Edtech.com's Summary

McGraw Hill is hiring a Sr. Platform Marketing Manager to lead marketing strategies focused on accessibility initiatives and other strategic projects within Higher Education. The role involves developing go-to-market plans, managing integrated campaigns, collaborating cross-functionally, and leveraging data to enhance accessibility and drive customer engagement.

Highlights

Lead marketing strategies for McGraw Hill’s accessibility support initiatives and other key projects.
Design and implement multi-channel marketing campaigns to generate leads and promote customer retention.
Advocate for accessibility by gathering customer insights and influencing product development.
Collaborate with Product Marketing, Sales, Customer Success, and Executive teams.
Develop sales training resources to communicate the value of accessibility features.
Use CRM and marketing automation tools such as Salesforce and Marketo, and project management systems like Asana.
Analyze market trends and competitor activities related to accessibility.
Identify and partner with Digital Faculty Consultants to support initiatives.
Require 4+ years in B2B Product or Platform Marketing with experience in GTM strategy and campaign execution.
Compensation ranges from $90,000 to $115,000 plus an annual incentive plan and benefits.

Sr. Platform Marketing Manager - Accessibility & Initiatives Full Description

Sr. Platform Marketing Manager - Accessibility & Initiatives

United States
Marketing
Higher Education
Remote
49530

Overview

Are you passionate about making a meaningful impact on education and ensuring accessibility for all learners? Do you thrive in a dynamic, cross-functional environment where you can champion innovative initiatives and drive results? McGraw Hill is seeking a Sr. Platform Marketing Manager to lead marketing efforts for accessibility and other strategic initiatives across McGraw Hill Higher Education. This role offers the opportunity to shape the future of education by elevating accessibility and driving growth through creative, data-driven marketing strategies.

How You Can Make an Impact
Reporting to the Sr. Director of Marketing, Platform & Initiatives, this role will focus on developing and executing go-to-market (GTM) strategies for McGraw Hill’s accessibility support initiatives, as well as other key strategic initiatives. You will collaborate with cross-functional teams to design and implement integrated marketing campaigns, enhance customer engagement, and ensure that accessibility remains a core pillar of McGraw Hill’s mission to support learners and educators.

This is a remote position open to applicants authorized to work for any employer within the United States. It requires up to 25% travel yearly, such as attendance at customer events, on-site meetings, trade shows, and annual sales meetings.

What You Will Be Doing:

Accessibility Marketing Leadership: Develop and execute the overall marketing strategy for McGraw Hill’s accessibility support initiatives, ensuring alignment with company goals and customer needs
Integrated Campaigns: Design and implement creative, multi-channel marketing campaigns to generate leads, build awareness, and promote customer retention for accessibility initiatives and other key projects
Voice of the Customer: Act as the advocate for accessibility by gathering customer insights, analyzing data, and influencing the developmental roadmap to enhance product features and usability
Cross-Functional Collaboration: Work closely with the Executive Manager, Accessibility and partner with Product Marketing, Central Marketing, Sales, and Customer Success teams to align marketing initiatives with business objectives and drive results
Sales Enablement: Develop training resources and provide sales support to internal and external customers, ensuring they are equipped to communicate the value of McGraw Hill’s approach to accessibility and support
Data-Driven Decision Making: Leverage customer data and analytics to inform marketing strategies, track campaign performance, and optimize efforts to achieve measurable outcomes
Market Research and Trend Analysis: Stay informed about market trends, competitor activities, and emerging opportunities in accessibility and key initiatives
Digital Faculty Consultants: Identify and establish partnerships with Digital Faculty Consultants to support accessibility and other initiatives, driving customer acquisition and providing support

What You Can Bring to the Role:

4+ years of experience in B2B Product or Platform Marketing, with a focus on GTM strategy development, sales enablement, and campaign execution
Proven experience launching new products or initiatives in the market
Excellent communication and presentation skills, with a track record of successful cross-functional collaboration
Strong analytical skills with the ability to interpret data and make data-driven decisions
Familiarity with CRM tools, marketing automation platforms (e.g., Salesforce, Marketo), and project management systems (e.g., Asana)
A creative and curious mindset, with the ability to prioritize and execute marketing objectives to grow market share, promote customer retention, and drive revenue
Ability to travel up to 25% for customer events, trade shows, and internal meetings

Why Join McGraw Hill? At McGraw Hill, you’ll be part of a team that is shaping the future of education. Your work will directly contribute to creating accessible, high-quality learning experiences for students and educators. If you are curious, open to new ideas, and ready to make a difference, we want to hear from you.

Compensation and Benefits The pay range for this position is between $90,000 and $115,000, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. This position includes an annual incentive plan based on company performance. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefits offerings.

McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.49530

McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with “like skills” based on resume and job data. To request an alternative screening process, please select “Opt-Out” when asked to “Consent to use of Automated Employment Decision Tools” during the application.

Original Job Description

Sr. Platform Marketing Manager - Accessibility & Initiatives

United States
Marketing
Higher Education
Remote
49530

Accessibility Marketing Leadership: Develop and execute the overall marketing strategy for McGraw Hill’s accessibility support initiatives, ensuring alignment with company goals and customer needs
Integrated Campaigns: Design and implement creative, multi-channel marketing campaigns to generate leads, build awareness, and promote customer retention for accessibility initiatives and other key projects
Voice of the Customer: Act as the advocate for accessibility by gathering customer insights, analyzing data, and influencing the developmental roadmap to enhance product features and usability
Cross-Functional Collaboration: Work closely with the Executive Manager, Accessibility and partner with Product Marketing, Central Marketing, Sales, and Customer Success teams to align marketing initiatives with business objectives and drive results
Sales Enablement: Develop training resources and provide sales support to internal and external customers, ensuring they are equipped to communicate the value of McGraw Hill’s approach to accessibility and support
Data-Driven Decision Making: Leverage customer data and analytics to inform marketing strategies, track campaign performance, and optimize efforts to achieve measurable outcomes
Market Research and Trend Analysis: Stay informed about market trends, competitor activities, and emerging opportunities in accessibility and key initiatives
Digital Faculty Consultants: Identify and establish partnerships with Digital Faculty Consultants to support accessibility and other initiatives, driving customer acquisition and providing support

What You Can Bring to the Role:

4+ years of experience in B2B Product or Platform Marketing, with a focus on GTM strategy development, sales enablement, and campaign execution
Proven experience launching new products or initiatives in the market
Excellent communication and presentation skills, with a track record of successful cross-functional collaboration
Strong analytical skills with the ability to interpret data and make data-driven decisions
Familiarity with CRM tools, marketing automation platforms (e.g., Salesforce, Marketo), and project management systems (e.g., Asana)
A creative and curious mindset, with the ability to prioritize and execute marketing objectives to grow market share, promote customer retention, and drive revenue
Ability to travel up to 25% for customer events, trade shows, and internal meetings

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