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George Mason University

Assistant Director of Graduate Admission

🇺🇸 Hybrid - Arlington, VA

🕑 Full-Time

💰 TBD

💻 Enrollment

🗓️ January 9th, 2026

CRM Salesforce

Edtech.com's Summary

George Mason University is hiring an Assistant Director of Graduate Admission for the Costello College of Business. The role involves developing and implementing data-driven recruitment strategies, overseeing admissions operations, fostering partnerships with professional organizations, supervising staff and student ambassadors, and optimizing technology systems to meet enrollment goals for graduate programs.

Highlights
  • Designs and executes recruitment and yield strategies targeting master's and certificate programs.
  • Manages end-to-end application review, ensuring compliance and timely admission decisions.
  • Builds and maintains partnerships with industry associations and corporate clients for graduate student recruitment.
  • Supervises one full-time Admissions Counselor and leads the student ambassador program.
  • Proficient in CRM platforms such as Salesforce for data management and recruitment automation (preferred).
  • Requires a bachelor's degree and at least 3 years of relevant experience with supervisory responsibilities.
  • Must hold an active motor vehicle operator's license meeting university requirements.
  • Strong communication skills and ability to conduct virtual and in-person presentations.
  • Preferred qualifications include a master's degree, extensive experience in higher education marketing and recruitment, and budget planning expertise.
  • Salary is commensurate with education and experience; position requires background and motor vehicle records checks.

Assistant Director of Graduate Admission Full Description

Department: Costello College of Business
Classification: Education Support Spec 3
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Arlington, VA
Workplace Type: Hybrid Eligible

Sponsorship Eligibility: Not eligible for visa sponsorship
Pay Band: 04
Salary: Salary commensurate with education and experience
Criminal Background Check: Yes
Motor Vehicle Records Check: Yes

About the Department:
The Donald G. Costello College of Business at George Mason University is one of the largest business schools in Virginia, and is located near Washington, D.C., in Arlington and Fairfax, and at George Mason’s global campus in Incheon, South Korea. The college’s AACSB-accredited business and accounting curricula prepare undergraduate and graduate students from the U.S. and across the globe for career success in business and government. Its research-based faculty and focus on multi-disciplinary academic programs, inclusive entrepreneurship, modular education, experiential learning, and corporate partner engagement are transforming the landscape of business education and workforce development. Learn more at business.gmu.edu.

About the Position:
Reporting to the Director of Graduate Enrollment, the Assistant Director of Graduate Admissions develops and implements data-driven recruitment strategies that attracts and enrolls high-caliber students into the Costello College of Business graduate programs—particularly master’s and certificate offerings. This role oversees end-to-end admissions operations by developing pipelines with professional organizations, supervising an admissions counselor and the student ambassadors program, cultivating trusting relationships with faculty and stakeholders, and optimizing technology systems to ensure outreach and resources align with meeting enrollment goals.

Responsibilities:Recruitment and Yield
Designs and implements data-driven recruitment and yield strategies to meet enrollment goals for assigned master's and certificate programs:Analyzes market and enrollment data to target high-priority populations;Coordinates virtual and in-person events and appointments that showcase program offerings and drive inquiry volume; andConverts admitted applicants into matriculants through personalized communications and targeted touchpoints—emails, calls, admitted-student webinars, and special events—that reinforce program value, address concerns, and maximize deposit rates.
Application and Admission Review
Oversees the end-to-end application review process:Triages incoming applications, ensures application completeness and compliance, coordinates faculty evaluations, and makes admission recommendations; andMaintains strict timelines and quality standards to deliver timely decisions and a transparent applicant experience for candidates.
Professional Connections and Corporate Recruiting
Establishes and grows partnerships with industry associations and corporate clients to recruit working professionals into all Costello graduate programs; andNegotiates agreements, co-hosts tailored information sessions and networking events, and tracks partnership performance to ensure a steady pipeline of qualified, employer-sponsored applicants.
Supervise Admissions CounselorMentors, develops, and evaluates one full-time Admissions Counselor; andSets clear performance objectives, provides ongoing coaching on best practices for outreach and customer service, conducts regular performance reviews, and facilitates professional development opportunities to enhance team effectiveness.
Lead Student Ambassador ProgramManages the recruitment, training, and deployment of student ambassadors across graduate programs; andDefines program goals, assigns ambassador roles for outreach activities and events, monitors engagement metrics, and provides feedback and recognition to ensure ambassadors effectively represent the Costello College of Business and elevates the prospective‐student experience.

Required Qualifications:Bachelor’s degree in a related field or the equivalent combination of education and experience;Progressive responsibility (generally 3+ years) in business development or a related field, and demonstrated experience and success supervising staff (generally 1+ years);Proven track record cultivating and sustaining partnerships and relationships;Track record leading cross-functional, inter-departmental projects with positive, timebound outcomes;Demonstrated ability to identify bottlenecks and drive projects to completion with minimal oversight;Ability to mentor and evaluate staff and student ambassadors—setting objectives, delivering feedback, and fostering a collaborative culture;Ability to take initiative and complete projects and/or assignments with little or no supervision;Exceptional at juggling multiple high-priority initiatives under tight deadlines, prioritizing tasks and maintaining attention to detail;Ability to interpret trends and adapt innovative, resource conscious strategies as goals or market conditions evolve;Excellent written and verbal communicator; comfortable with public speaking in person and via web platforms (Zoom, Teams, etc.);Outgoing, growth-oriented, and able to take initiative independently while contributing effectively in a team setting;Willingness to work occasional evenings/weekends and travel locally to support recruitment and partnership events; andMust currently possess an appropriate, active, valid motor vehicle operator’s license that meets all of GMU’s requirements for operating state vehicles and equipment under Mason’s Vehicle Use Policy 1411 https://universitypolicy.gmu.edu/policies/vehicle-use/. The Office of Risk Management reserves the right to review the driver’s licenses and Motor Vehicle Reports (MVRs) of all candidates selected with employment contingent upon a favorable review.

Preferred Qualifications:
Master’s degree in a related field;Progressive responsibility (generally 5+ years) in or oversight of marketing, recruitment, admissions, business development, or related in higher-education, corporate recruiting, or related, and demonstrated experience and success supervising staff (generally 3+ years);Experience negotiating and managing partnerships (MOUs, sponsorship agreements) with industry or professional associations;Background in budget planning and resource allocation for recruitment initiatives and events;Prior involvement in international student recruitment and ability to scale recruitment models into new markets or program areas;Hands-on experience configuring and optimizing CRM platforms (Salesforce or equivalent), building dashboards, automating workflows, and ensuring data integrity;Demonstrated history of meeting or exceeding targets in adult and online learner enrollment;Proven track record designing and executing multi‐channel outreach campaigns (virtual and in-person); andSkilled at analyzing qualitative and quantitative data to provide actionable insights for setting strategy.

Instructions to Applicants: For full consideration, applicants must apply for the Assistant Director of Graduate Admission at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter and resume for review.
Posting Open Date:  January 5, 2026
For Full Consideration, Apply by:  January 19, 2026
Open Until Filled:  Yes