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University of Massachusetts

Brand and Marketing Coordinator (Auxiliary Services)

🇺🇸 UMass Amherst, MA

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ September 16th, 2025

Canva

Edtech.com's Summary

UMass Amherst is hiring a Brand and Marketing Coordinator (Auxiliary Services). The coordinator will advance UMass Auxiliary Enterprises' strategic goals by developing and implementing marketing strategies, maintaining brand consistency, and leveraging data analytics to optimize communications and event support. The role involves project management, creative content development, and collaboration with internal leadership and external partners.

Highlights
  • Plan, implement, and execute both long- and short-term marketing strategies for Auxiliary Enterprises.
  • Manage relationships with graphic designers and printers to ensure brand alignment.
  • Create graphic design assets including flyers, posters, banners, and digital media.
  • Support marketing and promotion for the Tastes of the World culinary conference and other events.
  • Oversee social media content creation, scheduling, and engagement strategies.
  • Maintain and update Auxiliary Enterprises’ websites and app for user engagement.
  • Analyze social media performance using market research, surveys, and analytics tools.
  • Produce media such as videos, photographs, and digital imagery to support marketing.
  • Bachelor’s degree in marketing, communications, public relations, or related field required.
  • Proficient in Adobe Creative Suite, Canva, Animoto, Biteable, iMovie, and social media management.

Brand and Marketing Coordinator (Auxiliary Services) Full Description

About UMass Amherst 

The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450-acres in scenic Western Massachusetts and boasts state-of-the-art facilities for teaching, research, scholarship, and creative activity. The institution advances a diverse, equitable, and inclusive community where everyone feels connected and valued—and thrives, and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. We believe every member of our university community can contribute to our ongoing success by striving for the highest level of excellence as we seek breakthrough solutions to mounting environmental, social, economic, and technological challenges in our world.  

 

Job Summary 

The Brand and Marketing Coordinator will play a pivotal role in advancing the strategic goals of UMass Auxiliary Enterprises (AE) through comprehensive marketing, brand development, and communications efforts. Reporting to the Senior Director of Auxiliary Enterprises Procurement & Strategy, this position will focus on formulating strategic partnerships, implementing marketing initiatives, and maintaining brand consistency across various platforms while utilizing data analytics to inform decisions and optimize performance. The role requires a blend of creativity, analytical skills, and project management expertise to support the mission and values of Auxiliary Enterprises at UMass Amherst. 

 

Essential Functions 

  • Assist in planning, implementation, and execution of both long- and short-term marketing strategies for Auxiliary Enterprises. 
  • Work closely with contracted graphic designers and printers to ensure brand image and messaging align with AE goals. 
  • Develop graphic design elements such as flyers, posters, banners, patches, screens, and more to support marketing campaigns. 
  • Develop marketing strategies and assist in the planning and execution of the annual Tastes of the World: Chef Culinary Conference & other Auxiliary Enterprises events. 
  • Work with UMass Auxiliary Enterprises leadership on creating new events. 
  • Promote programs aimed at increasing awareness about UMass Auxiliary Enterprises through targeted public relations campaigns. 
  • Act as the primary point of contact of the department’s social media efforts, including content creation, scheduling, and engagement strategies. 
  • Produce, maintain, and update AE websites and app to ensure user-friendly and engaging digital experiences. 
  • Utilize market research, surveys, and social media analytics to create metrics and reports for social media performance. 
  • Produce various media, including videos, creative copy, photographs, and digital image manipulation, to support marketing efforts. 
  • Develop agendas for meetings and distribute recaps to attendees as needed to ensure clear communication and follow-up actions. 
  • Assemble detailed reports for senior leadership by gathering and synthesizing data from various databases. 

 

Other Functions 

Performs other duties as assigned. 

 

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) 

  • Bachelor’s degree in business marketing, communications, public relations, or a related field. 
  • Experience in marketing, brand development, or public relations. 
  • Strong analytical skills with proficiency in data visualization tools and marketing analytics. 
  • Excellent written and verbal communication skills. 
  • Proficiency in graphic design tools and software (e.g., Adobe Creative Suite). 
  • Proficiency in Canva, Animoto, Biteable, Adobe Suites (after effect, premier pro) and iMovie. 
  • Experience managing social media platforms and analyzing performance metrics. 
  • Strong project management skills with the ability to meet deadlines. 
  • Ability to work collaboratively with internal and external stakeholders. 

 

Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) 

  • Experience in higher education or dining services marketing. 
  • Familiarity with website management platforms (e.g., WordPress). 
  • Basic video production and editing skills. 
  • Understanding of market research methodologies and survey tools 

 

Physical Demands/Working Conditions 

Typical office environment 

 

Work Schedule 

  • M-F 8:30am-5:00pm; may include evenings, nights and weekends as business needs dictate. 
  • 40 hours/wk. 

 

Salary Information 

 

Special Instructions to Applicants 

Please complete online application and provide contact information for (3) three professional references. 

 

The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws. 

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