Web Strategist II - 527529

🇺🇸 Tuscaloosa, AL

🕑 Full-Time

💰 $49K - $61K

💻 Marketing

🗓️ September 16th, 2025

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Edtech.com's Summary

The University of Alabama is hiring a Web Strategist II responsible for managing and supporting college-level websites while leading digital marketing and communication strategies in alignment with the Culverhouse College of Business's objectives. The role involves strategic content planning, overseeing paid campaigns, and coordinating with various stakeholders to enhance student enrollment, event promotion, and audience engagement.

Highlights

Manage and support college-level websites with specialized technical and digital marketing expertise.
Lead digital marketing efforts including SEO, paid social media campaigns, and budgeting aligned with College priorities.
Coordinate content planning, production, and deployment for Culverhouse College of Business's digital communications.
Collaborate with the Director of College Communications and other stakeholders to maintain brand standards.
Experience required with Google Analytics, Meta Business Suite, and CMS platforms.
Qualifications include a bachelor's degree plus two years of web content management experience or a master's degree with some experience.
Preferred background includes marketing, communications, or journalism degree with four years in digital marketing and familiarity with HubSpot, Salesforce, and marketing certifications.
Compensation range is $48,600 to $60,800 annually (Salaried E7).
Engage and oversee student and volunteer participation in digital marketing initiatives.
Knowledge of accessibility standards, data visualization tools, photography, and video production is a plus.