Western Governors University
Senior Manager, College & Audience Marketing
🇺🇸 Salt Lake City, UT
🕑 Full-Time
💰 $101K - $182K
💻 Marketing
🗓️ September 11th, 2025
Edtech.com's Summary
WGU is hiring a Senior Manager, College & Audience Marketing to develop and execute marketing strategies that drive enrollment growth for one of its four academic colleges. The role involves collaborating with college leaders to set targets, implement marketing initiatives, and utilize diverse marketing disciplines to enhance college performance.
Highlights
- Develop and execute marketing strategies for one of WGU’s four academic colleges.
- Collaborate with senior executives and college leaders to set performance targets and budgets.
- Leverage traditional and digital media, SEO, content marketing, and event marketing.
- Manage cross-organizational marketing resources and influence team actions without direct authority.
- Analyze data to provide insights and adjust strategies to meet KPIs.
- Oversee creative teams to ensure timely and on-brand marketing materials.
- Required skills include client/stakeholder management, executive-level communication, strategic analysis, and project management.
- Must have proficiency with MarTech platforms such as CMS, A/B testing, databases, and analytics.
- Qualifications include a bachelor’s degree, 7+ years leading marketing initiatives, and 5+ years people management experience.
- Compensation ranges from $101,000 to $181,800 with eligibility for bonuses and comprehensive benefits.
Senior Manager, College & Audience Marketing Full Description
Senior Manager, College & Audience Marketing
Salt Lake City Office
Full time
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Management_Executive 608Pay Range: $101,000.00 - $181,800.00
Grade: Management_Executive 608Pay Range: $101,000.00 - $181,800.00
Job Description
The Sr. Manager of College Marketing is responsible for the development and execution of marketing strategies that support enrollment growth and other priorities for one of WGU’s four academic colleges (College of Business, College of Health Professions, College of IT, or Teachers College). Succeeding in this role requires the Sr. Manager to be the Marketing team’s expert in all internal and external factors that affect college performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, regional and national competitor behavior, etc.
One of the most important responsibilities of the Sr. Manager is to liaise with senior executives and other leaders of their assigned college to set performance targets and budgets, develop supporting strategies, execute on college-specific initiatives, and forecast and report on results. S/he will exert cross-organizational influence and marshal the full breadth of Marketing team resources in support of college priorities; this requires an ability to persuade others to action and a fluency in various marketing disciplines, including the full breadth of traditional and digital media, SEO, content marketing, conference and event marketing, and more.
The Sr. Manager of College Marketing acts as a critical bridge between his/her assigned college and the Marketing team. In this role, s/he will spend relatively equal time interfacing with college leaders and members of the Marketing team and must build trust and wield strong influence within and between both organizations.
Essential Functions and Responsibilities:
- Build relationships of trust with college and Marketing leaders; facilitate strong cross-organizational information sharing and cooperative strategy development.
- Be the expert in all marketing activities and external factors influencing college performance.
- Assist with setting college-specific performance targets, and provide regular reporting, forecasts, and root-cause insights to inform ongoing adjustments to drive KPIs.
- Drive college-specific marketing initiatives, partnering with various teams across Marketing to translate strategies into tactical execution.
- Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand.
Knowledge, Skill and Abilities:
- Significant client or key stakeholder management experience.
- Executive-level communication ability. Must be able to clearly and persuasively communicate both verbally and in writing with staff at all levels of the university.
- Strong quantitative and strategic analysis skills. Must be able to gather and analyze data and research reports to identify significant trends, implications, and opportunities.
- Fluency in a wide variety of marketing disciplines, including traditional and digital media, SEO, content marketing, and conference and event marketing.
- Exceptional project management and organization skills.
- Drive and ability to influence others to act without direct reporting authority.
Qualifications:
- Bachelor’s degree
- 7+ years of experience leading Marketing initiatives
- Understanding of MarTech platforms (Content Management Systems, Forms, A/B Testing Solutions, Databases, Analytics, etc.)
- 5+ years of people management experience.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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