Go1
Customer Marketing Manager
🇺🇸 Remote - US
🕑 Full-Time
💰 $100K - $140K
💻 Marketing
🗓️ September 12th, 2025
Edtech.com's Summary
- Main responsibilities include creating educational resources, leading customer campaigns, managing customer awards, and hosting events.
- Develop webinars, video content, and thought leadership playbooks to facilitate customer learning and engagement.
- Own and manage customer reference programs and the Customer Advisory Board to support sales and collaboration.
- Drive customer advocacy by generating case studies, managing review programs, and integrating customer voice into brand marketing.
- Requires 5+ years experience in customer marketing or related field within SaaS, B2B, or tech sectors; B2B2C and in-product marketing experience is a plus.
- Skills needed include strategic thinking, data analysis, campaign and program management, excellent communication, and cross-functional collaboration.
- Must be located within the Pacific time zone for effective regional collaboration.
- Compensation ranges from $100,000 to $140,000 depending on location and experience, with additional commissions and stock options.
- Benefits include a competitive incentive plan, employee stock options, insurance coverage, flexible work options, professional development fund, and wellness initiatives.
- Works closely with Marketing, Product Marketing, Customer Success, and Sales departments in a remote-first environment.
Customer Marketing Manager Full Description
At Go1, weâre on a mission to enable companies to achieve the impossible by maximizing the potential of their people. From a small startup to the worldâs largest aggregator of learning content, weâve grown by solving hard problems, embracing ambiguity, and never standing still.
If you thrive on change, get energy from big, complex challenges, and are excited to grow fast alongside smart, ambitious people, then Go1 might be exactly what youâre looking for. We offer autonomy with accountability, space to experiment, and the opportunity to shape solutions that impact millions of learners worldwide. We donât have all the answers â and thatâs the point. We figure it out together. Every line of code, every conversation, every bold idea helps move us closer to our mission: to enable individuals, organizations, and society to progress. Thereâs still so much to build â and even more to discover. Go there with us...
Weâre looking for an experienced Customer Marketing Manager to join our Marketing team and help customers unlock the full value of Go1. This role is ideal for a strategic, creative, and data-driven marketer who thrives in a dynamic environment and knows how to build meaningful engagement at scale.
One of the unique challenges and rewards of this role is building strong, authentic connections with both customers and Customer Success Managers around the globe. Operating in a remote-first environment means youâll need to be creative and intentional in how you foster engagement. This is where your ability to think innovatively, collaborate across regions, and design scalable programs will truly make an impact.
In collaboration with the Product Marketing team, Customer Success, and Sales, this role will drive retention, expansion, and advocacy by delivering programs that make customers successful, celebrated, and inspired. Looking for someone located in the Pacific time zone for crossover with Australia.
Key responsibilities and deliverables:
Customer Resources & Education
- Create out-of-the-box resources that help customers drive learner engagement and adoption
- Develop webinars and on-demand video content to educate customers on maximizing their Go1 solutions
- Build thought leadership playbooks and guides that provide strategic, actionable value
Surprise & Delight
- Run customer campaigns that celebrate and engage customers
- Lead Go1âs customer awards program, recognizing our most innovative customers
- Manage customer gifting and swag initiatives, such as holiday gifts or milestone celebrations
- Plan and host in-person or virtual customer events that bring value and community to our customers.
Customer Storytelling & Advocacy
- Own Go1âs customer reference program, generating and managing references to support sales and RFPs
- Manage the Customer Advisory Board â planning, hosting, and ensuring meaningful collaboration
- Partner with Product Marketing to generate case studies that highlight customer impact
- Drive review-generation programs (G2, Capterra) to amplify customer voice in market
- Partner with the Brand and Social teams to infuse customer voice into our marketing programs.
We're excited about you if:
- Experience: 5+ years in customer marketing or a related field within a SaaS, B2B, or tech environment; experience with B2B2C engagement strategies and in-product marketing is a plus
- Strategic & Data-Driven: Ability to think strategically while also analyzing data to measure the effectiveness of marketing initiatives.
- Campaign & Program Management: Proven experience designing, executing, and optimizing marketing programs across multiple channels (email, live events, webinars)
- Customer-Centric Mindset: Strong focus on understanding customer needs and creating experiences that drive value realization, retention, and engagement
- Excellent Communication Skills: Strong written and verbal communication skills with an ability to create compelling content for customer resources
- Collaboration Skills: Able to work effectively with cross-functional teams, including Customer Success, Product, and Sales, to align efforts and drive customer outcomes
- Must be located within the Pacific time zone
Join our team at Go1 and be at the forefront of transforming education through innovative learning solutions. Together, we can change the world. One learner at time.
At Go1, your base pay is one part of your total compensation package. This role pays between $100,000 and $140,000 (depending on location and experience). Your actual base pay will depend on your skills, qualifications, and experience. This role is also eligible for the employee commission plan and employee stock options.
While technical skills are important, it is just as important for us find people who will positively contribute to our diverse culture. We welcome you to apply, even if you don't exactly meet the criteria above.
#LI-REMOTE #LI-DH1
Perks and Benefits
What makes Go1 special? Every one of our employees. When we work together, great things happen! When you join the Go1 team, you not only get to work with an outstanding bunch of people, but you're also supported to continue your own personal growth and development in an inclusive and flexible environment, with benefits including:
- Competitive incentive plan in addition to salary
- Employee Stock Option Plan
- Insurance benefits with generous premium coverage
- Flexible approach to work
- Monthly work from home or transport reimbursement
- One time work from home office set up budget
- Unlimited access to the Go1 Learning Hub
- Professional development fund
- Volunteer leave to give back to the community
- PTO + Wellbeing days
- Flexible public holidays - take the days off that are important to you, swap out the ones that are not
- Family planning & parental leave, plus support for parents returning to work
- Wellness initiatives and an Employee Assistance Program
We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
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