique value propositions of your products.
Market Research: Conduct market research and competitor analysis to identify market trends and opportunities for product differentiation.
Content Development: Strategically drive content creation, ensuring that all collateral, digital content, and communications clearly drive demand for your portfolio differentiation and align with the overall GTM and business objectives.
Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to ensure alignment and provide market insights that influence product development and customer adoption and retention strategies.
Analytics and Reporting: Monitor key performance metrics to assess the effectiveness of marketing initiatives and adjust strategies as needed.

Here's what you will need to know/have:

8+ years of product or portfolio marketing experience
5+ years U.S. higher education or K12 ed tech experience
Proven record of successful cross-company GTM project leadership
Demonstrated ability to create GTM plans
Demonstrated ability to collaborate effectively with Executive, Product, Sales, Professional Services, Customer Success, and Marketing (references required across Executive, Product, Sales, Professional Services, Customer Success, and Marketing)
Prior experience working in a multi-function marketing department
Demonstrated ability to influence executive and cross-functional teams
Eagerness to solicit, willingness to listen to, and ability to action feedback from internal and external stakeholders.
Experience presenting to large and small groups virtually and in person.
Portfolio of strongly written and strategically focused content and collateral

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
Generous time off, including local holidays and our annual company-wide âDim the Lightsâ week in late December, when we encourage everyone to step back and recharge
Comprehensive wellness programs and mental health support
Annual learning and development stipends to support your growth
The technology and tools you need to do your best work â typically a Mac, with PC options available in some locations
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection

This range reflects our target hiring range, with flexibility based on experience, skills, and market factors.

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

Any attempt to misrepresent personal or professional information will result in disqualification.

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Sr. Product Marketing Manager, Parchment Award

Edtech.com's Summary

Sr. Product Marketing Manager, Parchment Award Full Description

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