Lego
Sr. Retail Marketing Manager AMS
🇺🇸 Hybrid - Boston, MA
🕑 Full-Time
💰 $125K - $187K
💻 Marketing
🗓️ October 9th, 2025
Edtech.com's Summary
The LEGO Group is hiring a Sr. Retail Marketing Manager AMS to lead the Americas Retail Marketing team and drive strategic marketing campaigns. The role involves managing partnerships, executing regional marketing plans, overseeing budgets, and creating engaging in-store and digital experiences to boost traffic and conversion for LEGO Retail stores and LEGO.com.
Highlights
- Lead regional marketing strategy in partnership with AMS Regional Marketing Director.
- Execute global and local marketing campaigns, focusing on retail channels in the Americas.
- Manage key partnerships, including the Disney Corp Alliance.
- Oversee AMS regional marketing budget and support in-store events to attract families and kids.
- Translate shopper insights into actionable marketing plans.
- Strong knowledge of retail and trade marketing with experience in in-store shopper touchpoints and marketing operations.
- Proficient in Microsoft Office with excellent communication and project management skills.
- Preferred experience includes team management, PR and Influencer campaigns, omni DTC retail, and data analysis.
- Salary range between $124,706 and $187,060, with a comprehensive benefits package including bonuses, discounts, and wellbeing programs.
- Collaborates closely with regional BU Brand teams, store operations, and the LEGO.com team to integrate marketing efforts.
Sr. Retail Marketing Manager AMS Full Description
Sr. Retail Marketing Manager AMS
- Location
- Boston, Massachusetts, United States of America
- Job ID
- 0000028591
- Category
- Sales, Marketing & Product Management
Job Description
Step into a pivotal leadership role with the LEGO Retail Marketing team, where your strategic vision will shape the future of our brand across the Americas. If you're ready to drive innovative campaigns, foster key partnerships, and create memorable experiences for families and kids, we want you to join our mission to inspire and engage shoppers!
Core Responsibilities
- Work closely with AMS Regional Marketing Director to set strategy and direction for AMS Regional Marketing team.
- Execution of the global marketing plan of activity for LEGO Retail in the Americas (AMS), being an ambassador for activity across the other LEGO Group Business Units.
- Work in partnership with the other Retail Marketing Managers to be the regional leads for implementing key campaigns, ensuring strong local execution and relevant local activations that drive awareness of our product portfolio and drive to LEGO Retail channels.
- Lead key partnership relationships on behalf of the AMS Regional Marketing team (Disney Corp Alliance).
- Drive proximity marketing strategy for the AMS region.
- Play role of BU Champion for the US BU as the main point of contact for all incremental initiatives outside of global calendar to ensure LEGO Retail channels remain priority in activations.
- Oversight and management of AMS Regional Marketing Budget.
- Support the execution of in store events and play activations that drive Families & Kids to LEGO Retail Stores.
- Act as a key point for contact for regional and global teams to drive and support the OESP (Owned / Earned / Shared / Paid) process to drive deeper integration of LEGO Retail channels into campaign planning within the BU’s.
- Turn key shopper insights into actionable plans for how to leverage within our marketing ecosystem to deliver more meaningful experiences to shoppers and consumers.
- Seek out and deploy tailored, market-born, market-based marketing programs that are regionally relevant and make valuable contributions to the shopper.
Play your part in our team succeeding
This is the Sr. Manager role sitting in LEGO Retail AMS Marketing team which falls within the Global Retail Experiences & Marketing (REM) organization. You will join a team of other marketeers whose role it is to deliver and complete marketing campaigns within our region, driving both traffic and conversion for our LEGO Retail Stores and LEGO.com. In addition you will play a key role in working in collaboration with the AMS Regional Marketing Director to set direction and strategy for the team on budget, roles & responsibilities, BU integration and driving team culture and motivation and satisfaction.
We deliver the ultimate brand experience for our shoppers and work closely with Store Operations to ensure a strong execution instore as well as with the LEGO.com team to optimize the traffic going to eCommerce.
In addition, we partner with our AMS BU Brand (US, CA and LATAM) teams to integrate into local activity and ensure tight-knit collaboration across the business.
Do you have what it takes?
- Strategic thinking with deep understanding of the retail & media landscape
- Substantial experience in retail or trade marketing, including authority knowledge of instore shoppers touchpoints, retail marketing operations and experience of delivering instore events
- Hands on experience in developing instore material including working with external agencies
- Very strong attention to details with excellent verbal and written communication
- Resilience, energy, passion and positive demeanor
- Collaboration skills and ability to engage with all different levels of the organization
- Ability to work well both independently and as part of a dynamic, fast running cross-functional team
- Ability to turn shoppers insights into action
- Well-organized, detail oriented multi-tasker with excellent project management skills.
- Outstanding interpersonal, oral, and written communication abilities. Strong Microsoft Office skills.
Nice to have:
- People / team management experience
- Experience in delivering Earned (PR & Influencer) campaigns
- Experience in omni DTC Retail
- Experience in data analysis
Additional details on this position:
- Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
- The internal title will be Sr. Retail Marketing Manager and the internal level will be Sr. Manager Specialist.
- No relocation assistance is offered for this position.
#LI-SW2
#LI-Hybrid
Compensation
The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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