At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.

Position Overview:

The Website Optimization Manager supports the Colibri Group marketing team by helping drive data-based decision making and purchase journey optimization through A/B & multivariate testing, reporting, analysis, and insights. With an in-depth knowledge of our data, web analytics software and our business, this position is a key contributor to the success and communication of our eCommerce efforts.

What You'll Do

Derive core insights from data to suggest, create and execute A/B or multivariate tests that drive fundamental improvements to the website experience and maximize conversion rates.
Use strong analytical skills, business acumen and attention to quality to provide data and analysis to assist in solving complex business problems.
Conduct regular purchase journey analyses to generate actionable testing plans
Develop actionable digital consumer insights to enhance the digital customer experience and improve sales & revenue across multiple eco-systems; utilizing AOV and RPV as measurable KPIs.
Communicate insights and suggest improvements based on data and observed trends.
Conduct ad hoc analysis such as in-depth conversion funnel analysis.
Serve as the subject matter expert on testing and web analytics as well as staying abreast of industry best practices and new opportunities.
Implement web analytics best practices and methodologies.
Power user of Google Analytics (or comparable equivalent) and other analytics tools like heat-mapping software.

What You'll Need to Succeed

Demonstrated analytical and problem solving skills
Bachelor's degree in business, math, and/or related discipline required
At least 3-6 years of experience in web analytics (Google Analytics, Adobe Analytics, etc.)
At least 2-3 years experience using web testing tools (VWO, Optimizely, Adobe Target, etc.)
Excellent written and oral skills
Demonstrated experience working in cross-functional teams
Experience with data visualization tools such as PowerBI
Experience with Microsoft Office tools (e.g., Word, PowerPoint, Excel)
A passion for problem-solving, comfort with ambiguity, and creativity
Ability to influence others and gain acceptance for your ideas
HTML, CSS and minor coding a plus

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.

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