Edtech.com's Summary

Crimson Education is hiring a Bilingual Marketing Coordinator (English & Mandarin). The role involves planning and executing marketing events and campaigns to generate leads, managing Chinese Facebook campaigns, monitoring marketing channel performance, and supporting outreach initiatives like expos and seminars to build Crimson Education's market presence in the US.

Highlights

Plan and execute online and in-person marketing events and campaigns to generate high-quality leads.
Manage and execute Chinese Facebook marketing campaigns.
Monitor leads and enrollments from multiple marketing channels including Events, PR, WeChat, RED, Facebook, Content, Emails, and SEO, with regular progress reporting.
Support coordination of outreach tactics such as expos, seminars, webinars, and school talks.
Require native or proficient Mandarin and proficient English communication skills.
Experience with Chinese marketing platforms and Facebook marketing campaigns required.
Background in education or professional services sector and experience with CRM systems (Salesforce) preferred.
Experience in education (high school or higher education) and college consulting or parent-focused roles is advantageous but not mandatory.
Employee operates within the Sales & Marketing department as a Marketing Coordinator.
Fully remote role with locations including Houston, New York, and Dallas in the United States.

Bilingual Marketing Coordinator (English & Mandarin) Full Description

Bilingual Marketing Coordinator (English & Mandarin) - USA

What are the main responsibilities for this role?

Working closely with the US Chinese and English marketing team, this role will be focused on building, developing and furthering Crimson Education's market presence in the US by:

Plan and execute marketing online and in-person events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
Manage and execute Chinese Facebook campaigns.
Monitor leads and enrollments from marketing across all channels (Events, PR, WeChat, RED, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behavior, and user experience.
Support in coordination of specific outreach tactics including expos, seminars, webinars, school talks, and related event support.

What skills and experience are required?

Native or Proficient in Mandarin
Proficient in English - Spoken/Written
Excellent communication skills
Excellent organization skills
Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
Experience in Chinese Marketing platforms and channels
Experience in Facebook Marketing campaigns.
Experience in the Education or professional services (e.g. marketing agency, financial services, management consulting, hospitality, etc.) sector and using CRM (Salesforce) and multiple systems and platforms
Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)
Background in college consulting or similarly parent focused roles (preferred but not mandatory)

Why work for Crimson?

Rapidly growing, hyper-global, EdTech startup (Crimson named GVT Top 150 EdTech companies)
Join a high performing, diverse, and ambitious team
Utilizing innovative tech to re-imagine the education landscape
Limitless growth and development opportunities
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting edge technology then we'd love to hear from you!

Department
Sales & Marketing
Role
Marketing Coordinator
Locations
United States, Houston, New York, Dallas
Remote status
Fully Remote

Original Job Description

Bilingual Marketing Coordinator (English & Mandarin) - USA

What are the main responsibilities for this role?

Working closely with the US Chinese and English marketing team, this role will be focused on building, developing and furthering Crimson Education's market presence in the US by:

Plan and execute marketing online and in-person events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
Manage and execute Chinese Facebook campaigns.
Monitor leads and enrollments from marketing across all channels (Events, PR, WeChat, RED, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behavior, and user experience.
Support in coordination of specific outreach tactics including expos, seminars, webinars, school talks, and related event support.

What skills and experience are required?

Native or Proficient in Mandarin
Proficient in English - Spoken/Written
Excellent communication skills
Excellent organization skills
Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
Experience in Chinese Marketing platforms and channels
Experience in Facebook Marketing campaigns.
Experience in the Education or professional services (e.g. marketing agency, financial services, management consulting, hospitality, etc.) sector and using CRM (Salesforce) and multiple systems and platforms
Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)
Background in college consulting or similarly parent focused roles (preferred but not mandatory)

Why work for Crimson?

Rapidly growing, hyper-global, EdTech startup (Crimson named GVT Top 150 EdTech companies)
Join a high performing, diverse, and ambitious team
Utilizing innovative tech to re-imagine the education landscape
Limitless growth and development opportunities
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting edge technology then we'd love to hear from you!

Department
Sales & Marketing
Role
Marketing Coordinator
Locations
United States, Houston, New York, Dallas
Remote status
Fully Remote

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Bilingual Marketing Coordinator (English & Mandarin)

Edtech.com's Summary

Bilingual Marketing Coordinator (English & Mandarin) Full Description

Bilingual Marketing Coordinator (English & Mandarin) - USA

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