Assistant Director (Digital Strategy)

🇺🇸 Hybrid - Piscataway, NJ

🕑 Full-Time

💰 $89K - $132K

💻 Marketing

🗓️ September 23rd, 2025

CRM

Edtech.com's Summary

Rutgers University is hiring an Assistant Director (Digital Strategy) for the Rutgers Communications and Marketing (R-Comm) department. The role involves managing website design and redesign projects, liaising with internal and external stakeholders, optimizing website performance through analytics, and supporting content owners with CMS and digital tools. The position also oversees web standards, reports on web KPIs, and promotes Rutgers New Brunswick and Rutgers Health brands through sophisticated digital initiatives.

Highlights

Manage priority website design and redesign projects.
Liaise with internal constituents and external vendors to ensure streamlined project processes.
Optimize website performance including load times, SEO, and accessibility using analytics.
Build and maintain dashboards for web KPIs and generate strategic reports.
Train and support campus content owners on CMS, digital tools, and best practices.
Maintain and enforce web standards, style guides, and editorial processes.
Bachelor’s degree in digital marketing, communications, or related field required with at least five years managing higher education websites.
Must have Drupal CMS training and experience with Adobe Suite and analytics software.
Preferred qualifications include a Master’s degree, project management certification, and familiarity with advanced analytics, AI tools, and CRM systems.
Salary range: $89,008.48 to $131,636.48 annually with flexible and competitive compensation package.