Texas State University
Career Outreach & Engagement Specialist
🇺🇸 San Marcos, TX
🕑 Full-Time
💰 $4,080 per Month
💻 Marketing
🗓️ July 21st, 2025
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Edtech.com's Summary
Texas State University is hiring a Career Outreach & Engagement Specialist. The role involves developing and implementing marketing and communication plans for Career Services, including creating campaigns, managing digital and print media, overseeing the department's website, and tracking program participation and satisfaction to improve outreach strategies.
Highlights
- Create and manage marketing strategies to increase awareness and engagement with career center programs and services, targeting underrepresented student groups.
- Oversee and update the Career Services department website.
- Coordinate the creation and distribution of publications and promotional materials across print and digital platforms.
- Develop email and newsletter content in collaboration with college career liaisons.
- Organize promotional events to enhance campus community engagement.
- Review and edit departmental content for consistency, accuracy, accessibility, and branding compliance.
- Lead a marketing committee representing various career center units to review and improve campaigns.
- Required skills include proficiency in creative software such as Photoshop, InDesign, or Microsoft Publisher, website design and content management, and advanced writing and editorial capabilities.
- Qualifications include a bachelor’s degree, comprehensive marketing knowledge, organizational skills, and at least 1-2 years of website management experience.
- Monthly salary is $4,080; position is full-time and funded permanently within the Career Services department.
Career Outreach & Engagement Specialist Full Description
Career Outreach & Engagement Specialist
Posting Number | 2025631
Posting/Functional Title | Career Outreach & Engagement Specialist
University Pay Plan Title | Coordinator, Marketing & Promotions
Location | San Marcos
Department | Career Services
Recruitment Type | Open Recruiting
Job Type | Full-Time
Funding Source | Permanent
Monthly Salary | $4,080.00
Job Category | Exempt
Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position. | Completed a bachelor’s degree Comprehensive understanding of marketing techniques Exceptional organizational skills with the ability to manage multiple complex, process-intensive tasks and deliver timely results Advanced writing and editorial skills Experience developing and implementing successful marketing plans and/or strategies Proficient in creative software such as Photoshop, InDesign, or Microsoft Publisher for marketing asset production. Skilled in website design, content management, and site optimization. Effective in organization, planning, and time management, as well as multitasking and prioritizing work A Minimum of 1-2 years of experience in website management
Preferred Qualifications | Bachelor’s or advanced degree in marketing, public relations, advertising, communications, or related field Experienced in deploying social media campaigns; familiar with collection and reporting of data analytics (program satisfaction, participation) and assessment Familiarity with university career development programs, platforms, and outcomes. Experience in a career services office, university/college setting, or working with a college-age population.
Job Description | This position is responsible for developing and implementing marketing and communication plans for Career Services. In addition to creating general and event specific campaigns, the position will also develop and publish various print and digital media, and oversee management of the department’s web presence. Staff in this role will assist in tracking participation, satisfaction, and learning outcomes of the department’s various programs and services to better inform outreach strategies designed to improve usage rates.
Job Duties
Create and oversee an overall marketing strategy for the department with thoughtful design to increase visibility of programs, events, and services of the career center with specific attention to increasing engagement of student groups who traditionally have lower usage and engagement. Periodically review and evaluate marketing strategy for effectiveness. Oversee, manage, and update department’s website. Coordinate content creation, design, production, and dissemination of career center publications, including multi-page booklets, flyers, print and digital advertisements, news releases, email campaigns, and large-format signage designed to promote awareness of and engagement with the department’s programs, events, and services. In conjunction with college career liaisons, regularly develop email and/or newsletter content designed to inform and engage students with upcoming career center programs, events, and core services. Coordinate promotional events that help the career center engage in the campus community. Review and edit all department print and online content for consistency, accuracy, and ease of use. Ensure content and design reflects accessibility guidelines and branding guidelines of the university and department. Lead a marketing committee with representation from the various career center units; present new designs and campaigns before the committee and gather feedback before implementation.
Additional Information to Applicants |
Job Open Date | 07/18/2025
Job Close Date (posting closes at midnight) | 08/06/2025
Open Until Filled | No
Normal Work Days | Monday, Tuesday, Wednesday, Thursday, Friday
Normal Work Hours Start | 8:00AM
Normal Work Hours End | 5:00PM
Posting Notices |
Legal and Required Notices | Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions.
Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.
Why Choose Texas State University? | Join the Texas State Bobcat team and experience a career that offers more than just a job—it’s a path to a brighter future. As a Texas State employee, you’ll enjoy:
Exceptional Benefits: Comprehensive health insurance with 100% premium coverage for employees and 50% for dependents, starting on your first day.
Generous Time Off: Enjoy vacation, holidays, sick leave, and more to maintain a healthy work-life balance.
Wellness and Balance: Access a FREE wellness program, plus mother and family-friendly resources to support your personal well-being.
Professional Growth: Explore a wide range of training, development courses, certifications, and educational support programs.
Welcoming Campus: Become part of a vibrant Bobcat community with numerous social and professional networks. Tuition Benefits: Take advantage of tuition support for yourself and for your dependent children, making higher education more accessible for your family.
Retirement Security: Secure your future with TRS pension, retirement plans, and voluntary savings options with strong employer contributions.
