Edtech.com's Summary

Primer is hiring an Admissions Coordinator to engage prospective families and manage the enrollment process for their K–8 schools. The role involves high-volume outreach through calls, emails, and texts, providing accurate information about Primer's academic program, and using CRM tools like Salesforce and Groove to maintain timely follow-ups.

Highlights

Manage high-volume outreach to prospective families via phone, email, and text to schedule Parent Meetings.
Provide clear, accurate information about Primer's academic program and philosophy.
Utilize Salesforce and Groove to track and follow up with families efficiently.
Ensure every interaction creates a positive first impression of Primer.
Required sales experience, preferably as a Business Development Representative with CRM proficiency.
Strong verbal and written communication skills are essential.
Ability to work independently and adapt in a fast-growing startup environment.
Engage empathetically with families making highly personal educational decisions.
Role demands consistent proactive outreach and managing sensitive conversations.
Primer focuses on mission-driven work, avoiding unrelated social or political activism in the workplace.

Admissions Coordinator Full Description

About Primer

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.

Primers shaped the first 200 years of American children. Primer will ready them for the next.

About the Role

We’re hiring an Admissions Coordinator to join our small team as we enroll families for the upcoming school year and beyond. Choosing a school is one of the most important decisions a parent has to make. Educating parents on Primer’s program and partnering with them during their decision-making process is a profound responsibility—one that requires trust, empathy, and an unwavering commitment to helping families find the best educational fit for their child. The ideal candidate will have top 1% communication skills, enjoys speaking to families, and has experience owning a high-volume of leads.

Responsibilities

Engage with a high volume of prospective families at the top-of-funnel level: use a combination of phone calls, emails, and text messages to prompt families to book a Parent Meeting with an Admissions Representative. Provide clear and accurate responses to any questions asked, which requires a deep understanding of Primer’s academic program and philosophy. Maintain consistent communication through follow-ups with families.
Utilize sales systems such as Salesforce and Groove to ensure timely follow-up for every family. Exercise efficient time management to ensure all families are being communicated with.
Be maniacal about nailing every touch point you have with families. You will define the family’s first impression of Primer. Every text, phone call, and email matters.

What we’re looking for

Sales experience: Prior experience working in a sales role, preferably as a Business Development Representative, demonstrating the ability to build relationships and book meetings. Experience with using CRM and sales engagement platforms.
Strong communication skills: Excellent verbal and written communication skills to effectively convey information and address concerns from prospective families.
The ability to adapt in a fast-paced, high-growth environment.

Why this role may not be a fit

If you’re not energized by high-volume outreach. This role is the first touchpoint for most families, and that means lots of calling, texting, and follow-up every single day. If consistent, proactive outreach feels draining, this will be uncomfortable fast.
If you struggle navigating sensitive, emotional conversations. Families are making a deeply personal decision about their child’s education. If you don’t naturally bring empathy, patience, and high EQ to your interactions, this work will feel heavy.
If you need a lot of structure, direction, or hand-holding. We’re a startup. Things move quickly, processes evolve, and you’ll often need to make decisions independently. If ambiguity frustrates you or autonomy makes you freeze, this won’t be enjoyable.

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change. In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission. If that energizes you, we’d love to see you apply.

Original Job Description

About Primer

Primers shaped the first 200 years of American children. Primer will ready them for the next.

About the Role

Responsibilities

Engage with a high volume of prospective families at the top-of-funnel level: use a combination of phone calls, emails, and text messages to prompt families to book a Parent Meeting with an Admissions Representative. Provide clear and accurate responses to any questions asked, which requires a deep understanding of Primer’s academic program and philosophy. Maintain consistent communication through follow-ups with families.
Utilize sales systems such as Salesforce and Groove to ensure timely follow-up for every family. Exercise efficient time management to ensure all families are being communicated with.
Be maniacal about nailing every touch point you have with families. You will define the family’s first impression of Primer. Every text, phone call, and email matters.

What we’re looking for

Sales experience: Prior experience working in a sales role, preferably as a Business Development Representative, demonstrating the ability to build relationships and book meetings. Experience with using CRM and sales engagement platforms.
Strong communication skills: Excellent verbal and written communication skills to effectively convey information and address concerns from prospective families.
The ability to adapt in a fast-paced, high-growth environment.

Why this role may not be a fit

If you’re not energized by high-volume outreach. This role is the first touchpoint for most families, and that means lots of calling, texting, and follow-up every single day. If consistent, proactive outreach feels draining, this will be uncomfortable fast.
If you struggle navigating sensitive, emotional conversations. Families are making a deeply personal decision about their child’s education. If you don’t naturally bring empathy, patience, and high EQ to your interactions, this work will feel heavy.
If you need a lot of structure, direction, or hand-holding. We’re a startup. Things move quickly, processes evolve, and you’ll often need to make decisions independently. If ambiguity frustrates you or autonomy makes you freeze, this won’t be enjoyable.

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Admissions Coordinator

Edtech.com's Summary

Admissions Coordinator Full Description

About Primer

Director of Communications for Undergraduate Admissions

Senior Enrollment Manager

Enrollment Coordinator

Academic Program Specialist I - Admissions

Assistant Dean for Enrollment Management