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edtech.com
Old Dominion University logo

Old Dominion University

Digital Campaigns Manager

🇺🇸 Remote - US

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ July 25th, 2025

Salesforce

Edtech.com's Summary

Old Dominion University is hiring a Digital Campaigns Manager. This role develops and executes digital marketing strategies to drive qualified inquiries, convert them into applicants, and increase ODUGlobal enrollment by leveraging data insights and managing a multi-million-dollar marketing budget. The manager collaborates with internal teams and vendors, optimizes audience targeting, and focuses on the admissions funnel for transfer, graduate, and military students.

Highlights
  • Develop and execute strategies to increase online inquiries and student enrollment at ODUGlobal.
  • Manage a significant multi-million-dollar marketing budget effectively.
  • Collaborate with digital marketing vendors, Web Innovation, and Marketing Cloud teams.
  • Optimize audience targeting, channel selection, and geographic marketing strategies.
  • Leverage data-driven insights to meet aggressive enrollment goals.
  • Requires proficiency in Google Ads, Meta Ads Manager, and marketing automation platforms.
  • Deep understanding of admissions funnel and lead nurturing strategies for transfer, graduate, and military students.
  • Master’s degree in Marketing, Communications, Administration, or related field preferred; equivalent experience acceptable.
  • Preferred experience includes background in online education and Salesforce Marketing Cloud.
  • Fully remote position with occasional travel to campus and conferences required.

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