At Texas State University, you’re not just an employee—you’re a valued member of a thriving and beautiful campus community. Start your journey with us today. https://www.hr.txst.edu/benefits.html
Quick Link | https://jobs.hr.txstate.edu/postings/53597
Posting/Functional Title | Career Outreach & Engagement Specialist
University Pay Plan Title | Coordinator, Marketing & Promotions
Location | San Marcos
Department | Career Services
Recruitment Type | Open Recruiting
Job Type | Full-Time
Funding Source | Permanent
Monthly Salary | $4,080.00
Job Category | Exempt
Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position. | Completed a bachelor’s degree Comprehensive understanding of marketing techniques Exceptional organizational skills with the ability to manage multiple complex, process-intensive tasks and deliver timely results Advanced writing and editorial skills Experience developing and implementing successful marketing plans and/or strategies Proficient in creative software such as Photoshop, InDesign, or Microsoft Publisher for marketing asset production. Skilled in website design, content management, and site optimization. Effective in organization, planning, and time management, as well as multitasking and prioritizing work A Minimum of 1-2 years of experience in website management
Preferred Qualifications | Bachelor’s or advanced degree in marketing, public relations, advertising, communications, or related field Experienced in deploying social media campaigns; familiar with collection and reporting of data analytics (program satisfaction, participation) and assessment Familiarity with university career development programs, platforms, and outcomes. Experience in a career services office, university/college setting, or working with a college-age population.
Job Description | This position is responsible for developing and implementing marketing and communication plans for Career Services. In addition to creating general and event specific campaigns, the position will also develop and publish various print and digital media, and oversee management of the department’s web presence. Staff in this role will assist in tracking participation, satisfaction, and learning outcomes of the department’s various programs and services to better inform outreach strategies designed to improve usage rates.
Job Duties
Create and oversee an overall marketing strategy for the department with thoughtful design to increase visibility of programs, events, and services of the career center with specific attention to increasing engagement of student groups who traditionally have lower usage and engagement. Periodically review and evaluate marketing strategy for effectiveness. Oversee, manage, and update department’s website. Coordinate content creation, design, production, and dissemination of career center publications, including multi-page booklets, flyers, print and digital advertisements, news releases, email campaigns, and large-format signage designed to promote awareness of and engagement with the department’s programs, events, and services. In conjunction with college career liaisons, regularly develop email and/or newsletter content designed to inform and engage students with upcoming career center programs, events, and core services. Coordinate promotional events that help the career center engage in the campus community. Review and edit all department print and online content for consistency, accuracy, and ease of use. Ensure content and design reflects accessibility guidelines and branding guidelines of the university and department. Lead a marketing committee with representation from the various career center units; present new designs and campaigns before the committee and gather feedback before implementation.
Additional Information to Applicants |
Job Open Date | 07/18/2025
Job Close Date (posting closes at midnight) | 08/06/2025
Open Until Filled | No
Normal Work Days | Monday, Tuesday, Wednesday, Thursday, Friday
Normal Work Hours Start | 8:00AM
Normal Work Hours End | 5:00PM
Posting Notices |
Legal and Required Notices | Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions.
Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.
Why Choose Texas State University? | Join the Texas State Bobcat team and experience a career that offers more than just a job—it’s a path to a brighter future. As a Texas State employee, you’ll enjoy:
Exceptional Benefits: Comprehensive health insurance with 100% premium coverage for employees and 50% for dependents, starting on your first day.
Generous Time Off: Enjoy vacation, holidays, sick leave, and more to maintain a healthy work-life balance.
Wellness and Balance: Access a FREE wellness program, plus mother and family-friendly resources to support your personal well-being.
Professional Growth: Explore a wide range of training, development courses, certifications, and educational support programs.
Welcoming Campus: Become part of a vibrant Bobcat community with numerous social and professional networks. Tuition Benefits: Take advantage of tuition support for yourself and for your dependent children, making higher education more accessible for your family.
Retirement Security: Secure your future with TRS pension, retirement plans, and voluntary savings options with strong employer contributions.
At Texas State University, you’re not just an employee—you’re a valued member of a thriving and beautiful campus community. Start your journey with us today. https://www.hr.txst.edu/benefits.html
Quick Link | https://jobs.hr.txstate.edu/postings/53597
Applicant Document
Required Documents
- Resume
- Cover Letter
Optional Documents
- DD 214/DD1300
- Veteran's Preference
- Licensure
- Certifications
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Have you earned a bachelor's degree?
- Yes
- No
- * Do you have a Bachelor's Degree, or higher, in Marketing, Advertising, Public Relations, or other related field?
- Yes
- No
- * Do you have the ability to develop and maintain proven marketing strategies?
- Yes
- No
- * Please rank your years of experience with marketing strategies and content creation.
- None
- 1-2
- 3-4
- 4+
- * Are you effective in organization, planning, and time management, as well as multitasking and prioritizing workload?
- Yes
- No
- * What is your skill level with writing and editing professional publications?
- None
- Beginner
- Intermediate
- Advanced
- * Do you have experience with content creation tools/development platforms (e.g., Canva, Adobe Creative Suite, Vyond, etc.)? If so, please specify.
(Open Ended Question) - * What is your level of experience developing marketing assets such as digital signs, websites, print or social media?
- No experience
- Beginner
- Intermediate
- Advanced
- * Please rank your years of experience with website management.
- None
- 1-2
- 3-4
- 4+
- * Do you have experience with social media analytics?
- Yes
- No
- * Indicate the years of experience you have working in a college environment.
- No experience
- under 1 year
- 1
- 2 or more years
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