Director of Communications for Undergraduate Admissions

Title: Director of Communications for Undergraduate Admissions

Position Type: Staff Full-Time

Days Per Week: M-F, select Saturdays

Hours Per Week: 40

VP Area: Admissions and Financial Aid

Department: Admissions

Location: Elon Main Campus

Position Summary

The Director of Communications for Admissions creates timely, brand-oriented communications to attract the attention of prospective students and families. This position ensures accurate and time-sensitive deployment of Admissions' direct marketing, event and communication plan. In addition to ensuring the accuracy of the Admissions identity standard, the assistant director reviews, edits and approves admissions email, text, and social media and print communications.

Benefits of Working at Elon

As an Elon University employee, you’ll join an internationally acclaimed university with a commitment to fostering a thriving community. Ranked among the most innovative, creative and best-run universities in the nation, Elon’s personal approach to education extends to employees, whose growth, professional development and success is a hallmark of our training and advancement opportunities.

Elon University’s home is the charming town of Elon, North Carolina, a small, friendly community located a short distance from the beach and the mountains, and among the vibrant cities of Greensboro, Raleigh and Durham. In addition to the beautiful canopy of historic oak trees iconic to our campus, you’ll find boundless opportunities for family-friendly recreation, cultural events and outdoor activities. Hiking, water sports, fine dining and entertainment are just a few of the many happenings in the Elon area, making the region one of the nation’s premier travel destinations.

Employees at Elon enjoy a generous and comprehensive benefits package that includes:

28 annual days off, including holidays and vacation.

Immediate tuition remission for undergraduate courses

Tuition remission for approved graduate-level courses after 12 months of employment.

Retirement plan with an 8 percent contribution from the university.

Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.

Free use of campus fitness facilities.

Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.

Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at two years of service. After two years of employment, eligibility begins for participation in the Tuition Exchange, a national scholarship exchange program that enables dependents to enroll in nationally recognized partner colleges and universities.

Elon values and celebrates the diverse backgrounds, cultures, experiences and perspectives of our community members. As an equal opportunity employer, Elon’s principles of diversity extend to race and gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one’s identity. At Elon, our employees respect human differences, passion for lifelong learning, emphasis on personal integrity and an ethic of service.

Minimum Required Education and Experience

Bachelor's degree in any relevant field of study with minimum 5+ years of experience with the following relevant work experience:
- Writing and proofing digital content
- Proven experience with Photoshop and InDesign
- Proficiency with Microsoft Office
- Managing organizational social media accounts

Preferred Education and Experience

Supervising/managing of staff

 

Required Other Training, Certifications, or Licensing

Superior computer skills. Knowledge of Slate required for execution of responsibilities. Proficiency in Microsoft Office, lnDesign and Photoshop are also required.

Job Duties

• Communication
  • In collaboration with the Slate Captain for Undergraduate Admissions, creates and executes undergraduate admissions communication as outlined in the Communication Matrix set by the Vice President of Enrollment and Dean of Undergraduate Admissions. This includes electronic messaging, print brochures, print letters and text.
  • Works with territory managers to design and deliver segmented marketing campaigns.
  • Compiles and delivers electronic messaging for campus partners associated with Elon Bound.
  • Supports the First-Year Experience Advisory Committee and Student Life with the design and execution of the Well Connected newsletter campaign.
  • Creates yearly calendar (print and electronic) of inquiry and applicant communication for undergraduate staff members. Responsible for creating and editing all communication attached to forms in the Admissions Customer Relationship Management system, Slate.
• Events
  • Support admissions events by building communications for events in Slate and coordinating paper and electronic event invitation updates in partnership with University Communications.
  • Responsible for materials related to event check-in (i.e. nametags and participant packets).
  • Designs and prints all final event schedules, as well any supplemental materials needed (i.e. maps, one-pagers).
• Social Media
  • Co-chair of the social media committee. Responsible for posting all content via Instagram, Twitter and Facebook.
  • Gathers and creates content as needed; writes captions. Serves as the point-person for other admissions staff who provide social media support.
  • Oversees and manages the student social media committee. Collaborates with the university's Social Media Manager to learn trends, boost posts, and showcase high profile stories.
• Prospect Student Portal(s)
  • Assists with the design and creation of the applicant, admitted and enrolling student portals housed within Slate.
  • Helps with maintenance to ensure each portal is accessible and up-to-date throughout each phase of the admissions cycle.
  • Responsible for keeping current on newly released Slate features and tools to routinely enhance the user experience.
• Supervision
  • This role supervises one staff member and eight student workers. This work includes hiring, training and weekly meetings. Participation in university student supervisor series is expected.
• Inclusive Community Building - Community is foundational to Elon and a shared responsibility within our residential campus. All who work at Elon should demonstrate an understanding of and engagement with Elon’s foundational commitment to relationships, mentoring and collaboration in a close-knit residential community. We embrace the shared responsibility to foster inclusive excellence within a strong residential community. Accordingly, employees are expected to join together and build connections in activities that foster an active and engaged campus environment and engage in professional development to support the shared responsibility of enriching diversity, equity, and inclusion through meaningful relationships and mentoring at Elon. Employees are encouraged to, for example, attend or participate in campus activities such as College Coffee, Numen Lumen, campus cultural events, athletic events, continuing education, professional development opportunities and trainings, employee resource groups and other university-sponsored activities to demonstrate an active commitment to the Elon community.