Edtech.com's Summary

Cengage Group is hiring an ABM Marketing Manager to develop and implement account-based marketing strategies that drive lead generation and revenue growth. The role involves close collaboration with sales, product, and marketing teams to execute multi-channel campaigns and continuously optimize efforts using data-driven insights.

Highlights

Develop and execute ABM marketing strategies to increase lead generation and revenue.
Collaborate with sales, product, and marketing teams on ambitious campaigns.
Analyze market trends and competition to refine targeting approaches.
Use data-driven insights for ongoing campaign improvement and flawless execution.
Manage marketing budgets to maximize resource efficiency.
Implement multi-channel marketing plans including digital, email, and social media.
Required proficiency in marketing automation tools and CRM systems.
Strong analytical, communication, and collaboration skills necessary.
Bachelor's degree or equivalent experience in Marketing, Business, or related field.
Base pay range from $77,100 to $100,200 USD with additional incentives possible.

ABM Marketing Manager Full Description

ABM Marketing Manager

Virginia, USA

Full time

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.

What you'll do here:

Develop and implement high-quality ABM marketing strategies to boost lead generation and revenue growth.
Collaborate closely with sales, product, and marketing teams to build and implement ambitious campaigns.
Analyze market trends and competition to determine the best strategies for reaching target audiences.
Apply data-driven insights to continuously improve marketing efforts, ensuring flawless execution.
Manage marketing budgets strictly, ensuring efficient allocation of resources for maximum impact.
Successfully implement multi-channel marketing plans, including digital, email, and social media campaigns.

Skills you will need here:

Proven experience in ABM marketing, with a track record of successful campaign execution.
Strong analytical skills and the ability to interpret complex data to drive marketing decisions.
Outstanding communication and collaboration skills to work effectively with cross-functional teams.
Ability to thrive in a fast-paced, dynamic environment and compete with industry leaders.
Knowledge of marketing automation tools and CRM systems is essential.
Bachelor's degree or equivalent experience in Marketing, Business, or a related field.

Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It’s our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$77,100.00 - $100,200.00 USD

Original Job Description

ABM Marketing Manager

Virginia, USA

Full time

We believe in the power and joy of learning

Our culture values inclusion, engagement, and discovery

What you'll do here:

Develop and implement high-quality ABM marketing strategies to boost lead generation and revenue growth.
Collaborate closely with sales, product, and marketing teams to build and implement ambitious campaigns.
Analyze market trends and competition to determine the best strategies for reaching target audiences.
Apply data-driven insights to continuously improve marketing efforts, ensuring flawless execution.
Manage marketing budgets strictly, ensuring efficient allocation of resources for maximum impact.
Successfully implement multi-channel marketing plans, including digital, email, and social media campaigns.

Skills you will need here:

Proven experience in ABM marketing, with a track record of successful campaign execution.
Strong analytical skills and the ability to interpret complex data to drive marketing decisions.
Outstanding communication and collaboration skills to work effectively with cross-functional teams.
Ability to thrive in a fast-paced, dynamic environment and compete with industry leaders.
Knowledge of marketing automation tools and CRM systems is essential.
Bachelor's degree or equivalent experience in Marketing, Business, or a related field.

About Cengage Group

Compensation

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