Content Strategist, Enrollment Marketing

🇺🇸 Hybrid - Norfolk, VA

🕑 Full-Time

💰 TBD

💻 Enrollment

🗓️ November 19th, 2025

CRM Salesforce

Edtech.com's Summary

Old Dominion University is hiring a Content Strategist, Enrollment Marketing. The role focuses on developing and executing written content strategies that support recruitment and enrollment goals by creating compelling, brand-aligned content across multiple platforms to engage prospective students and enhance the university's visibility.

Highlights

Develop and implement content strategies aligned with recruitment and enrollment objectives.
Create clear, compelling content for print, digital campaigns, email, social media, and web platforms.
Must have a master's degree in communications, marketing, journalism, English, or a related field, or equivalent experience.
Proficiency in copywriting and editing adhering to AP Style.
Knowledge of marketing and communications principles, audience targeting, storytelling, and editorial planning.
Preferred experience with brand guidelines, higher education marketing, and enrollment communications.
Familiarity with design, video, multimedia production, and CRM or marketing automation platforms like Salesforce Marketing Cloud or Slate.
Collaboration skills for working with team members and stakeholders.
Position supports remote work options based on needs and qualifications.
Requires submission of a professional writing sample along with resume and cover letter.