Wiley
Associate Product Marketing Manager, Dummies
🇺🇸 Hybrid - NJ
🕑 Full-Time
💰 $67,700 - $94,767
💻 Marketing
🗓️ March 12th, 2024
Marketing Microsoft Office PublishingOur mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.
About Dummies:
Dummies is the brand and book series that makes learning easy. It transforms the hard-to-understand into easy-to-use. Learners at every level can turn to the friendly and approachable Dummies style to gain knowledge that fuels their professional advancement or personal success. With a commitment to maintaining the highest editorial standards and a promise to continue expanding into new and emerging topics, Dummies makes learning anything easier.
About the Role:
The Associate Product Marketing Manager, Dummies will be responsible for planning and overseeing marketing activities for frontlist books and high-profile backlist titles published by Dummies, the world-renowned brand that makes learning easier. This position will drive the development and execution of integrated marketing campaigns for the Dummies brand, key products, categories, and authors. You will need to have experience in marketing, with outstanding collaboration and communication skills, bringing enthusiasm and a touch of irreverence for which the brand is known. The ability to multi-task and work under pressure is essential for this role, as well as a strong customer focus.
The Associate Product Marketing Manager, Dummies will collaborate with editors, sales, authors, the dummies.com product team, global colleagues, rights and licensing, and channel marketers. The ability to innovate and prioritize around the needs and wants of each team is critical. Our ideal candidate is a strong communicator who inspires trust and confidence of internal and external stakeholders, and a curious marketer capable of growing the Dummies brand and handling multiple projects all at different stages in the marketing cycle with confidence and passion.
How you will make an impact:
- Create, manage, and execute marketing plans for the brand, key products, authors, and categories.
- Develop effective working relationships by collaborating across functional groups (editorial, marketing, sales, global teams, rights, etc.) to get buy-in on marketing plans at all stages from pre-launch to post launch.
- Expand Dummies social media presence.
- Work with the Custom Solutions Sales Team to drive awareness of the Dummies custom business.
- Communicate frequently on progress of high-profile initiatives, including globally.
- Participate in key author meetings, and delivering timely, clear, and concise communication/responses to all inquiries.
- Work closely with dummies.com team to coordinate promotions.
- Drive development of content for campaigns, including flyers, social media content, infographics, and email blast copy for consumer facing promotions.
- Review and provide marketing input on manuscript submissions; participate in editorial discussions regarding direction of new book acquisition.
- Coordinate marketing efforts with publicist on key campaigns.
- Manage departmental budget, including invoicing and vendor set up.
What we look for:
- Bachelor’s degree or equivalent practical experience.
- 2+ years’ marketing experience in book publishing or similar industry.
- Demonstrated success launching products and services.
- Ability to influence your teammates, as well as colleagues, stakeholders, and key executives, through your use of data, logic, and strong communication skills.
- Ability to thrive in a fast-paced, dynamic work environment, alternating rapidly between high-level strategy, mid-level planning, and detailed execution.
- Solid project management slant, timeline management, and problem-solving abilities.
- A positive, can-do attitude, strong EQ, and the ability to work well with different types of personalities.
- Ability to present information in both one-on-one and group situations to authors/customers and coworkers.
- High level of professionalism, attention to detail, and organization.
- Passion for diverse books.
- Proficiency with Microsoft Office Suite.
About Wiley
Enabling Discovery, Powering Education, Shaping Workforces.
We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.
Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. This range represents Wiley’s good faith and reasonable estimate of the base pay for this role at the time of posting. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
